<p>Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.</p>

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

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