A nonprofit watchdog group sharply criticized Victoria’s Secret during the height of its decline, accusing the brand of exploiting women while presenting itself as a beacon of glamour and empowerment. The organization argued that the company’s marketing and fashion shows promoted unattainable, hypersexualized beauty standards that objectified models and misled consumers into believing that this narrow image was what defined femininity. In their view, Victoria’s Secret wasn’t empowering women at all—it was grooming them into internalizing damaging ideals for the sake of corporate profit.

The critique gained traction as cultural attitudes shifted and more consumers embraced brands that championed inclusivity, diversity, and body positivity. The nonprofit’s attacks amplified the growing backlash against Victoria’s Secret, painting the company as a relic of outdated, harmful marketing strategies. By the time the Epstein scandal added yet another layer of controversy, the nonprofit’s warnings appeared prophetic: Victoria’s Secret had built its empire on a model of exploitation, and when that image collapsed, so too did the company’s dominance.


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