Jeremy Au speaks with Valerie Vu about Vietnam’s sudden shock from the 46% US tariff under Trump. What started as optimism turned into panic factories collapsed, partners pulled out, and even personal tragedies occurred. The government acted fast, but trust with the US was damaged. Vietnam is now shifting toward multipolar trade, owning more of its value chain, and exploring new diplomatic lanes with countries like China, Singapore, and the UAE. They also explore how digital platforms like TikTok are emerging as tools of modern diplomacy.

1. Vietnam was blindsided by the 46% tariff, causing financial losses, factory shutdowns, and even suicides from sudden business collapse.
2. The government responded immediately with emergency meetings and a direct call from the General Secretary to Trump.
3. The US refused to reverse tariffs without demanding currency reform, trade surplus reduction, and blocking Chinese transshipment.
4. Vietnam expanded trade talks with China, UAE, Australia, and others, while strengthening regional ties with Singapore and Indonesia.
5. Factory owners are now investing in branding, design, and IP to move up the value chain and reduce reliance on OEM contracts.
6. Cambodia and Malaysia are also recalibrating as China freezes infrastructure investments and US tariffs shake regional trade flows.
7. Singapore’s PM Lawrence Wong went viral in Vietnam through TikTok, showing how soft power now runs through short-form media.