Visibility Era

Sign up for Qwoted for free: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY

If you're not on Qwoted you should be! We are genuinely obsessed with this platform. It's a networking site connecting media professionals with publicist & brands. Think of it as the LinkedIn of the media worlds.

Today, we sit down with the Customer Success Manager, Shelby Bridges and Media Success Manager Vannyda Thach on how to best optimize your profile so the media comes to you, and then how to best communicate with the media so you actually get featured!

This is a must listen. Do not walk, RUN to your notebook and earbuds. And as usual, let us know how you like this episode!! We know you'll get A TON of nuggets out of this one.

Sign up for Qwoted: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY
https://www.instagram.com/vannydathach https://twitter.com/vannydathach 
https://www.linkedin.com/in/vannydathach/ https://www.facebook.com/vannyda.thach 
https://www.linkedin.com/in/shelby-bridges/ 
instagram: sbridges0117 

Do you like more of these behind the scenes episodes? 
Let us know on Instagram! www.instagram.com/visibilityonpurpose 
Start getting media features today: https://www.visibilityonpurpose.com/thecourse 

Want PR Consulting? 
Email us at [email protected] 
Connect with us on and off the pod! 
website: ⁠www.visibilityonpurpose.com⁠ 
YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

*We are an affiliate of Qwoted.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode we are joined by the Co-Founders of Oak Theory, Hannah Ryu and Veronica Shelton. Oak Theory is a women-of-color owned design studio specializing in UX/UI, web and application design. Their resumés have names on them like Disney, HBO, Salesforce, Estée Lauder, Oprah, Unilever, Sephora, Subaru, and MAC cosmetics, where Oak Theory now works with startups and industry giants like Google and the University of California!

When we heard about these two incredible women, we knew that we had to have them on the pod! Their story is next level. 

What we covered... 
-- The co-founder's backstory of how they met
-- Why Veronica & Hannah make such a good team
-- What UX/UI is and how it's the driving force for innovation
-- Why as founders should always strive to *fire* themselves when hiring
-- The different lessons they've learned in business partnership, team growth, and their own visibility journey

Cheers to creating new standards within the tech space through Oak Theory. Hit play! You'll know what we mean. 😉

Connect with Oak Theory --
Website: https://oaktheory.co/
LinkedIn: https://www.linkedin.com/company/oaktheory/posts/?feedView=all
https://www.linkedin.com/in/hannahryu/
https://www.linkedin.com/in/veronicashelton/

VOP New Offer: PR Assistant Certification starts on June 5th for social media managers, VAs, and team members ($575) https://www.visibilityonpurpose.com/offers/qmPKu3FN/checkout

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!
website: ⁠www.visibilityonpurpose.com⁠
YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw
Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠
Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).

SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.

Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'once’ collaboration into an entire brand and movement. VOP supports brands that are ready to get featured everywhere and make lots of money in the process. Most of their clients previously used social media as the main way to reach new audiences, but with the ever-changing algorithms (unless you’re an influencer), it just isn't cutting it to scale! They focus on teaching sustainable, long-term skills through our PR training programs like Pitch Party to help their clients gain the recognition that they deserve!

In this episode, Jessie, Lydia, and Bridget discuss:

• Why is PR important for growing brands (especially for consultants, creatives, and other online expert-based businesses)
• How pitching works, and the best way to do it (even if you’re starting from scratch!)
• The pros & cons between organic (free) press / media features and paid features
• Why is the same language is essential for your elevator pitch
• And so much more!

—

PITCH PARTY: the all-in-one course that teaches founders how to pitch their brands to the media & secure press features. Save $500 with the code: EMBODY. 

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU!

Here's some of what we chatted about:

• The Best Creative & Copy for high-Performing Ads
• AI and the role in advertising—we couldn't agree more!
• Who is ready for ads—budget, organic reach, email list, etc!
• How networking has landed her big brands
• The importance of your referral network
• UGC Content—are you using it?

Co-founded by sisters Rocio Urena and Rebecca Urena, Ad Pros Digital is a dynamic advertising agency specializing in empowering food and beverage brands. With Rebecca's 5 years of content creation prowess, and Rocio's 6 years as a paid social ads expert steering campaigns for major brands, they bring a wealth of experience to craft custom solutions. Dedicated to challenging conventional approaches, Ad Pros Digital delivers top-notch results within the budget constraints, elevating brands to new heights.

https://www.foreplay.co/

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more?

