Sign up to save your podcasts
Or
Share Visibility Era
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Visibility Era
By Bridget Sicsko and Lydia BagarozzaSociety & CultureBusinessEntrepreneurshipRelationshipsPersonal Journals
Visibility Era episodes
- Owning Your Genius and How It Helps Get You More Press Ep12Part of how we look at media exposure is owning your genius and harnessing your uniqueness because how else are you going to standout in a sea of pitches?Editors, writers, freelancers, journalists, hosts and producers get 100s of pitches on a daily basis.In this episode, we talk about...- how to find your zone of genius- how owning your genius impacts your ability to get media exposure- how to position your brand in a way that stands out leads to more media winsLearn more about our programs, courses and workshops...www.visibilityonpurpose.com/courses
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
48 min - Want to be a Speaker? Start Here. Ep11
You've likely had becoming a speaker on your vision board or yearly goals list for a while.
Are you ready to make this year your year?
In this episode, Bridget shares...
- The Mindset behind becoming a speaker
- Where To Start
- The Importance of (you guessed it!) Relationships
- What To Do Before Speaking
- Who To Contact
Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout
Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
28 min - All The Brand Assets You Need BEFORE Getting Featured Ep10In this week's solosode with cofounder Lydia Bagarozza, you'll hear all about everything you need BEFORE reaching out to the media and getting featured.What you'll learn: what titles makes sense for you as founder the difference between a brand summary and bio, and why you need both how to focus on, what we like to call, the "pivot" in your bio how to figure out which topics make sense for you to pursue in the mediaIf you want to learn more about getting your brand featured in the media, start with some of the mini workshops below.Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkoutPurchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkoutConnect with us on and off the pod!website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
33 min - How Relationship Building is at the Heart of Getting Featured with Arianna Reardon Ep9If there's one thing we learned from interviewing Arianna (founder of the Flawless World Blog and Writer for The Every Girl, a top tier publication), it's that relationships are at the heart of everything in the media world.In this episode today, Arianna shared...-What Makes A Pitch Standout & How To Get An Email Opened vs Thrown Into the Trash Bin-The Importance of a Personalized Pitch (aka not one that has been mass produced, writers can tell!)-How Arianna went from professional wrestler (yes, think the Bellas!) to a writer and blogger for top publications-How Doing Research Before Sending Out Pitches Can Be The Difference Between Featured or NotArianna is a former YouTuber and professional wrestler turned writer and pro blogger. Her favorite color is light pink and she feels most at home in the ocean, something she attributes to her rising Aquarius energy and Sagittarius moon. When she's not working, you can find her reading, swimming, cooking, playing The Sims 4, or impressing her fiancé, friends, and family by telling them what time it is based on the position of the sun.flawlessworld.blogariannareardon.comIG: @arianna___r (3 underscores) & @flawlessworldblogFB: faceboook.com/flawlessworld.blogX: @flawlessworld__ (2 underscores)TikTok: @flawlessarianna
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
42 min - TV Exposure—The Natural Next Step For You And Your Book with Jess Bubbico Ep8
Jess Bubbico is a walking, talking example of what happens when you pitch your big idea (or better yet, book) to media contacts.
If you know TV interviews and press features are in your future, but you want to learn how to get there, here's a sneak peak into what Jess shared.
- The Importance of Finding Points of Connection in Your Pitch
- Why Sending Out More Than One Pitch is a Non-Negotiable and Critical for Media Success
- How Knowing Thyself can Be One Of Your Greatest Assets
- & PR Strategies for Each Human Design Type
Jess Bubbico is an author, speaker, and guide who supports entrepreneurs in the healing, wellness, and creative spaces to wake up to who they are by discovering their unique energy blueprint. She uses tools such as Human Design and the Gene Keys to offer a deeper understanding into who you are so you can create the business that's in your heart vs the one you've been trying to create from your head. She also recently wrote a children's book called "Jessi Lou & The Magic of You!" that supports parents and children in learning the art of emotional regulation together.
Connect with Jess here:
@jessbubbico@jessiloubookswww.jessbubbico.comwww.jessiloubooks.com
Last Call To Join Visibility on Purpose—www.visibilityonpurpose.com/thecourse (We start August 9th!)
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
50 min - How One Press Feature Leads To Many Ep7Overnight success is bogus—and the same reigns true for Press Features.We've had so many conversations with media experts and writers lately about how small media wins can lead so many more.But it all begins with one. A feature in mindbodygreen, that compounds into a bustle article, which compounds into a podcast feature in front of $20k listeners, and on and on.You see the idea.In this episode, we talk about: big businesses—how they "get" PR and utilize Pr strategies to grow brands PR and Media Exposure as the MOST underutilized growth strategy in the online business space The Importance of Mindset when it comes to Pitching and Press Features The Power of Pitching—and how this skill can get you in any roomwebsite: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Facebook Community: https://www.facebook.com/groups/toptiermediaLast call to join Visibility on Purpose: www.visibilityonpurpose.com/thecourse (DOORS CLOSE AUGUST 7th)
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
42 min - How to Become a TV Regular with Shari Alyse, America's Joy Magnet (Seen on: NBC, CBS, ABC, FOX) Ep6
About Shari Alyse: She is a TV host, media personality, 2x TEDx Speaker, and #1 bestselling author who is on a mission to spread joy! Shari’s expertise has made her a regular guest expert on ABC, CBS, FOX and NBC. Shari takes her love for TV and her own experience of getting into the media and helps small business owners, speakers, coaches and entrepreneurs get more visibility by teaching them how to get booked in TV media.
Connect with her: www.sharialyse.com
LinkedIn - www.LinkedIn.com/in/sharialyse
IG @sharialyse
TikTok @thejoymagnet
Facebook @sharingwithshari
Ready to capitalize on the media and land big media features that generate a constant stream of leads + dream-worthy opportunities Join us www.visibilityonpurpose.com/thecourse
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermediaSupport the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
36 min - Social Media -Threads, Algorithms and Sustainable Practices Ep5
Inside this episode, we are bringing the juice!!
Threads just launched, and we want to know are you on it?
We discuss:
How we’re feeling about threads + social media in general
why moving to another platform isn’t the answer to your prayers, it’s not going to FIX your messaging, offers or marketing.
SUSTAINABLE STRATEGIES that withstand the test of time
Ready to land top tier media without hiring a publicist? Join us www.visibilityonpurpose.com/thecourse
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
32 min - The Inside Scoop with Writer, Brie Hogan Ep4
Have goals of getting your story or brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more? Don't skip out on this episode with Brie Hogan.
Today's guest with writer Brie Hogan, tells you everything you need to know about pitching from the perspective of a writer.
Yup, she's a person you'd be pitching if you're representing your own brand for media exposure.
Grab a pen + start taking notes because Brie shared some gems with us in this episode.
About Brie: She is a writer, author and podcast host. She graduated from NYU with a degree in Dramatic Literature, Theatre History & Film Studies. She didn’t know what to do with that either so she waitressed a lot. Then she studied acting at Lee Strasberg in New York City, and wrote her first play. Hardly anyone saw it, but it was enough for her to think, “Hey, I should give this writing thing a try!” So she tried her luck on Craigslist (she doesn’t recommend searching for a job there by the way) and landed her first writing gig (which, thankfully, was legitimate and didn’t involve any weird couches or sketchy rooms to rent). Since then her writing has appeared in over 60 online publications, including The Washington Post, the BBC, Men’s Health, Elle Canada, and BuzzFeed. She’s also the author of two books published with Adams Media and Running Press, respectively.
Links: https://instagram.com/briehogan
https://www.briannehogan.ca/
https://briannehogan.substack.com/
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
57 min - Feeling The Fear & Doing It Anyway Ep3
During this episode, the hosts discuss the challenges we face when it comes to visibility (press, stages, workshops, collaborations) and how we can feel the "fear" and still allow ourselves to be SEEN anyway. They go into detail about why we are actually NOT our brand and how liberating and exciting it is to let our business be their own creative masterpiece.
Visibility Era isn't just a workshop, it's a movement! Bridget and Lydia explain why they are so passionate about this topic and how to navigate the shift into a new way of being for your brand.
Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST.
save your spot here: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout
Connect with us on and off the pod!
website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Facebook Community: https://www.facebook.com/groups/toptiermedia
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
47 min
About Visibility Era
From the publisher's feed
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down…
exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.