Using Your Past to Create Your Story

227: Using Your Past to Create Your Story with Ericka Saurit Joining me on the podcast today is Ericka Saurit. She is the founder of Saurit Creative, which is a boutique brand marketing agency. This is really going to be such a fun discussion. We’re going to talk about story, leaning into your story and inviting people in. Ericka has such an honest and curious approach. I love that. I really think you're going to learn a lot not only about your brand and marketing, but about being able to invite people in to share your story and to feel a part of it, and to use words and emotions to do that. Enjoy the podcast.  Topics Mentioned: Brand mindset  Emotional connection  Curiosity  Business values  Key Thoughts:   Even the best ideas, even the very best interior design will not matter if you can't present it, if you can't sell it to your client, if you can't sell the right story. Ericka Saurit (12:46)    I'm happy that we can make use of our varied experiences, to live out what's in our heart and the joy that it brings us in doing what we do. It is something that has been able to carry forward. Pulling all of the things together, the love of numbers, the way you tell stories with words, I can tell stories with numbers, I can look at them, I can see what they're showing you. I can tell you where it's going to go, I can tell you how it's going to play out, I can tell you the changes we need to make to change the story. It doesn't have to stay that static story; I can tell you how to immerse yourself into the financials. Michele (22:14)    Creativity doesn't have to manifest itself as like an artist or musician or writer, like, I think some of I mean, you'll, you know, this, like some of the most brilliant minds, in finance and in math, and in physics, and in any kind of, like, any industry, creativity is essential to innovation. Ericka Saurit (25:53)    Whether we're making a marketing decision, a hiring decision, a process decision or a financial decision, it must be in alignment with why you're here and what you're trying to do. Michele (39:29)      Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Ericka: Email: [email protected] Website: Saurit Creative Instagram: @sauritcreative LinkedIn: Ericka Saurit References and Resources: Work with Me Metrique Solutions Scarlet Thread Consulting