Email us at [email protected]

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Bridget recently went to a couple's retreat and had some major takeaways from being with these other business owners. Most of them were in the real estate space, so it was a completely different perspective, which we highly recommend getting yourself into circles that aren't just in your respective industry. Branch out!

Last chance to buy your ticket for Raise The Bar in NJ! https://www.jackietempera.com/raise-the-bar

In this episode today, we talked about...

• The value of in-person networking
• How Lydia made $27k from one retreat (in-person)
• How the retreat opened Bridget's eyes

Are you enjoying these episodes with just the two of us? Let us know! We want to hear from you! Message us at @visibilityonpurpose on IG!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

It's a behind the scenes one today folks.

We both left our jobs a few years ago and we wanted to share the honest, real and raw behind the scenes journey to get there.

• Bridget was working at Yelp in 2015 and let's just say after a huge aha moment, she knew it was time to leave—can you guess what happened?
• Lydia was working in the PR space, but not feeling compensated properly for all the work she was doing and left in a big way—can you guess what happened?

Do you like more of these behind the scenes episodes? Let us know on Instagram! www.instagram.com/visibilityonpurpose

Start getting media features today: https://www.visibilityonpurpose.com/thecourse

Want PR Consulting?

Email us at [email protected]

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode we talked about...

• Why 2 Ernst Young Consultants started a podcast on Mental Fortitude
• What is the Mental Fortitude Framework (& how they use it for their talks)
• How they built a community with over 150 "Elevators"
• Why They Decided to Create a Podcast (Now over 300 Episodes!)
• How they got listeners to turn into clients and come to in-person events

Sam Panitch and Parker Yablon are the co-founders of Elevation Nation, a company on a mission to elevate the lives of young adults across the globe. They speak around the country helping people find fulfillment and conquer their mindset.

www.elevationnation.iosam_p_panitchelevationnation_io

Start getting media features today: https://www.visibilityonpurpose.com/thecoursePurchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkoutConnect with us on and off the pod!website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Thinking of starting a podcast in 2024?

Listen to this BEFORE you launch.

With a background in the entertainment + celebrity styling industries, Erica Muller’s knowledge of story-telling, entertainment and brand building run deep. She has cultivated a loyal podcast audience for her show, Here For It, and created a safe space for listeners by providing access to industries, careers and information that can seemingly feel far out of reach. Erica prioritizes messages of value, vulnerability and is always encouraging the best in others.

Here's the nitty gritty of what we talked about:

• How to create a show with raving fans asking for more
• How to not let your podcast numbers dictate your business mood
• The best tech to use for your podcast
• How to bring authenticity into starting your show
• Why a structure and format to your show is so important

Connect with Erica Muller:

IG: https://instagram.com/ericamullerr?igshid=YmMyMTA2M2Y=HERE FOR IT: https://podcasts.apple.com/us/podcast/here-for-it/id1533049093

Start getting media features today: https://www.visibilityonpurpose.com/thecoursePurchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkoutConnect with us on and off the pod!website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

PITCH PARTY

In this weeks episode, we chat with Sabrina Greer. She is a best-selling author, international publisher, motivational speaker, and business coach to creative entrepreneurs. She is also the CEO and visionary behind fEMPOWER Publications Inc. - a publishing house for female thought leaders.  As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self-worth by freeing their voices.

fEMPOWER Publications Inc. is a dear partner of Visibility on Purpose, where we actually have our course, Pitch Party, as an option in their packages!! How cool?

Sabrina is truly a force to be reckoned within the publishing space. She uses what we call, her "golden thread" (listen to the episode to get the reference) to enhance the publishing experience. Her clients are not just writing books to check something off their list. They are business owners on a mission to leave behind a legacy. She has worked with clients such as Julie Cole of Mabel's Labels Inc., Shantelle Bisson, Business Strategist Elena Ray, Business Coach Leisse Wilcox, and Coach Lianne Kim.

Within this episode we cover:

• Sabrina's "go first" mentality
• Why integrity in the publishing space matters
• The foundations and building blocks of writing a book
• Why you don't "have to" write a book that's directly related to your business
• Her unique perspective on books being a "baby" that needs to be nurtured and birthed into the world
• Why writing a book creates credibility & authority- and is great for PR
• How books can advance your portfolio to help your business scale

Connect with Sabrina:

Instagram: https://www.instagram.com/thesabrinagreer

Facebook: https://www.facebook.com/sabrina.greer.5

Website: https://fempower.pub/

Connect with Visibility on Purpose:

Take our FREE 3-min Media Personality Quiz to find out what press features align with your brand: https://www.visibilityonpurpose.com/freebie

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose