A lot of things have changed in Snagit and Camtasia since I was first introduced to it during my youthful days as an instructional designer, and it’s been interesting to watch the products evolve and the features advance over the years. They remain laser focused on improving visual communications and making it easy for users.

And, despite the massive growth and transformation technology has made, tools like these remain a staple on the laptops of instructional designers and business professionals alike.

Check out my conversation with Wendy Hamilton to learn more about what TechSmith is up to and how they’re diligently working to help the world communicate clearly while remaining laser focused on delivering an outstanding customer experience.