Visibility Era

As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings.

In this episode, we dive into:

• How 2024 taught us the power of trust – and why trusting each other 100% changed everything
• The $24k client we walked away from (and why it was the best decision for us)
• How embracing the art of not giving a F*** became our shining star
• Recognizing our habit of "pushing" and choosing a different path
• The plans that didn’t go as expected (shoutout to our NJ event snow-out and the last-minute Florida trip cancellation)
• and the honest seasons we're in personally and professionally

It’s real, raw, and full of lessons we’re bringing with us into the new year!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry.

We talked about...

• Why Press Releases are so 1990's and no likely to get picked up
• Why Forbes Council isn't worth it
• Why the scams in your DMs are too good to be true when it comes to landing media exposure 
• How One Podcast Episode Opened Doors For $$$$

Thanks to https://www.instagram.com/lisasimonerichards/ for connecting us!

Christina Nicholson @MediaMavenAndMore is a TV journalist with a passion for helping business owners connect with their dream customers, all without emptying their pockets on advertising. 

She stumbled upon this gig after spending over a decade as a TV anchor and reporter, which eventually led her to create a publicity and content creation agency, Media Maven.

She is a producer and correspondent on Health Uncensored! with Dr. Drew on Fox Business Network. Christina also hosts segments on Designing Spaces and The Balancing Act on Lifetime TV. 

In her downtime, you'll find Christina on her local lifestyle and family blog called Christina All Day, curled up with a good book, or spreading the love of reading through her involvement with the Little Free Library non-profit in her Wellington, Florida community.

Agency Website: MediaMavenAndMore.com
Facebook: https://Facebook.com/MediaMavenAndMore
Instagram: https://Instagram.com/ChristinaAllDay
LinkedIn: https://LinkedIn.com/in/ChristinaAllDay

35 Things To Do With Your Publicity:
https://www.mediamavenandmore.com/35-things/

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the  @lazymillionaireofficial   with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won’t want to miss! What was meant to be a 35-minute chat turned into an hour because the conversation was just. that. good. 

What we cover:
- Creating social media content that resonates with your ideal customer
- Why social media is the perfect complement to PR & brand-building
- Engagement-focused strategies vs. lead generation: where to focus and why
- The power of authenticity and how it can lead to going viral (she's got a story to prove it!)
- How to position your reels & posts for engagement... that leads to more sales
- Navigating the changing social media landscape and what to do now
- and WAYYYY more nugget that you'll just have to listen in for

This episode is a masterclass on branding, social media, and building a successful brand. We know we say this every week, but this is truly a MUST LISTEN!

Connect with Emily:
✨ 1:1 coaching with Emily: https://rebellenutrition.teachable.com/p/1-1-clarity-call-with-team-rebelle
✨ Sign up for Selling Social with 20% Off: https://rebellenutrition.teachable.com/p/sellingsocialmembership?referral_code=14SHXG (we highly recommend this membership from Amie Tollefsrud of Lazy Millionaire & Rebelle Nutrition! It transformed our IG for only a few dollars a month)
✨ Sign up for Online Course Academy Bundle: https://rebellenutrition.teachable.com/p/online-course-academy1121?coupon_code=IGBIO1&affcode=134254_prpljw4h (if you want support creating an online course, email & social strategy that sells)

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen!

Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an agency that helps brands launch and accelerate. 

In this episode, we talked about...

• How important is funding for CPG brands
• Why the validation stage is crucial for a brand to get off the ground
• Danielle's 16 year career in the F&B space—with some of the most notable brands!
• What are the biggest costs for a CPG brand

Connect with Danielle
https://www.instagram.com/dee_calabrese/
https://www.instagram.com/itsallhappeningco/

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

P.S. Black Friday Sale is HERE! https://www.visibilityonpurpose.com/blackfriday

Today, we sit down with Tayler Cusick Hollman, founder of Enji—a marketing software for the small business owner to talk about the differences between Marketing & PR.

Are they the same? What's different? Hear what Tayler learned over the years!

- The difference between marketing and PR
- 2 PR Tactics that worked and 1 that failed miserably
- Why most business owners don't get steady leads
- How her SAAS marketing platform, Enji, came to be

Connect with Tayler & Enji!
Website: https://www.enji.co/
IG: @enji_co
Linkedin: @enji, @taylercusickhollman

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed:
✨ How one press feature led to a speaking engagement in front of a huge crowd
✨ Isaac's journey of "following the breadcrumbs" in business
✨ Embracing the art of the career pivot
✨ How to position yourself and be a personal branding genius
✨ Why people are drawn to those "going somewhere" rather than those who’ve already made it

Watch Live on YouTube: https://youtu.be/hW3hEV-YM3c

This episode is packed with insights! Isaac’s story is inspiring, relatable, and a reminder of just how powerful press can be for business growth. Don’t miss it!

