Humans love visuals. Why do you think feature-length films, Netflix and Amazon Video are so popular? When storytelling is presented in a visual medium, something changes in the human brain that fires on all cylinders and activates areas deep within our brain that allow us to deeply process information.

Storytelling in sales and marketing is no different.

In our sixth episode, Jeff discusses:

-The power of visual storytelling techniques and their direct connection with influence

-The usage of illustrations, analogies, similes, metaphors, and the visual aid or the prop in storytelling

-A familiar narrative pattern that is used in both past and present stories and how using a story to influence the customer is going to be much more effective when building that relationship and using your influence.

Sound like something you and your team could learn from?

Check out our sixth episode below!

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