Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.

In this episode, we sit down with Allison Pierce, Chief Creative Officer of VML Kansas City, to unpack creativity in branded experiences. From playful real-time activations to purpose-driven documentaries and accessible tourism innovations, Allison shares how her teams find fresh ways to engage audiences beyond traditional ads.

We dive into two standout campaigns and the thinking behind them:

Sound Sites: https://www.vml.com/work/sound-sites

Wendy’s Frosty Fix: https://www.vml.com/work/frosty-fix 

Allison also shares her perspective on balancing brand experience with brand goals, pushing ideas beyond briefs, and why data is her secret weapon to selling creative work. If you want to learn how to make brand storytelling resonate in culture, this is a must-listen.

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

Follow, rate, and share the show to keep learning from today’s top creative minds.