Isaac Mashman is a businessman, author, and founder of Mashman Consulting Group, specializing in personal branding and reputation management. Based in Little Rock, Arkansas, he also runs Mashman Properties and Mashman Investments. Isaac, author of Personal Branding: A Manifesto on Fame and Influence, shares his insights through podcasts as both a host and sought-after guest, inspiring ambitious audiences with his life and business experiences.

Connect with Isaac:
Instagram
https://instagram.com/isaacmashman
Linkedin
https://linkedin.com/in/isaacmashman
YouTube
https://youtube.com/@isaacmashman
TikTok
https://tiktok.com/@isaacmashman
Isaac’s Book
https://isaacmashman.com/book

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In today’s episode, we dive into real stories from small business owners who’ve experienced the powerful impact of press features firsthand. We asked them, "How a press feature impacted your business?"—and the responses were so freakin' inspiring.

Here’s a glimpse of what they shared:

• Client bookings sold out
• Sales increased dramatically
• Brand awareness skyrocketed
• Invitations for speaking gigs rolled in

...And so much more. Tune in to discover what it really looks like to get featured and reap the benefits.

Sign up with Qwoted for FREE: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY

Watch this episode on Youtube: https://youtu.be/N2pkUWQlJQo

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this week’s episode, Lydia sits down with cofounder Bridget Aileen Sicsko to discuss a rarely talked about topic in the entrepreneurial world: maternity leave. Bridget shares her journey of preparing for this major transition and opens up with a candid reflection: "I told Eric, if I wasn't an entrepreneur, I probably would have had kids already."

Together, they cover:
✨ The mental and emotional preparations she’s navigating for this big life change
✨ Physical change, especially as a lifelong athlete
✨ Key financial strategies she’s putting in place at home
✨ How the team at Visibility on Purpose is preparing to support her during her leave
✨ Holistic wellness practices that are keeping her balanced throughout the transition

Filled with excitement and maybe a few happy tears, this episode celebrates Bridget’s next chapter—tune in to join us on this heartfelt chitchat!

Watch us live here: https://youtu.be/z-bNdyV-DhI

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

This Halloween season, we’re thrilled to welcome back our dear friend and fellow astrology enthusiast, Jackie Tempera! Together, we explore the unique strengths and qualities of each zodiac sign and share how you can channel that energy to amplify your business, visibility, and PR strategy.

Get ready for an episode that’s as hilarious and fun as it is insightful and eerily accurate! Settle in with your favorite oracle cards and a cozy cup of tea, because this one’s a must-listen.

Want to jump straight to your sign? Here are the timestamps:

• Aries – 4:32
• Taurus – 10:42
• Gemini – 18:57
• Cancer – 24:20
• Leo – 28:07
• Virgo – 33:00
• Libra – 36:31
• Scorpio – 40:00
• Sagittarius – 45:51
• Capricorn – 49:57
• Aquarius – 54:12
• Pisces – 1:02:31

WATCH US LIVE: https://youtu.be/C1muGAS07Kc

Jackie Tempera is an award-winning journalist and the creator of her process Story Magic. You’ve likely seen her work in Women’s Health, where she’s been a regular contributor.

Connect with Jackie:
https://www.jackietempera.com/
Connect with her for Story Magic: https://www.jackietempera.com/story-magic123
https://www.instagram.com/jacktemp/

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Curious about how PR can elevate your business? This episode is a must-listen!

We had the pleasure of chatting with Amy Jackson, PR expert and founder of TaleSplash, a boutique firm that helps emerging tech, health, and lifestyle brands make their mark through powerful media exposure. With decades of experience growing global brands as storytellers and digital strategists, Amy's approach is like having an extension of your own team. Her clients regularly land coverage in top outlets like The New York Times, Bloomberg Businessweek, and NBC.

In this episode, we dive into:

• Amy’s unique journey in PR, including a memorable campaign with a well-known potato brand (yes, they had a presence in the NYC Thanksgiving Day Parade!).
• The right time to implement affiliate marketing programs.
• How to strategically pitch based on seasonal opportunities.
• The inner workings of PR and the importance of building authentic relationships with writers.
• Why sharing your brand story is key to meaningful media coverage.
• Plus, tons of golden nuggets that will help you rethink your PR strategy!

Connect with Amy & TaleSplash:
https://www.linkedin.com/in/amyfjackson/
www.talesplash.com
https://www.instagram.com/talesplash/
https://www.linkedin.com/company/talesplash/
https://x.com/talesplash

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose