Peep Laja is a former champion of optimization and experimentation turned business builder. He is the Founder and CEO of CXL Institute, the only skill-building platform for marketers that uses the world's top 1% of practitioners as its instructors. With years of experience and multiple companies under his belt, Peep is considered the #1 most influential conversion rate optimization expert in the world.

Peep also hosts the annual CXL Live, a must-attend conference that features the best in online optimization and experimentation.

In this episode…

What if there was a single feature that you could add to your business website that would skyrocket your conversion rates? This is called conversion optimization, and, as online optimization expert Peep Laja knows, it's all about trial and error.

Throughout his successful career, Peep has made a significant amount of conversion optimization changes that have failed. However, this is all part of his process for building stellar websites. As he says, the most strategic thing you can do for your website is to follow data rather than opinions. By running data-driven tests on each change he makes—from new pull-down menus to a different color for a CTA button—Peep is able to determine exactly what it takes to quadruple a website's conversion rates.

Join Dr. Jeremy Weisz in this episode of the Giants of Direct Response Summit as he sits down with Peep Laja, the Founder and CEO of the CXL Institute, to discuss how to use conversion optimization to take your business to the next level. Peep discusses the lessons he has learned from his failures, the intense research process he follows when taking on a new client, and the data-driven tests he uses to track his success. Stay tuned!