The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.

On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of Pencilmation, about the nuts and bolts of creating an effective video storyboard.

Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs.

And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos.

On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!!

On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently.

On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.

Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.

Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are smaller and have different aspect ratios.

On this episode the video marketing experts Joel Goobich and Brendan Carty from Thinkmojo, a premier video marketing and production company, explain the considerations and best practices for producing videos in vertical format.

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information.

On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, give you the best practices for Telling a Complex Business Story using video.

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.

The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product. Any SaaS - software as a service - or online software company should consider creating a series of screencast videos to help both market their products to prospective customers as well as use them as tutorial videos for existing customers in order to increase user retention.

On this podcast, hosts Joel Goobich and Brendan Carty provide advice on best practices for creating a screencast tutorial video.

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.

On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets.

The screencast tutorial videos should be considered part of the product and not just a last minute add-on.