One Knight in Product

Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)

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An interview with Anna Maste. Anna is a software developer turned company co-founder who set up Boondockers Welcome with her mum. Having never owned an RV or had any dealings with the community, Anna engaged with said community via her mum's influencer status and ended up scaling the business and exiting. She's now back with her second company and going for it again in another industry.

We talk about a lot, including:

  • Explaining what the heck a "boondocker" is to this Brit, the problems they where having that were worth solving, and how they created a mix of Airbnb and Tinder to solve it
  • Whether starting a company with your mum is the ultimate Mom Test and the pros and cons of working with close family members
  • How she had no experience with the RV community, but used her RV influencer mum's experience to understand the needs that the community had and how they might solve them
  • Some of the challenges of creating a digital platform for people that are by definition "off grid" and how the platform grew over time as mobile technology improved
  • Whether playing the long game and working to build community relationships would have been possible if they'd been forced down the growth at all costs VC route
  • How their successful exit came about, how they had to pick a company that they could trust to carry on their good name, and whether the community felt it was a betrayal or sell out
  • How she's started a new company to solve a problem she had in her first company, and how she's going about engaging with a brand new community for the second time

    • And much more!

    Contact Anna

    If you want to catch up with Anna, you can reach out to her on Twitter or check out Subscribe Sense.

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