Visibility Era

Did you know that marketing for small businesses is very different from marketing for big companies and corporations? In this episode, we chatted with the Co-Founder of Attention Trading, Max Lowy, about ins and outs of marketing for small businesses.

Attention Trading is a full service digital marketing agency that creates custom solutions to reflect brand’s unique personality. They transform ordinary into extraordinary, ensuring their clients shine when it comes to all things marketing.

What we cover in this episode:

- Max's career path and how each role taught him to approach marketing holistically

- Why it's important to be solution oriented when it comes to your marketing strategies

- Why it's important to stay consistent with your marketing strategies, and how to know when to switch it up

- Why social media may be more of a traditional marketing strategy

- What kind of budget you need before approaching an agency

- Where you can start building your local community

Connect with Max:

Website: https://attentiontrading.com/

LinkedIn: https://www.linkedin.com/in/maxlowy/

Instagram - @TheRealMaxLowy & @AttentionTrading

Connect with us on and off the podcast:

start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Spring Pitch Party PR and Media Training Program Sale

Blair Sharp is such a wealth of knowledge in the writing space.

In this episode, we chatted about...

• How to secure your own bylines as a freelance writer
• How to write personal essays on big publications (Business Insider, HuffPost, etc)
• The importance of personal touches when pitching (hint, hint—read their articles and let them know!)
• AI and the impact on the PR Industry

Blair Sharp is a freelance writer who lives in Minnesota with her husband and son. Her words have been published in various publications, including Parents, The Bump, Rescripted, and Insider. Find her writing daily on LinkedIn and check out her weekly newsletter, Hey Freelancer.

Connect with Blair:

Website: https://www.blairsharp.com/LinkedIn: https://www.linkedin.com/in/blairsharp/Newsletter: https://www.blairsharp.com/newsletter

Connect with us on and off the podcast:

start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Jayda Martin is a wellspring of knowledge about digital marketing trends and social media. She recently grew her own Instagram account from 200 --> 25k followers in 2 months using a strategic marketing plan.

In this episode, you'll learn more about..

- 2024 Social Media Trends and Jayda's predictions

- Using KPS (key performance indicators) and numbers to scale your social following

- The best scheduling platforms for social

- How a solid online presence supports media exposure + PR

A digital creator and mom of two from sweet home Alabama who left the 9-5 to run a 6 figure online business from home in her pjs. I help women (specifically moms) become entrepreneurs. I grew my own socials from 2K-25K in the last two months. My own business from 0-6 figures in 7 months.Personal Brand: @itsjaydamartinWebsite: www.jaydamartin.comAgency @jaydamartinagencyPodcast: @momdreampodcast

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this weeks conversation, we talk to acclaimed Personal Branding Expert Ati Grinspun about why branding isn't just about what looks good, it's about aligning to your core values!

Ati has dedicated her career to empowering dynamic female entrepreneurs in branding and business. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both manageable and fun. As the visionary founder of "Be You Brand Academy," she's on a mission to catapult women to new heights in their fields, believing that their success sparks global positive change.

What we cover:

- Ati's background as a world champion flair bartender and how that led her to personal branding

- What makes a personal brand stand out

- How to determine your core values and use them as the foundation of your brand

- Why her photoshoot experiences are so unique and how they specialize in personal branding

- How a good photoshoot helps your media coverage

- Why your brand has A LOT more to do with you as a person than you think

- Simple ways that you can start embodying your personal brand today

Connect with Ati:

Instagram: Ati✨Personal Branding Coach I Personal Brand Photographer (@ati.g.branding) website: www.atigrinspun.comLinkedIn: Ati Grinspun | LinkedIn

Facebook: https://www.facebook.com/Ativgrinspun

Be you brand podcast : https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059FB Community: (7) Personal Branding Strategies For Female Entrepreneurs

Connect with Visibility on Purpose:

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

You've probably heard of Laverne Cox on Orange is the New Black, right? Well, today's guest actually worked on her brand...Yep, we know! *Cue screaming now*

Rachel Pesso is a brand storyteller, designer, and art director, as well as the founder of her branding company, RP Creative. She helps entrepreneurs ( coaches, authors & speakers) create mission driven brands so they can impact and stand out with confidence online.

Rachel's story is one that will blow your mind. We talk about how she followed the breadcrumbs to her branding career, the value of an impactful mentor, her experience working with A-list celebrities, what an aligned brand can do for your confidence, and why authentic branding is crucial for your visibility, of course! Her team designs beautiful brands and websites to showcase clients’ big vision. With 10+ years of experience, Rachel blends high-level strategy, collaboration, and deep love to design who you are online. Recent clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Jadah Sellner. Rachel has been featured on Earn Your Happy Podcast with Lori Harder, Mind Rise Podcast, Firebuilders, The Design Business Show. Featured in Voyage MIA and SVA Edu and Featured work in The Daily.

