Visibility Era

If you own a product company (CPG) in the beauty, lifestyle, health and wellness space—you have to be all ears.

Okay guys, this one is a DO NOT MISS episode of the Visibility Era podcast.

Liv Dellanno runs a boutique affiliate PR agency called Mystik PR. Her clients have been featured in publications like Buzzfeed, Forbes, Oprah Daily, Real Simple, Byrdie + more.

In this interview, I asked her everything about...
- Affiliate PR (What does that even mean and how does it work?)
- Best/Preferred Affiliate Platform for CPG brands
- How trust has impacted creator culture & why traditional affiliate PR is a smarter option for brands
- How to track analytics and data from affiliate PR for CPG brands

Work with Liv and Mystik PR:
https://www.mystikpr.com

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

This was a FUN one, it was like we were truly peeling back the curtain to newsroom life. Kerry Barrett, former TV News Anchor, used to spend her days waking up at 12:30am (yes you read that right!!) to start her work day at the station. She spent her 20 year career in the morning news for top stations that you likely know the name of.

Here's what we chatted about!

• How to grab a newsroom's attention
• The future of traditional media, pay to play and more
• Common mistakes that send pitches to the trash
• Tweaks to turn any ordinary story into a good one
• Media tips and how they translate in business

Kerry Barrett is an Emmy award-winning former news anchor turned media strategist and coach. With over 20 years of experience in the news industry, and five more as a media training and publicity coach, she empowers business owners to boost their visibility, credibility, and lead generation through personalized media training and publicity coaching. Kerry's insider knowledge and proven strategies help her clients confidently pitch their stories, ace their interviews, and leverage media successes for maximum impact, establishing themselves as thought leaders and attracting new opportunities. 

www.KerryBarrett.com/resources
www.LinkedIn.com/in/KerryBarrett
www.facebook.com/IAmKerryBarrett
www.instagram.com/IAmKerryBarrett
www.TikTok.com/IAmKerryBarrett
www.youtube.com/@IAmKerryBarrett

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

We had the pleasure of speaking with media legend, Peter Shankman. He is the original founder of Haro (help a reporter out), now SOS (source of sources), a very helpful tool that we use every day to pitch ...and teach inside our programs!

Peter is not only a media legend, but he's also someone who was diagnosed with ADHD later on in life. Learning this information gave him so much clarity on the way his brain naturally functions. In this episode, Peter opens up about how ADHD wasn’t always recognized as his superpower, and how embracing his neurodivergence became the key to unlocking his unique genius.

We chat about:
- Peter's journey to the media space
- The many accomplishments he's achieved ...aka 5x Entrepreneur, 6x Bestselling Author, and Global Keynote Speaker, 24x Marathoner, 2x Ironman, 500+x Skydiver, 1x Single Dad
- His advocacy for neurodivergence in the workplace
- How to be a man of the people, and always put customer service/experience first

Connect with Peter:
https://www.shankman.com/
https://www.linkedin.com/in/petershankman/
https://www.instagram.com/petershankman/
https://twitter.com/petershankman

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Join Bridget on her own entrepreneurial journey and learn the things she's found most important over the years as an entrepreneur.

Here's a sneak peak of the 5 lessons....

1. Leverage your natural gifts, talents and abilities
2. Experience can be just as valuable as another certification
3. Enjoy the journey and don't over obsess about the destination
4. Hire for the things you loathe
5. Build foundations and systems to your business in the beginning

JOIN THE MASTERMIND: www.visibilityonpurpose.com/pitchparty

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

We had the pleasure of sitting down with Dr. Allyson Brennan, the founder behind the wildly successful skincare brand, Emogene & Co.

In this episode, Allyson didn’t hold back—she pulled back the curtain on what it takes to build a thriving product business.

Yes, we talked about skincare (because who doesn’t love a good beauty chat?), but the heart of this conversation was about how she followed the breadcrumbs to her brand’s success.

What we covered:

• Allyson's journey from pharmacist to skincare entrepreneur
• How she went from cooking products in her kitchen to owning a product warehouse
• Ingredients you should never put on your skin
• Her strategic approach to business investments
• The visibility challenges she faced and overcame
• And honestly, just a wealth of entrepreneurial wisdom

Here is the link to the product Lydia mentioned in the show: https://www.emogeneandco.com/products/the-healer-all-purpose-balm

Connect with Emogene & Co.
https://www.emogeneandco.com
https://www.instagram.com/emogeneco

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, cofounder Lydia spills the tea on her career in music, how she found PR by accident (or how it found her), and her own struggles with visibility. 

She get's raw, real, inspiring, and goes into the tiny details! If you've been wanting to hear an unconventional story to entrepreneurship, this episode is for you.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

To get more eyes on your business, brand, products and services—you need to offer something that is INTERESTING, RELEVANT and SOLVES A PROBLEM.

But no one can even know or understand what you do unless you get more visibility on the brand in general.

Let's talk about...
- ways to differentiate and position your brand
- the journey of outbound reach out to inbound opportunities
- how a brand can implement a press strategy to support marketing, sales and social media campaigns

JOIN THE PR MASTERMIND NOW: https://www.visibilityonpurpose.com/pitchparty

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In case you missed it....these are 4 visibility and PR tips that you gotta know as a small business owner or personal brand.

In this episode today, you'll learn not only 4 important visibility tips, but you'll also hear all the ways that we are incorporating fun into our lives and businesses.

JOIN THE PR MASTERMIND, PITCH PARTY: https://www.visibilityonpurpose.com/pitchparty

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Okay...talk about a WILD STORY all stemming from an innovative, newsworthy, timely idea.

Tune in to this episode to learn how Soul Camp Creative had press knocking on their door all for an adult sleep-away summer camp—a revolutionary idea of the time!

save $700 off the PR Mastermind and Course Community when you join by Aug. 22 - https://www.visibilityonpurpose.com/pitchparty

Michelle Garside is the Founder of Soul Camp Creative, a full-service Creative Agency devoted to working with ideas that change the world. Soul Camp specializes in creating authentic branding for mission-driven companies and personal brands. Michelle has been featured in TIME, Oprah Magazine, Travel and Leisure, Fitness, Women’s Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes. She has spoken and lectured at NYU, Fairfield University, IIN Global, Milken Global and on Lincoln Center stages.

Connect with Michelle: https://www.instagram.com/themichellegarside/
https://www.instagram.com/soulcampcreative/

Learn about Brand Authenticity & Differentiation and how press and publicity literally blew up Michelle's brand overnight.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Here's the 411 on Pitch Party.

GET FEATURED ON TOP MAGAZINES, TV NETWORKS AND PODCASTS without hiring a publicist or agency...or being famous.

**We have a special sale going on until August 22nd on our PR Mastermind Course & Community, Pitch Party. Save $700 and gain 1 year access to our mastermind community and PR course.

https://www.visibilityonpurpose.com/pitchparty

We started our company Visibility on Purpose with the BIG GOAL of helping 10,000 business owners get featured and grow their businesses without needing to be famous, have a huge social media following and without spending an arm and a leg with PR agencies.

In this episode, we talk about...
- How to get press coverage for small business owners without a huge social media following
- Why having a support community around you should be a non-negotiable when growing your business
- The power of the "mastermind", originally coined by Napoleon Hill
- How to differentiate your brand from all the other subject matter experts or small businesses in the marketplace


https://www.visibilityonpurpose.com/pitchparty

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose