Usable Marketing

Usable Marketing

By Ginger ZumaetaBusiness
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Usable Marketing episodes

  • UMP 8 | Where is your traffic coming from?

    If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business. 

    #TrafficTuesday

    To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast 

    If your watching this on Facebook  or Youtube, go ahead and leave a thank you in the comments. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes. 

    Find the podcast on iTunes and other podcast players under Usable Marketing

    Watch the podcast on Youtube

    Follow us on Facebook

    9 min
  • UMP 7 | If you only use one framework in your marketing, this is it.

     It's Friday....... Lets talk about frameworks. With Frameworks you have to learn how to build a persona. Building a persona is a framework, meaning that it's one of the things that you can consistently go to time after time and it's going to give you fruit. It will always bear fruit.  One of the benefits of building a persona is that it gives you so much juicy information right out of the gate.  In other words,  you're going to have to do your Google work, which is something you're going to have to get good at anyways. You'll  want to start to understand all the things there is to know about your target and who this person is. As you start to pull in all of this information, You're building out a persona. But by the time you have finished this, you actually have a really good tangible idea of who this person is. In a very real way, you should give them a name, right? Like who is this person? What do they care about? What are they working on every day? What do they get frustrated with? Where are they going to learn more? Now all of these things start to come together. 

    My offer to you for today, I am going to give you my 10 favorite personas. There's no catch whatsoever.  To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast 

    #FrameworkFriday

     Here's the action I want you to take today.

    Do A Freaking Persona. It's the most obvious thing that you should do before you do anything else on your marketing journey. 

     If your watching this on Facebook  or Youtube, go ahead and leave a thank you in the comments. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes. 

    Find the podcast on iTunes and other podcast players under Usable Marketing

    Watch the podcast on Youtube

    Follow us on Facebook


    15 min
  • UMP 6 | I wasn't a marketer, until I was.

    You can be a marketer. Anyone can. You do it by starting. 

    I want to tell you the story of how I became a marketer, and how I have to thank for it.

    So what's the takeaway? What's usable?

    1. Is that what prepared me for stepping into the role, was that I had studied. I had done the research. 
    2. I started acting the part.  
    3. Then I asked for it! 
    4. Then I got help - I used my team. If you don't have what you want

      5. #ThankYouThursday

      Thanks Don Perry!

      Here's the action I want you to take today.

      1. Who are you thankful for? Thank them publicly, even if you don't know they'll see or hear it. If your watching this on Facebook  or Youtube, go ahead and leave a thank you in the comments.
      2. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes.


        3. Find the podcast on iTunes and other podcast players under Usable Marketing

        Watch the podcast on Youtube

        Follow us on Facebook

        11 min
      3. UMP #5 | Strategy & Results


        Hello, welcome to the usable marketing podcast. Today I want to talk a little bit about strategy and  results.  A lot of what we do here, is strategy. You should be doing strategy before you actually start to do your execution plan. It's really important is to understand what strategy is. Right? Strategy is basically an approach. It's a plan, It's your plan of action, right? If we think of a battle, for example, you can sketch out a brilliant strategy,  but the strategy is going to have a lot to do with what are the conditions of the battlefield, right? What do we expect the weather to be? Who are we fighting? Who are my troops? What kind of equipment do I have?

        Mentioned strategy steps:

        •  The Marketing Canvas
        • Knowing your customers
        • Targeting
        • Testing the strategy
        • Revising the plan
        • Retaining the information gained
        • Don't give up on one battle



          • 10 min
        • UMP #4 | 2 weeks into One Funnel Away

          Hello this is episode four, this is the usable part of marketing podcast. What I've been telling you guys about is that I have been doing this One Funnel Away challenge, and basically what I wanted to do is update you on what is the strategy of this challenge.  I highly recommend it as you are trying to launch a sales funnel from zero to completely out in the public in 30 days. Basically I've been doing it for the last two weeks. And here's sort of what,  we've been doing.  I'll share some of them in the weekly summaries to give you an idea of,  what's been done for each week. So we just finished week two.  

          In Week One

          • Offer hacked 10 competitors
          • Building a Funnel sequence
          • Finding the WHO's not the how's

            •  In Week Two

            • Set-up Publishing Platform
            • Incorporating your origin story as hooks to your Platform


              • 13 min
            • UMP #3 | Frameworks are frames that work!

              Hello, this is episode three. So when I gave you my story earlier in the week, it's my origin story, right? It's my personal hero story and the hero story is a framework. The hero story is something that was identified by Joseph Campbell. He wrote a great book on it, The Hero's Journey, and it made me start thinking about frameworks in general. I thought I'd share with you some of the frameworks that I think are absolutely fundamental, and they  glide into the marketing canvas framework nicely.

              Frameworks mentioned:

              • The Marketing Canvas
              • Landscape Analysis
              • Porter's 5 Forces
              • Personas
              • and more . . .


                • 12 min
              • The role of guides, gurus and mentors on your journey

                Hey everybody, welcome to episode 2 of the Usable Marketing Podcast. And yesterday was telling you my story and about how I had been riding high when I worked at NBC. I had gone to a leadership management program in Crotonville part of GE. I had with the chairman a couple of times. Things were really good. I even collected a few Emmy awards. You can see how having all of these kind of outward manifestations and social proofs got me to a point where I thought I was at the top of the mountain. I used to say "I'm living the dream!"

                But the thing is that when I got laid off from NBC in 2009 and went to having no job and not clear what my next move was, it was a very scary time.

                Guides, gurus and mentors are what got me through.

                8 min

              About Usable Marketing

              From the publisher's feed

              Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.