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The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. 

In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an owner of a video production business in Queensland, Australia for 12 years helped him spearhead this change. After six years of being in the production industry, he decided to expand his knowledge and enter the world of the combination of online video and marketing. Thus, the emergence of his video strategy company. 

What You’ll Learn From This Episode

• Video production company vs. video strategy company
• How passion can contribute to the advancement of your field
• Strategies to create videos which can produce high returns on investments
• The evolution of video production
• How marketing companies are now bypassing agencies
• Why videos are vital on the front page of websites
• The step-by-step strategic video plan—knowing the audience, determining the goals, and aligning proper content
• Understanding the different distribution channels online
• Focusing on the organic distribution of content
• Why you should not focus on a project-based strategy

Resources

Get your free copy of the e-book ‘Effective Online Video Strategy’ by Ben Amos

Connect with Ben
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Connect with Den Lennie

Video Business Accelerator
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