Over the years, Patagonia has been recognized as much for its social and environmental practices as it has for its clothes. In an unprecedented move in 2022, the Chouinard family gave the company away, converting ownership to a simple structure of trusts so that all its profits could be used to protect our “home planet” and reverse the climate crisis, an enduring and pressing issue that has been around as long as the company has.

Today we are joined by a returning guest and one of Patagonia’s original employees, Vincent Stanley, who currently serves as the company’s in-house philosopher (and, more informally, their chief storyteller). Vincent also co-authored The Responsible Company: What We’ve Learned From Patagonia’s First 50 Years with Yvon Chouinard. The book draws on 50 years of experience at Patagonia to challenge business owners and leaders to reevaluate their businesses in a time of cultural and climate chaos.

For full show notes, visit: https://www.lifteconomy.com/blog/vincent-stanley/

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