Visibility Era

Today, we continue our conversation with Kelsey Formost for a part 2 -all about bios! She answers some big questions like WHAT to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios.

Bonus conversation: Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're on this journey too.

Make sure to follow along with Kelsey's complimentary Bio Worksheet: https://kelseyformost.mykajabi.com/bio-worksheet

About Kelsey: She is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest.

Kelsey's deeper mission is to help women find their TRUE voice so they feel deeply seen, heard and empowered every time they need to talk about their business (and also, yeah, make more money in the process).

Website: https://kelseyformost.com/

Instagram: http://www.instagram.com/kelsey.writes

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business...without sounding salesy!! 

Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest. 

However, what we find really special about Kelsey is her deeper mission- to help women find their TRUE voice so that they can feel deeply seen, heard and empowered every time they need to talk about their business (and also, yep, make more money in the process). 

Important topics that we discussed in this episode:
- What "the big thing is" that you love and how to follow your passion
- How to come from a place of "service" and solve a problem as a business offer
- Why it's important to learn copy skills at any stage in your business
- How to navigate copy on your sales page vs. your website & bio 

- top key parts to help you craft a rockstar bio Her complimentary Bio Worksheet can be downloaded here: https://kelseyformost.mykajabi.com/bio-worksheet

Website: https://kelseyformost.com/Instagram: http://www.instagram.com/kelsey.writesConnect with us on and off the pod!website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off.

Meet Laura:

Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Designing Spaces and appeared as a entertainment and pop culture expert on CNN, MSNBC and other media outlets. She now works as a corporate mindfulness and meditation trainer as well as helping business in social media and production.

We talked about...

• How Authorship Gives You Expert Status
• The Importance of Visibility and Being Seen on Video
• Press Releases and Why They Don't Work The Way You Think They Do
• How Books build Authority
• How Visualization Plays a Huge Role in a Business Owner's Success

Connect with Laura:

@laurasaltman - IG, Twitter, FB and Tik Tok

Purchase the From Author to Iconic Workshop

November 15 | 12pm ET (Replay Available!)

$37USD https://www.visibilityonpurpose.com/from-author-to-iconic

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Authors, listen up! This one's for you!

Not selling enough books?

Feel like no one knows about your book still?

Have you only sold to friends and family?

This week's episode is all for authors or aspiring authors.

We discuss:

• misconceptions of authors + PR
• why building a personal brand is extremely important for authors
• 3 tangible things authors can do today to increase their visibility

Did you hear? We're hosting a workshop for authors on November 15 at 12pm ET.

https://www.visibilityonpurpose.com/offers/KQ8ScM2S/checkout

During the 90 minute workshop, we’ll discuss:

• PR for Authors and What It Means
• The Importance of Creating a Personal Brand (for your book)
• How to Establish Yourself as the Face of The Brand
• The Importance of a Strong Digital Presence for Authors
• What You Need Before Pitching Your Book to the Media
• How to Highlight Your Book’s Value to Gain Media Exposure
• What Most Authors Do Wrong When It Comes To Books

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one.

She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure.

In this episode, we cover:

- What it means for your brand to be "ready" for media exposure & press

- The 4 pillars that should be solid before approaching press contacts

- The main pain points that we see brands face

- What it looks like to have solid branding that contributes to your business goals

- The results that you'll experience after your branding is solid!!!

Find Your Irresistible (the only branding course you'll ever need for authenticity, personality, positioning & messaging): https://www.visibilityonpurpose.com/find-your-irresistible

Visibility Era Workshop: https://www.visibilityonpurpose.com/visibility-era-workshop

Here's the Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quiz

Connect with us on and off the pod!

website: www.visibilityonpurpose.com

Instagram: https://www.instagram.com/visibilityonpurpose/

Facebook Community: https://www.facebook.com/groups/toptiermedia

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko.

Grab a notebook or open up a google doc on your computer for today's episode.

We go over...

• Why Messaging Matters + how to Focus on Masterful Messaging
• Companies that nail down their messaging
• What do you want to be known for + why that's important
• How to differentiate yourself in your market
• The Importance of Keyword Association
• How nailing down your message supports PR, Sales and Referral Opportunities

Purchase Find Your Irresistible:

https://www.visibilityonpurpose.com/find-your-irresistible

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget.

This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you *exactly* what these companies are doing right and how you can learn to leverage press for your own brand/business.

We highlighted Dana James, Nest Studio Collection and Sahara Rose—you may be familiar with these companies too!

In this episode we talked about...

• Non-negotiables to build a strong brand to get ready for press and media exposure
• 3 Companies that are utilizing PR to strengthen their brand + what you can learn from them
• Top mistakes businesses make that can lead to decreased press placements or media exposure
• What the media is looking for (aka top tips to support your brand identity, messaging and positioning to get featured)

And we're doing a giveaway!

Here's what you can do to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget.

1. Review the Visibility Era podcast on Apple Podcasts (take a screenshot!!)
2. Before submitting to Apple Podcasts, please take a screenshot
3. Email [email protected] with your name and the screenshot of your review for a chance to win
4. Submit by October 6th, 2023 through email
5. 1 Winner will be announced the following week

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!"

In this episode today, co-founder, Bridget, goes over...

• What You Need Before You Pitch The Media
• How To Create a Standout Brand
• How To Find Your Value and Send Better Pitches
• Basics of Who To Connect With
• The Impact of Media Exposure on Your Business

We teach all of this and more inside our course, Pitch Party. Pitch Party helps small business owners and founders land top tier media, get featured on TV and book podcasts without the need for a booking agency, publicist or paying for low exposure placements. We teach you how to leverage the media to open your business up to new opportunities and how to generate new leads through media exposure.

Enjoying these episodes? Our ask—share them with a friend or tag us online @visibilityonpurpose.

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Here's the quiz: https://www.visibilityonpurpose.com/media-personality-quiz

In this episode today, we talk about....

• What is a brand vs a business
• How to create a business that stands for something
• How to build a brand identity
• The 4 pillars of building a strong brand
• How to position your brand in a sea of similar business owners

If you're looking to nail down your brand positioning and standout amongst other business owners to generate more sales and grow your audience, purchase Find Your Irresistible. It's a 4 step methodology to create an iconic brand.

https://www.visibilityonpurpose.com/find-your-irresistible

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

One of the things we are most committed to here at Visibility on Purpose is bringing you the business owner or boutique brand founder the true behind the scenes look into the PR and Media World.

We are committed to bringing you experts and information to teach you how to amplify your message, get on bigger stages and secure media placements to become an iconic brand.

Today's guest is Jessica Walrack—Freelance Finance Writer and Founder of All Things Freelance, a freelance writing community to help freelancers start their businesses and share resources.

During this episode, we talked about:

• The Trending, Hot Topics in Finance
• The best platforms to connect with writers (**hint hint, this is where you go to pitch!)
• The Problem with AI and Pitches
• Her Case Study on the 4 things that make pitches standout

Learn more about Jessica: Jessica Walrack is a freelance writer with over a decade of experience who now specializes in finance-related content writing and journalism. You can find her work regularly featured on USA Today, US News and World, CBS News, Investopedia, Credible, the NY Post, amongst others. Jessica is also the founder of All Things Freelance Writing — a community that helps freelance writers build their ideal businesses through its blog, forum, job board, weekly jobs email, social channels, and more.

https://www.linkedin.com/in/jessicawalrack/https://www.instagram.com/jessica_walrack/Freelance writing biz: https://jessicawalrack.com/My brand/community: https://allthingsfreelancewriting.com/

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Purchase the Visibility Era Workshop: ⁠https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout⁠

Purchase the Get Booked on Podcasts Workshop: ⁠https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout⁠

Take one of our branding and media pitching courses: https://www.visibilityonpurpose.com/courses

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose