Video Marketing 2.0

Marketing videos in the medical space have not been as good at telling a story as they are about concentrating on 'features and benefits'. Matt Stoltz explains in detail the new role of video marketing for healthcare including the use of more modern style options for branding and patient education purposes.

Perhaps no other sector of the economy will we see dramatic changes than in the use of video in the medical and healthcare space. Similar to other business, healthcare professional and medical businesses feel the need to connect with their customers, clients and patients in a more engaging and modern fashion.

The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you can grab the viewer's attention early and never let go.

In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss seven different mechanisms for getting someone's attention using video.

Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video. Seeing the visuals is exciting and brings a business product to life.

On this episode host Joel Goobich and Brendan Carty discuss how Melanie and her team at Business On Tapp use video marketing.

Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span.

On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%.

This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.

Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. The connective tissue that holds it all together is the video script. It’s the beginning stage of the video production process, but determines so much of what happens ‘downstream. On this episode, veteran scriptwriting Brendan Carty describes the 5 key components of good video scriptwriting.

Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform.

No longer should Facebook be considered just a social media platform. Serious business marketers should take heed and learn how to utilize the unique engagement opportunities that video on Facebook provides.

On this episode, Joel and Brendan talk in detail about the growing importance of Facebook in the Video Marketing revolution.

An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video production includes.

The video production process can be broken down into 8 core steps. It's the same whether you are producing a short or long explainer video. The process to create a good marketing video is also the same no matter what style you use, animation, whiteboard, screencasting or live action.

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action.

A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That's where the compelling call to action appears.

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship.

Approaching the relationship between the stakeholders for producing an explainer video or other type of business marketing video as a partnership is important. It's critical that all sides and individuals understand and have the same passion for the production values.

When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why.

A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.