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Mike Madaio loves history, sandwiches, and above all, wine—and the industry that brings it to life. A respected wine writer, his long-form pieces have featured in Wine Enthusiast and on his own blog, Life at Table. While Mike has a deep appreciation for traditional forms of media and communication, he is equally attuned to the modern world of user experience (UX)—a factor that can make or break a business.

Mike believes UX is one of the most overlooked elements of the wine industry, and he’s made it his specialty, writing passionately about how it shapes everything from the cellar door to a winery’s website and online presence. In this conversation, we explore his unique perspectives on UX, its role in building meaningful wine experiences, and—of course—his definitive take on the best Philly sandwich.

A big thanks to Mike for joining me on the podcast.

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