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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
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