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VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
By E.J. Schultz & Adrianne Pasquarelli4.5
2727 ratings
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

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