Join us in this insightful episode where we interview John Lanker, CEO of Linker, a firm specializing in growth and branding strategies for construction businesses. John, from Minnesota, USA, shares his expertise on creating distinctive brands in the construction industry. He emphasizes the importance of understanding your competition and developing a unique value proposition to stand out. The discussion covers effective competitor analysis, authentic branding, and communicating value to clients. John also delves into practical branding strategies and tools for the construction sector, highlighting the role of digital and traditional marketing methods. This episode offers valuable insights for construction businesses looking to enhance their brand identity and market presence.

Links:

See the episode here:
https://developcoaching.co.uk/podcast/8467-2/

https://www.lenker.com/
https://lenker.com/gregwilkes

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