Usable Marketing

 If you want to achieve your targets, you're going to have to get rid of the work that gets in the way of the work, i.e. distractions. Build routines instead. 

 Go download our free guide on the most effective way to build a marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. 

#productivity

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In this episode, I talk about how the strategy pieces guide the work. What are the tactics and the work that needs to be done? There are three things to think about when drilling in on your tactics.

1) Who are the People?

2) What Process's do you need in place?

3) What Technology/ Tools are needed?

#MindsetMonday

Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.

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What is the critical driver of your marketing? In this episode today I talk about creating awareness for your ideal customer. If you have awareness, do you have a consideration problem?  What part of the funnel do you need to attack? We also, discuss the different funnel stages and what each stage is. 

Funnel Stages

Shout out to Keith Cunningham 

#TrafficTuesday

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#mindset #marketing #business #target #pursona #traffic

In this episode, I talk about is messaging architecture and how to build your core concepts.  Building a bucket list of your offerings then building out your core concepts from there will help you build your messaging architecture. 

I challenge you to build your bucket list to determine your Messaging Architecture.  Find the Labels to your drawers.

#MindsetMonday

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#mindset #marketing #business #target #pursona #traffic

In this episode I'm going to whiteboard an entire ideal customer for you. See how we zero in on the medium-sized business persona for The Marketing Canvas. 

#WhiteboardWednesday

 Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. 

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#whiteboard #marketing #sales #persona #business

In this episode, I talk about ways to find good traffic and the ways to locate your targets. Don't be general with your traffic. You won't just find them on Facebook you have to dig deeper. Locate your targets groups and pages. Be specific. Make a laundry list of things your target will be utilizing. Take your research to the next level, get detailed. 

I challenge you to come up with a list of 10 sites, or 10 podcasts, or 10 groups for your target.  

#Traffictuesday

Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.

In this episode I talk about Intention versus Overwhelm. How do you get the most high impact work done? There are so many things to prioritize on a daily basis, it can all start to feel like noise. It's all urgent, and it causes anxiety and overwhelm.

Stephen Covey has a great tool for this. It's his 4 quadrants.

The trick is to focus on Quadrant 2, and the way to do it is by looking at your goals on weekly increments.

Here's a link to Stephen Covey, the man himself, talking about it: https://www.franklincovey.com/the-7-habits/habit-3.html

In this podcast I share a story about a doomed little fly banging it's head against a window plane trying to get outside. It's a powerful metaphor about how we persist in doing the same thing -- to exhaustion and until death sometimes -- in the hopes we'll get a different outcome. If you're stuck, or wondering how to get to thing dream you've always wanted, this one is for you.

You can find the story in a slim little title called You2, by Price Pritchett

Don't be the fly. If your marketing isn't working. It's probably time to take another look. Download my free guide on the 9 crazy easy steps to an airtight marketing plan at www.freemarketingcanvas.com 

 #storytelling #brandstory #marketing #business 

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The 7S Framework is a great tool (from McKinsey) to diagnose your business and see if you're really prepared to go-to-market or compete in a changing business landscape.

7S

Go check the full story on the 7S Framework

Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com 

 #strategy #business #framework #marketing #mckinsey 

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Service is the new sales. For the longest time, I had a total mental block on sales. I said "I'm not good at sales," and "I hate sales." Then I had a breakthrough recently. I started to ask myself, "How can I serve at the highest and best level for my customers," and everything changed for me.

 Hey, if you haven't done the amazing One Funnel Away challenge yet, it's time! Go to http://bit.ly/ofagz and check it out. 

 #service #sales #marketing #business #customer 

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