How do you take the customer’s viewpoint of your accounting firm’s service offering from a 'would-like' to a 'must-have' perspective, as when you get to 'must-have' they're more likely to buy more and to pay more because the perceived value is potentially higher? 

We welcome on this podcast discussion Vangelis Kyriazis, the co-founder and CEO of Syft, builders of a KPI reporting product, now with 150,000 business customers worldwide and working through 3,000 accountancy firms. 

Vangelis is a chartered accountant who's unpacked what it takes to hold essentially two conversations, the operational conversation about the operations of your client's business and the financial services conversation. Not operations OR finance, but both, because when you do, you build a deeper relationship. Build a deeper relationship and your clients stay loyal for longer, they buy more from you, they recommend you more and are probably more open to higher prices as well. 

Please join me on this podcast discussion at humanisethenumbers.online or at your favourite podcast platform and see how Vangelis can influence your thinking the way he's influenced mine when it comes to deep operational conversations and financial conversations that build those deeper relationships. 

Please scroll down this episode page for the contact information for Vangelis and for the additional, downloadable resources mentioned in this podcast.