Visibility Era

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success.

✅ What You’ll Learn:

👉Why most brands struggle to get press (and how to fix it!)
👉The difference between big brands vs. small brands when it comes to PR
👉How to create a viral moment that gets media attention
👉The exact storytelling techniques that make journalists say YES!
If you're an entrepreneur, PR professional, digital marketer, or business owner looking to boost your visibility—this episode is for you!

🎯 Want to land media features like Entrepreneur, Business Insider & Forbes?
🔥 Join our DIY PR Program: www.visibilityonpurpose.com/pitchparty

🎟️ FREE WORKSHOP: Learn how to get featured in top media!
🔗 www.visibilityonpurpose.com/getfeatured

🚀 Sign up on Qwoted to connect with journalists & get featured:
👉 https://www.qwoted.com/?via=VOP

📲 Stay Connected & Get More PR Tips!
🌎 Website: www.visibilityonpurpose.com
📸 Instagram: https://www.instagram.com/visibilityonpurpose
🎥 Subscribe on YouTube: /@visibilityonpurpose

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today's episode was all about the 2025 trends~ for PR & Marketing!

We're noticing things like....authenticity over polished facades &  why genuine storytelling matters more than ever!

In This Episode:
🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections.
🎯 Framing & Positioning: Discover the art of positioning your product in a way that truly resonates with your audience.
🎯 The Qwoted Revolution: Find out how platforms like Qwoted are changing the game, offering innovative opportunities for brands to get featured.
🎯 Getting Featured: Practical tips and strategies on breaking through the noise to secure the media spotlight.

Whether you're a PR professional, digital marketer, entrepreneur, or simply curious about the future of social media, this episode offers actionable insights to elevate your brand’s presence.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU!

Send to your fellow therapy friend!

Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice.

📌 What You’ll Learn:
✅ How to get featured in major publications and podcasts
✅ The power of guest interviews and expert commentary
✅ Social strategies to position yourself as an industry leader

💡 Whether you're a licensed therapist, private practice owner, or mental health advocate, mastering PR can help you grow your brand and reach more people who need your expertise.

🎯 Why PR Matters for Therapists:

• Builds credibility and trust with potential clients
• Positions you as a thought leader in your niche
• Helps you stand out in a competitive industry
• Attracts media opportunities without expensive ads

🔔 Subscribe for more tips on PR, branding, and business growth for mental health professionals!

#PRForTherapists #TherapistMarketing #MentalHealthPR #GrowYourPractice #TherapistBranding #PsychotherapistMarketing #TherapyBusiness #PrivatePracticeGrowth

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. 

What we chatted about⬇️

- How Charging guests alters the dynamics of a podcast.
- How Building relationships is more valuable than monetary exchanges.
- How not all podcasts that charge guests have a large audience.
- How ROI should be a key consideration when paying for podcast appearances.
- How There are various ways to monetize a podcast beyond charging guests.

Chapters
00:00
The Controversy of Paying for Podcast Appearances
02:53
Understanding the Value of Relationships in Podcasting
05:59
The Impact of Audience Size on Payment Expectations
08:49
Industry Norms and the Justification for Charging Guests
11:40
Monetization Strategies Beyond Charging Guests
15:16
Monetizing Podcasts: Diverse Strategies
16:55
The Evolution of Podcast Advertising
19:19
Authenticity in Influencer Marketing
21:14
Values and Ethics in Content Creation
24:06
Visibility and ROI in Podcast Guesting
27:25
Navigating Charging Guests: A Thoughtful Approach

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!!

In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand.

Here’s what you’ll learn:
🤘 What It Means to "Put Your Brand on the Map": Discover the key components of visibility and PR -- why it’s critical for long-term success.
🤘 Visibility Strategies That Work: Learn the importance of leveraging PR to get your brand noticed by the right audience.
🤘 How to Craft Your Story: Tips on creating a powerful brand message that resonates with media, customers, and collaborators.
🤘 Pitching Like a Pro: Practical advice on pitching to journalists, podcasts, and tv anchors to secure media features and partnerships.
🤘 Tracking Your Impact: Learn how to measure success so you can refine your approach and continue growing.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Lydia and Bridget are back for their first conversation of the year together! If you've been following along with our journey, this is an episode you won’t want to miss.

