Dive Club 🤿

Vincent van der Meuelen - The story of Figma’s big AI pivot


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If you watched last week’s episode, then you heard Jordan Singer say how visual search was actually the “killer feature” (not generative AI). What’s interesting is that this feature was actually a mid-project pivot.

So in this episode we get the full behind-the-scenes of visual search from design engineer Vincent van der Meulen:

  • Why they decided to pivot
  • How Vincent went cowboy mode
  • A look at the future of design engineering
  • What good design looks like in an AI world
  • Why visual search is a big deal for future AI tools
  • How Vincent used video to get Figmates excited about his idea
  • a lot more

  • Marco and Jordan from the old Diagram team
  • Matt Dailey was the engineer that proved designs can be represented as images
  • 2024 Config Keynote showing Vincent’s Uber example for visual search
...more
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