Connect with Rachel:

https://www.rachelpesso.comhttps://www.instagram.com/rachelpesso/https://www.linkedin.com/in/rachelpesso/https://www.tiktok.com/@rachelpessohttps://www.facebook.com/rachelpessodesign/

Connect with Visibility on Purpose:

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Women's Health Magazine is one of the biggest publications for many wellness-based businesses. Imagine adding that logo to your website and socials!

In today's episode, we interviewed Jackie Tempera. Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless options by finding the perfect words to communicate their special sauce with confidence and ease. When she isn’t working with clients, Jackie writes about sexual health, body inclusivity, reality TV stars, and astrology for Women's Health Magazine.

Some key takeaways from this episode...

- Jackie Tempera is an award-winning journalist and writer who also teaches women storytelling skills through her business Story Magic

- She got into journalism after being inspired by Oprah Winfrey as a child and has worked for various big publications like Women's Health Magazine

- Burnout from covering depressing news stories led her to focus on wellness writing and helping others share their personal stories

- Storytelling is an important skill for entrepreneurs and business owners to attract clients and opportunities

- Jackie helps people uncover the "magic" in their personal backstories and experiences that led them to where they are now

jackietempera.comhttps://www.instagram.com/jacktemp/https://m.facebook.com/jackietemphttps://www.tiktok.com/@jackietemp

Learn more about her Story Magic Program.

Saucy Copy! Free e-book that teaches you how to write and edit and has 15 writing prompts every biz owner should have! https://jackie-tempera.mykajabi.com/opt-in

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Welcome to 2024! We can't believe it is already here. We lay it ALLL out in this LIVE, IN PERSON episode. W recorded it on Bridget's comfy office couch. And we asked each other 4 questions each.

Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshop

Learn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: https://www.visibilityonpurpose.com/thecourseVisibility on Purpose (https://www.visibilityonpurpose.com) is a media training hub for founders who want to increase their brand awareness and step into legacy building mode for their business.➜ Take it a step further and learn our step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly 👉 https://www.visibilityonpurpose.com/thecourse➜ Take our FREE 3 minute Media Personality Quiz to find out what kind of press makes sense for your brand hhttps://www.visibilityonpurpose.com/media-personality-quiz➜ Connect with Visibility on Purpose on Instagram   / visibilityonpurpose    / toptiermedia  ➜ Watch to the podcast on YOUTUBE, Visibility Era where we drop a new VALUE PACKED episode on media, branding, audience growth https://www.youtube.com/watch?v=7o5i_Yga58MDon't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated with more brand-building content. Share your thoughts in the comments below, and let us know which brand presence strategy resonated with you the most.Thank you for joining us and get ready to skyrocket your brand awareness, trust, credibility, exposure, and income in 2024. Stay tuned for more exciting content on Visibility on Purpose! 🚀➜ my email for business inquiries: [email protected]

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Branding as a sensory experience—new podcast episode with @naturallybydesign is now live!

Do you ever look at a company's website and just droool over how gorgeous it is?

This is exactly how we felt when we saw Natalie's work.

In this episode we talk about...

- Natalie's wild backstory (from Tanzania to VP a a travel company)

- How to understand a brand's true essence & brilliance and translate it into visuals and sensory elements that create an emotional connection with an aligned audience

- How to build a sensory experience with your brand

- How to VISUALLY standout amongst your competition

Tune in on apple podcasts, spotify or wherever you listen to your pods!

Go follow: @naturallybydesign for some design ~magic~

Natalie Neal, founder of Naturally by Design, found early on that developing a brand's visual design shouldn't just talk about competitive analysis. Instead focusing on the senses, emotion and feelings should be a non-negotiable.

Natalie Neal, the creative force behind Naturally by Design and former VP of Marketing, is revolutionizing branding for wellness experts and growth coaches by translating their energetic essence into their fullest embodied expression through sensory branding, strategic marketing, and soulful messaging. Natalie's unique approach, shaped by her identity as a 6/2 Splenic Projector with her Personality Sun in the 1st Gate of Creative Self Expression, masterfully integrates Human Design and the Gene Keys. Natalie's blend of expertise, coupled with her warmth as 'the creative in your corner,' ensures that each brand she crafts is not only visually stunning but also deeply resonates with aligned clients.

Connect with Natalie:

https://naturallybydesign.com/ https://www.instagram.com/naturallybydesign/

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose