Vikram Sinha, CEO of Indosat Ooredoo Hutchison, speaks with Jeremy Au about his personal journey, the power of distribution, and why AI is not just another wave of telecom innovation. They retrace his career from selling mobile plans to leading a successful merger, discuss why distribution is still the biggest driver of growth in emerging markets, and unpack how AI must be localized, inclusive, and protected from bad actors. Vikram explains why telcos should stop blaming regulators, focus on customer experience, and build sovereign infrastructure to stay competitive. He shares how his leadership is shaped by integrity, purpose, and prioritizing people over process even when facing fear and uncertainty.

01:33 Career pivot from engineering to business: Vikram switched paths after his mother's passing and landed his first job at Coca-Cola while selling mobile plans during a summer break.

09:16 Learning integrity through a mistake: A personal audit error at Coca-Cola taught him to separate mistakes from dishonesty and to lead with transparency.

13:56 Distribution is telecom’s real advantage: Vikram used FMCG distribution playbooks to build direct rural reach in India, Africa, and Indonesia.

19:01 4G fulfilled 3G’s promises, AI will fulfill 5G’s: He believes AI paired with low-latency 5G will unlock scalable breakthroughs in health, education, and productivity.

25:47 Early AI investment is essential: Vikram urges telcos to move beyond comfort zones and lead national infrastructure efforts to ensure sovereign digital capability.

26:57 Customer experience over excuses: Telcos must stop blaming regulators and instead deliver seamless service that earns long-term user trust.

44:06 Brave leadership in a merger turnaround: Despite industry odds, Vikram led a successful telco merger by focusing on mission, mindset, and team strength.

Watch, listen or read the full insight at https://www.bravesea.com/blog/vikram-sinha-signal-to-scale

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