In this episode, we dive into:

• Bridget’s birth experience in late December
• Navigating maternity leave while co-running a business
• The reality of balancing entrepreneurship and new motherhood
• How Bridget and her husband are adjusting to their new life
• The uncertainty of what’s next—and why that’s okay
• How Lydia is handling Visibility on Purpose while Bridget is away

Tune in for an honest and heartfelt conversation about life, business, and embracing the unknown.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue.

Here’s what you’ll learn:
🤘What They Are: Understand the differences between partnerships, brand deals, and collaborations—and how each can bring unique value to your brand.
🤘Key Benefits: From expanding your reach to boosting trust and generating revenue, we’ll cover why collaborating with the right partners is essential for growth.
🤘Types of Collaborations to Try: Learn about co-branded products, affiliate marketing, social media collabs, podcasts and event partnerships, plus tips on selecting the best fit for your goals.
🤘Finding and Approaching Partners: Practical advice on identifying aligned partners and crafting a compelling pitch.
🤘Best Practices for Success: Tips on setting clear goals, defining roles, maintaining communication, and tracking results to make the most of every collaboration.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media.

When we say “artist,” we don’t mean you need to be skilled in painting, singing, or sculpting. It’s about embracing the inner artist we all have access to—the creativity that drives authenticity and connection.

What we cover in this episode:

• What it was like starting a career in high-end fashion during the pandemic.
• How to actually stand out on social media by thinking outside the box.
• Why staying away from trends might be the key to your success.
• Why social media encourages creativity and how to make it fun again.
• The importance of consistency for growth on social media.
• Why posting regularly is better than perfection—you never know what will take off!
• How to get to know your followers better by using Instagram Stories.

Get ready for a fresh perspective on social media as a full expression of your brand and a tool for connection, rather than just a numbers game.

Connect with Courtney & Doe Studio:
https://www.itsdoestudio.com/
Business IG: @itsdoestudio
Personal IG: @courtneyweimer

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!).

As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that come with hosting your own show. She also explores how guesting can expand your reach and boost credibility without the commitment of managing a podcast.

Whether you’re considering launching your own podcast or becoming a sought-after guest, this episode covers:

• Pros and cons of hosting vs. guesting
• How each can help build your personal brand and visibility
• Key challenges to be aware of
• Tips on how to decide or balance both options

👉 Tune in to learn how to leverage podcasting—either by hosting or guesting—to amplify your message, grow your brand, and reach new audiences.

Don’t forget to like, rate or review the show, and share if you found this helpful!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Emily and I first met through an online community...as one does LOL!

I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word."

In this episode, we talked about..

• How & why she started a digital magazine
• How relationships are the life blood of business
• How she drove traffic to the magazine (you will never guess the most trafficked blog!)
• How consistency wins the game (the magazine has over 1100 articles now!)
• The world of marketing, media and magazines

Em is a Female Founder, Breathwork Teacher and Marketing Strategist who blends strategic consultancy with transformative breathwork to guide high-powered female entrepreneurs in wellness and lifestyle industries toward holistic business growth. With over nine years of experience and a unique approach that integrates mindset, breathwork, and marketing strategies and services, she helps female-founded brands achieve scalable, sustainable success.

Connect with Em:
Momentum Marketing Strategy: https://emnco.podia.com/momentum-offer
- Achieve personal alignment and take action in your marketing by focusing on the strategies that truly move the needle in your business.
https://www.thecwordmag.co.uk/ 
https://www.instagram.com/_emnco/ 
https://emnco.podia.com/ 
https://www.facebook.com/emilylrking/ 
https://www.linkedin.com/in/emily-king-emnco/

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose