Video Marketing 2.0

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business.

So on this episode we talk with Jeff Gadway and Kari Gow of the leading video marketing analytics firm Vidyard about where video marketing is heading and the upcoming video marketing summit, called Viewtopia. We'll talk about how this digital marketing summit will help attendees learn from both thought leaders as well as seasoned practitioners with 'under the finger nails' information.

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Where and When - San Francisco 11/9-11/10 2016

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A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel.

On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content.

On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.

Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to and engages your audience, but if you get it right the reward can be substantial.

On this podcast, hosts Joel Goobich and Brendan Carty have a discussion with Jace Vernon, owner of the video marketing company Yinc Marketing. They will discuss ways to use Facebook and Instagram video ads to increase ROI and improve the overall marketing strategy.

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with.

On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing expert Jeff Pelletier of BaseTwoMedia.

When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why.

A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.

On this popular episode we talk about an interesting blog post from Wistia written a few years ago. They confirmed how engagement (as measured by the number of viewers who watched a video in it’s entirety) dropped off considerably as the length of a video grew

Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, of businesses. Videos are for all businesses, including boring businesses.

On this podcast, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with the internal video team at BambooHR and how they use video both for external as well as internal purposes to add some pepper to the blood of the company.

The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it's important to make sure your investment in video is converting leads and getting your message across in a smart manner. That's where conversion automation can be of significant help.

On this podcast episode, hosts Joel Goobich and Brendan Carty talk with Oli Gardner, cofounder of Unbounce about all of the aspects of planning for and implementing the system for maximizing your marketing conversions using video marketing.

A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise business investment to create a video and not check on how it is being viewed and received by the intended audience. A marketing video is a powerful tool and it must be calibrated appropriately using the right video analytics tools.

On this podcast episode, the second of a two part series, hosts Joel Goobich and Brendan Carty continue their conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it's crucial that any business using upgrade their video marketing by using the best and most advanced video analytics.

On this two part podcast episode, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.