Luke Freiler, CEO and co-founder of Centercode, provides user testing solutions to leading tech companies. With a background in software development, he spearheads the design of the Centercode Platform, a SaaS platform that facilitates continuous audience engagement throughout product development. As a tech idealist, Luke aims to use technology to reduce friction and solve real problems. He is dedicated to connecting product creators and their audiences to actualize this vision, one product at a time.

Centercode believes that creating exceptional products that truly meet customer needs requires a robust and effective user testing program. They developed a powerful delta testing and feedback management platform that helps companies around the world unlock the full potential of their products.

With their platform, you can identify and recruit the right testers for your product, efficiently manage the feedback process, and analyze the data to gain valuable insights that can inform future product development decisions. Their platform is trusted by some of the world's leading brands, including Microsoft, GoPro, and Bose, to name just a few.

Discover more about user testing and IoT at https://www.iotforall.com

More about Centercode: https://www.centercode.com

Connect with Luke: https://www.linkedin.com/in/freiler/

(00:00) Sponsor

(00:27) Intro

(00:38) Luke Freiler and Centercode

(04:15) How have connected products changed?

(05:55) Benefits of product testing and how it's done

(07:41) Different kinds of product testing

(08:50) Challenges of user testing

(10:49) Testing software vs hardware

(12:58) How do you know when a product is ready?

(16:58) How to do user testing well

(19:56) Learn more and follow up

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