Visibility Era

Visibility Era

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Visibility Era episodes

  • Bridget's Flight To Florida Got Canceled, Here's What We Did Instead Ep. 62

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    44 min
  • 5 Ways To Get Your Small Business More Visible | Ep 61

    Pitch Party Course & Community are almost READY for you! If you've been drooling of the ways to get your brand more recognition and "known", it's time to get your brand the credibility it deserve with Pitch Party. Our step by step PR formula will have you completely changing the way you operate on a daily and weekly basis. If Forbes, NBC, Insider and top podcasts have been on your radar, stay tuned for August 8th, our official Pitch Party relaunch!

    We're building in public, in this video you'll get a behind the scenes look into the Visibility on Purpose company to see *exactly* what we're doing and what we're changing about our own marketing and brand growth strategies.

    Biggest Changes:
    1. Less Static Posts, only reels on Socials
    2. Podcasts—getting on aligned shows and building connections
    3. Press Features—we’ve been pitching ourselves, and it’s helping with brand credibility, trust and walking the walk.
    4. Networking Opportunities, In-Person Events, Connection Calls
    5. Testing out Ads (We've done FB ads and Boosted posts on IG)

    Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.

    1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly 👉 https://www.visibilityonpurpose.com/thecourse

    2. Take our FREE 3 minute Media Personality Quiz to find out what kind of press makes sense for your brand https://www.visibilityonpurpose.com/media-personality-quiz

    3. Not ready for press just yet? Check out our Visibility Era workshop to dissolve fear and step into your ~Visibility Era~ only $37 USD 
    https://www.visibilityonpurpose.com/visibility-era-workshop

    4. Want to start getting on podcasts in the next 30 days? Check out our GET BOOKED ON PODCASTS 2+ hour workshop for only $75 USD. https://www.visibilityonpurpose.com/getbooked

    5. Connect with Visibility on Purpose on Instagram (www.instagram.com/visibilityonpurpose)

    Start getting media features today: https://www.visibilityonpurpose.com/mediastarterpack1 

    Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at [email protected]

    Connect with us on and off the pod!

    website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose 



    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    25 min
  • Meet Food & Wine, Southern Living, etc. Writer, Karla Walsh & Learn the "Drink Of The Summer" | Ep 60

    After quitting her corporate job at Meredith (one of the biggest publishing houses in the world), Karla moved back from NYC to Des Moines, Iowa, took a chance on herself and went into freelance writing full-time. Since then, she's become wildly successful, placing her stories in giants like Better Homes and Gardens, Allrecipes,  Food & Wine, EatingWell, TIME, Travel + Leisure, Shape, etc. To us, Karla is the walking example of what authenticity and kindness can do for your career.

    Fun Fact: She is also a level one sommelier, which works wonders for her writing in places like Food & Wine! 

    If you've been wanting to see the inner-workings of a freelance writing career, then this episode is for you. AND BONUS- you'll learn what "The Drink of The Summer" is for 2024...which was one of her latest pieces it a top magazines, of course!

    Connect with Karla:
    Website: https://karlawalsh.com/
    Instagram: https://www.instagram.com/karlaswalsh/
    LinkedIn: https://www.linkedin.com/in/karla-walsh-31457126/
    Substack: https://karlawalsh.substack.com/

    Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.

    1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly 👉 https://www.visibilityonpurpose.com/thecourse

    2. Take our FREE 3 minute Media Personality Quiz to find out what kind of press makes sense for your brand https://www.visibilityonpurpose.com/media-personality-quiz

    3. Not ready for press just yet? Check out our Visibility Era workshop to dissolve fear and step into your ~Visibility Era~ only $37 USD 
    https://www.visibilityonpurpose.com/visibility-era-workshop

    4. Want to start getting on podcasts in the next 30 days? Check out our GET BOOKED ON PODCASTS 2+ hour workshop for only $75 USD. https://www.visibilityonpurpose.com/getbooked

    5. Connect with Visibility on Purpose on Instagram (www.instagram.com/visibilityonpurpose)

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    38 min
  • How to Find Your One-Word Personal Brand for Entrepreneurs | Ep59

    When you've worked with some of the most iconic brands (Nabisco, Godiva, Cadbury and more), you learn a few things—especially about branding and building a personal brand for entrepreneurs.

    Here's what we talked about with Rich Keller—
    - The Importance of One-Word Personal Branding (and why big companies like Godiva & Nabisco hired him for it)
    - How to Apply the One-Word Concept to Businesses and Brands
    - Why Rich Transitioned out of Corporate and into Entrepreneurship 

    For over 25 years, Rich Keller developed and utilized the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. He walked away from this successful corporate career in order to fulfill his personal mission to transform one million lives ‘One Word’ at a time. Rich is disrupting the way people think about themselves so they too can craft their personal brand identities using just ‘One Word’! Rich received his MBA from the Wharton School of the University of Pennsylvania. He resides in Florham Park, New Jersey, with his wife Sharon, an Obstetrician-Gynecologist, and their two children, Zachary and Samantha. A fun fact Rich likes to share: You can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.

    Website:TheRichKeller.com
    TEDx Talk: DontAskMeAboutWhatIDo.com
    LinkedIn: https://www.linkedin.com/in/richskeller/
    Instagram: RichSKeller

    Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.

    1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly 👉 https://www.visibilityonpurpose.com/thecourse

    2. Take our FREE 3 minute Media Personality Quiz to find out what kind of press makes sense for your brand https://www.visibilityonpurpose.com/media-personality-quiz

    3. Not ready for press just yet? Check out our Visibility Era workshop to dissolve fear and step into your ~Visibility Era~ only $37 USD 
    https://www.visibilityonpurpose.com/visibility-era-workshop

    4. Want to start getting on podcasts in the next 30 days? Check out our GET BOOKED ON PODCASTS 2+ hour workshop for only $75 USD. https://www.visibilityonpurpose.com/getbooked

    5. Connect with Visibility on Purpose on Instagram (www.instagram.com/visibilityonpurpose)

    6. Listen to the podcast, Visibility Era where we drop a new VALUE PACKED episode on media, branding, audience growth and business growth each week https://podcasts.apple.com/us/podcast/visibility-era/id1693000519

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    35 min
  • Finding Product Market Fit for B2B Founders w/ Rob Snyder | Ep58

    Going full blown startup with this interview today. If you've ever been curious about Product-Market Fit for B2B Saas Companies, clear your schedule because this one is for you.

    Beyond Product-Market Fit, Rob also has experience with both venture capital funding and bootstrapping businesses—so we of course asked him the pros and cons of both!

    In this episode we talked about,

    • Rob's Harvard Background and His Entrepreneurial Qualities
    • Bootstrapping a Business vs Venture Capital Funding (the pros and cons)
    • Product Market Fit (what it is + how to find it)
    • How to Figure out Your Message & Why Consumers Buy


    Rob Snyder is a serial startup founder. He has brought 7 startups from $0-$1M in annual recurring revenue and runs the popular "Product-Market Fit Camp" program for early-stage B2B startups. Rob is a graduate of Harvard Business School, and now builds profitable companies from the woods of New Hampshire.

    https://www.linkedin.com/in/rsnyder1
    https://www.robsnyder.org

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    41 min
  • 3 Publicists Give The Inside Scoop on How To Run Successful PR Campaigns | Ep57

    Want to know what 3 publicists can talk about alll day long?

    You guessed it! PR and Media Relations—In this interview today, we interview PR Experts Amanda Foley and Sara Doane on all things PR and how to run successful PR Campaigns.

    If you're a small business owner, entrepreneur, startup founder or personal brand—this is a great conversation to tune into to understand how to get your company more publicity.

    In this episode, we talked about...
    - What PR is and What It Is Not
    - Leveraging Relationships and Collaborations for Press Wins
    - Incorporating Human Design and Publicity + Pitching
    - Long Term PR Strategy for Small Business Owners

    Connect with...
    Amanda Foley—www.curateyoursoul.com
    IG @curate.your.soul
    https://www.linkedin.com/in/amandafoley/

    Sara Doane—@saradoane on IG

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    1 hr
  • How To Become a Paid, User-Generated Content Creator like Elli Scarborough | Ep 56

    Did you know that you don't need to have 1 Million followers online in order to be a successful content creator? 

    In this episode, we chat with Elli Scarborough. She is a 24-year-old entrepreneur, the founder of a wildly successful creative agency, Get Creatives, and THE LinkedIn queen...to us anyway, that's how we found her :)

    Elli absolutely blew our minds when it came to UGC & the online space. We knew that UGC existed, but we didn't know the extent of the industry until our chat.

    Elli was so inspiring! We can't wait for you to listen to this episode. 

    What we covered...
    -- How she transitioned from modeling to content creating
    -- Why we need to capitalize on our own resources and get creative
    -- What UGC is and how it works
    -- Why you don't need a million followers to be successful as a content creator
    -- UGC tools, tips and more on how to get started

    Connect with Elli --
    Website: https://getcreatives.co/
    LinkedIn: https://www.linkedin.com/in/elliscar/
    Twitter: https://twitter.com/ellisonscar

    Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.

    Start getting media features today: https://www.visibilityonpurpose.com/thecourse
    Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at [email protected]
    Connect with us on and off the pod!
    website: ⁠www.visibilityonpurpose.com⁠
    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠
    Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠
    Youtube: https://www.youtube.com/@visibilityonpurpose

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    29 min
  • How to create a top 2.5% podcast with Daniel John Hanneman | Ep55

    If you've been wanting to create a top podcast, here's some great steps from Daniel John Hanneman.

    We talked about..

    • How to start a show & not lose listeners in the first 5 minutes
    • How to become a better interviewer
    • Why building a podcast off a topic you love is a non-negotioble
    • Tips & Tricks to get your Podcast ranking higher

    Daniel John Hanneman is the founder of Your Sacred Purpose dedicated to supporting spiritual entrepreneurs to honor their authentic path to success. He is the creator of the Energy Scan Technique and Energy Scan Training that has impacted thousands of light leaders, healers, and coaches capacity to THRIVE with their deeper gifts, purpose, businesses, and lives. @rockyoursacredpurpose IGLinked In: https:://linkedin.com/in/danieljohnhanneman/Twitter: http://twitter.com/TheBlockBusterFacebook: https://www.facebook.com/rockyoursacredpurpose/www.yoursacredpurpose.com ABUNDANCE & MEDITATION FREEBIE

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    36 min
  • The Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54

    Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin!

    We talked about.... 

    • What is SEO (Search Engine Optimization) 
    • 2 of the best Google tools that are FREE
    • What are the foundations of SEO
    • Why Blogging and Youtube are great for SEO

    Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped hundreds of clients & students get their websites found on Google by implementing a strategy that feels both doable AND aligned. https://www.mariahmagazine.com Instagram: https://www.instagram.com/mariahmagazineco YouTube: https://www.youtube.com/c/MariahMagazine LinkedIn: https://www.linkedin.com/in/mariahmagazine ⁠https://www.mariahmagazine.com/diy-seo-course/

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    38 min
  • Why Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53

    Les Alfred started the Balanced Black Girl Podcast in 2018 and has achieved some INCREDIBLE feats!

    In this episode with Les we talked about...

     How Les built her podcast, Balanced Black Girl, that has over 10 million downloads
     The important lesson Les learned in building a platform that supports other creators (sometimes before herself)
     How she secured Dear Media as her Production Company
     The difference between online & in-person Podcast recording
     The exciting ventures that are next for Les

    Les Alfred is an award-winning podcast host, speaker, and content creator. For nearly a decade Les has created inspiring, approachable wellness content leveraging her expertise as a personal trainer, nutrition coach, and certified yoga instructor. As the host of Balanced Black Girl, a chart-topping weekly podcast, Les facilitates thoughtful interviews and insightful solo episodes exploring the various aspects of life that contribute to wellness. Balanced Black Girl covers everything from wellness, to productivity, to personal finance, to self-care. Her mission is to help others create nourishing habits that help them create necessary space to live their best lives. 

    Les Instagram: https://www.instagram.com/balancedles 
    Les TikTok: https://www.tiktok.com/@balancedles 
    Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast 
    Website: https://www.balancedblackgirl.com 
    Balanced Black Girl on Apple Podcasts: https://podcasts.apple.com/us/podcast/balanced-black-girl/id1438982040 
    Balanced Black Girl on Spotify: https://open.spotify.com/show/46muBfvOgp2U44ycqZJPPN?si=ebebd88eae914d28 

    Start getting media features today: https://www.visibilityonpurpose.com/thecourse

    Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more?
    Email us at [email protected]
    Connect with us on and off the pod!
    website: ⁠www.visibilityonpurpose.com⁠
    YouTube: https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw
    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠
    Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

    Support the show

    NEXT STEPS:

    Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

    SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

    Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

    Connect with us on and off the pod!

    Website: ⁠www.visibilityonpurpose.com⁠

    Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

    Youtube: https://www.youtube.com/@visibilityonpurpose

    32 min

About Visibility Era

From the publisher's feed

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down…