We wanted to give a little behind the scenes look into running our company together. We’ve actually gotten feedback from our community saying they’d love to hear what it looks like to run a business together. 

Here’s what we talked about in this episode:

• Co-Founder Check-ins (a look into our personal lives too)
• What We’ve Learned in 2023 From Running a Business Together
• Our Zones of Excellence & How To Find Your Own
• Communication Styles
• The Importance of Structure (and How it Leads to More Freedom~)

• Tips for Partnership or Just Collaborating with other Business Owners

We've really been asking ourselves lately...

What is FUN and TRUE for us?

What are our zones of genius?

What do we love?

What does our community love that we do?

This episode could offer an awesome reflection for you!

Have you been listening to our episodes knowing that you would love to get more visible for your business, brand or book in 2024? Grab our totally digital, self paced course PITCH PARTY https://www.visibilityonpurpose.com/thecourse

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

This week's guest, Ruben Kanya, keeps it REAL!

We've known Ruben for a few years and have loved getting to know him. He is not only an incredible business owner (of more than 1 business!), but he is also super inspiring and motivating. He speaks our language when it comes to entrepreneurship, mental attitude and being the best person you can be!

During this episode, he shared about...

• The power of proximity and connection
• How Podcasting Allows You To "Borrow Authority"
• Why documenting your Journey Matters
• The Networking Question You Should Be Asking (&It's not How's The Weather)

About Ruben:

Ruben KanyaMid-Term Rental Investor | Public Speaker | Best-Selling Author | Podcast Host | Coach | Realtor | ConsultantRuben is the co-founder of Invested Escapes, a temporary housing provider in Georgia with a portfolio of owned and managed properties with a niche in serving insurance companies and their displaced families. He is also a licensed realtor with a vertically integrated team that helps his clients buy and manage their short & mid-term rentals nationwide. Ruben is the co-founder of the national Midterm Rental Insurance Network™️ helping homeowners increase occupancy and profitability while helping displaced families & insurance policyholders nationwide. He is also the founder of Invested Talent, a podcast & video production company for real estate professionals in the short/mid-term rental and multifamily niche. His agency also produces his show The Real Estate Experiment where after 250+ episodes, he has featured some of the top entrepreneurs & short term rental specialists in the world.

All the ways to connect with him:

https://www.instagram.com/therealestateexperiment/https://www.youtube.com/@RealEstateExperimenthttps://www.facebook.com/ruben.kanyahttps://www.linkedin.com/in/rubenkanya/

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today, we continue our conversation with Kelsey Formost for a part 2 -all about bios! She answers some big questions like WHAT to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios.

Bonus conversation: Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're on this journey too.

Make sure to follow along with Kelsey's complimentary Bio Worksheet: https://kelseyformost.mykajabi.com/bio-worksheet

About Kelsey: She is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest.

Kelsey's deeper mission is to help women find their TRUE voice so they feel deeply seen, heard and empowered every time they need to talk about their business (and also, yeah, make more money in the process).

Website: https://kelseyformost.com/

Instagram: http://www.instagram.com/kelsey.writes

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business...without sounding salesy!! 

Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest. 

However, what we find really special about Kelsey is her deeper mission- to help women find their TRUE voice so that they can feel deeply seen, heard and empowered every time they need to talk about their business (and also, yep, make more money in the process). 

Important topics that we discussed in this episode:
- What "the big thing is" that you love and how to follow your passion
- How to come from a place of "service" and solve a problem as a business offer
- Why it's important to learn copy skills at any stage in your business
- How to navigate copy on your sales page vs. your website & bio 

- top key parts to help you craft a rockstar bio Her complimentary Bio Worksheet can be downloaded here: https://kelseyformost.mykajabi.com/bio-worksheet

Website: https://kelseyformost.com/Instagram: http://www.instagram.com/kelsey.writesConnect with us on and off the pod!website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off.

Meet Laura:

Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Designing Spaces and appeared as a entertainment and pop culture expert on CNN, MSNBC and other media outlets. She now works as a corporate mindfulness and meditation trainer as well as helping business in social media and production.

We talked about...

• How Authorship Gives You Expert Status
• The Importance of Visibility and Being Seen on Video
• Press Releases and Why They Don't Work The Way You Think They Do
• How Books build Authority
• How Visualization Plays a Huge Role in a Business Owner's Success

Connect with Laura:

@laurasaltman - IG, Twitter, FB and Tik Tok

Purchase the From Author to Iconic Workshop

November 15 | 12pm ET (Replay Available!)

$37USD https://www.visibilityonpurpose.com/from-author-to-iconic

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Authors, listen up! This one's for you!

Not selling enough books?

Feel like no one knows about your book still?

Have you only sold to friends and family?

This week's episode is all for authors or aspiring authors.

We discuss:

• misconceptions of authors + PR
• why building a personal brand is extremely important for authors
• 3 tangible things authors can do today to increase their visibility

Did you hear? We're hosting a workshop for authors on November 15 at 12pm ET.

https://www.visibilityonpurpose.com/offers/KQ8ScM2S/checkout

During the 90 minute workshop, we’ll discuss:

• PR for Authors and What It Means
• The Importance of Creating a Personal Brand (for your book)
• How to Establish Yourself as the Face of The Brand
• The Importance of a Strong Digital Presence for Authors
• What You Need Before Pitching Your Book to the Media
• How to Highlight Your Book’s Value to Gain Media Exposure
• What Most Authors Do Wrong When It Comes To Books

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one.

She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure.

In this episode, we cover:

- What it means for your brand to be "ready" for media exposure & press

- The 4 pillars that should be solid before approaching press contacts

- The main pain points that we see brands face

- What it looks like to have solid branding that contributes to your business goals

- The results that you'll experience after your branding is solid!!!

Find Your Irresistible (the only branding course you'll ever need for authenticity, personality, positioning & messaging): https://www.visibilityonpurpose.com/find-your-irresistible

Visibility Era Workshop: https://www.visibilityonpurpose.com/visibility-era-workshop

Here's the Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quiz

Connect with us on and off the pod!

website: www.visibilityonpurpose.com

Instagram: https://www.instagram.com/visibilityonpurpose/

Facebook Community: https://www.facebook.com/groups/toptiermedia

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko.

Grab a notebook or open up a google doc on your computer for today's episode.

We go over...

• Why Messaging Matters + how to Focus on Masterful Messaging
• Companies that nail down their messaging
• What do you want to be known for + why that's important
• How to differentiate yourself in your market
• The Importance of Keyword Association
• How nailing down your message supports PR, Sales and Referral Opportunities

Purchase Find Your Irresistible:

https://www.visibilityonpurpose.com/find-your-irresistible

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget.

This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you *exactly* what these companies are doing right and how you can learn to leverage press for your own brand/business.

We highlighted Dana James, Nest Studio Collection and Sahara Rose—you may be familiar with these companies too!

In this episode we talked about...

• Non-negotiables to build a strong brand to get ready for press and media exposure
• 3 Companies that are utilizing PR to strengthen their brand + what you can learn from them
• Top mistakes businesses make that can lead to decreased press placements or media exposure
• What the media is looking for (aka top tips to support your brand identity, messaging and positioning to get featured)

And we're doing a giveaway!

Here's what you can do to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget.

1. Review the Visibility Era podcast on Apple Podcasts (take a screenshot!!)
2. Before submitting to Apple Podcasts, please take a screenshot
3. Email [email protected] with your name and the screenshot of your review for a chance to win
4. Submit by October 6th, 2023 through email
5. 1 Winner will be announced the following week

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!"

In this episode today, co-founder, Bridget, goes over...

• What You Need Before You Pitch The Media
• How To Create a Standout Brand
• How To Find Your Value and Send Better Pitches
• Basics of Who To Connect With
• The Impact of Media Exposure on Your Business

We teach all of this and more inside our course, Pitch Party. Pitch Party helps small business owners and founders land top tier media, get featured on TV and book podcasts without the need for a booking agency, publicist or paying for low exposure placements. We teach you how to leverage the media to open your business up to new opportunities and how to generate new leads through media exposure.

Enjoying these episodes? Our ask—share them with a friend or tag us online @visibilityonpurpose.

Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout

Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout

Connect with us on and off the pod!

website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose