Video Marketing 2.0

Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'evergreen' - that is provide them with a longer use life despite the ongoing changes in some of the product features. This podcast snippet from a longer episode explains why and how.

There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product looks like and expectations on how it works.

On this podcast, hosts Joel Goobich and Brendan Carty are continue their discussion about Video Marketing for SaaS companies and are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains in depth with a number of case studies of videos produced by Thinkmojo for SaaS customers.

Video is becoming an essential tool for online business marketing. But you don' need a large video budget to get started. Obviously there are costs involved. But that doesn't mean that you shouldn't 'get into the game' sooner rather than later. The cost of creating simple videos is getting lower all the time. There are lots of videos that can be made for under $1000, $2500 and $5000.

On this episode, video marketing hosts Joel Goobich and Brendan Carty go granular about how you can create business videos on a shoestring budget.

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers.

On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers.

On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story.

On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story.

On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer.

Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer.

On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.

The Call to Action is a where you directly 'ask' your viewer to do something. It's the bookend to a marketing video. Whereas the video thumbnail provides the first impression and 'invites' people to view the video, the Call to Action 'invites' people to take action based on the visual and story of the video that they just viewed. The Call to Action can put the entire video message into context with specific requests.

On this episode, hosts Joel Goobich and Brendan Carty build on a previous episode and give specific examples of Calls to Actions and what you can, should or should not ask your viewer to do upon watching your marketing video