A successful educational recruitment strategy connects potential students with the mission and values of a school. With the onset of the pandemic, strategies shifted. As we enter the beginning of the school year, we're asking Veronica Sanchez and Melissa Acevedo of Cartwright School District what they learned from the recruitment process this year. Listen in for insightful strategies and best practices. 

Time stamps

00:00 Introductions

02:52 Tell us a little bit about your school/district. What makes yours unique?

06:24 Let’s go over the school recruitment process for those who aren’t familiar. Why is it important to recruit? How does your school formulate a recruitment strategy? Is recruitment different for January than recruitment for August?

10:00 How has the pandemic affected school recruitment and enrollment? How has the school district prepared for all the uncertainty parents face due to the pandemic? How has this affected parents and students? How are you addressing their needs?

18:12 What do you think is the most important component of school recruitment?

22:35 How do you incorporate diversity into recruitment?

29:25 Are there any last minute thoughts you would like to share?

Welcome to Voices of Colibri, a digital marketing podcast for social impact. Whether you’re a beginner or an expert in marketing, these insights from The Colibri Collective and integral members of the community will help you make a positive impact. Our CEO and her guests discuss topics ranging from women’s empowerment to entrepreneurship, cultural awareness, social issues, elections and more.

Rainbow-washing. Pinkwashing. Pride-washing. These names all describe a trend of companies exploiting the LGBTQ+ community for ads during Pride month. Listen in as Nate Rhoton, oneᐧnᐧten Executive Director, and Genevieve Leach, Communications Fellow at The Colibri Collective, discuss pinkwashing and more.

Time stamps

00:00 Introduction

04:00 Guests, could you share a little about you and your involvement in the LGBTQ+ community? 

08:55 As a Latina-owned firm, we are aware of cultural appropriation in marketing and see this is also happening with the LGBTQ+ community. Do you feel that you have seen a lot of it for 2021 especially during Pride Month?

17:15 What is pinkwashing? 

27:00 How do you think brands can project a sense of genuine, authentic support of the LGBTQ+ community? Cultural appropriation vs. cultural appreciation.

32:30 What sorts of things would you look for to decide if a brand is supportive of the community?

39:27 A big way to support the community is funding to LGBTQ+ non-profits. There is this big question as to how these non-profits impact the LGBTQ+ community. Can you detail the impact one-n-ten and similar nonprofits have?

Audience Q&A

46:28 How do I make myself more approachable and genuine to people who are LGBTQ+ in the workplace? 

53:00 How should I respond to a heterosexual friend or coworker who feel negatively about a person who identifies as LGBTQ+?

Colibri welcomes the Co-Executive Directors of LUCHA for a discussion about Latino voters. Experts on the ground understand Latinos are a diverse swing demographic for 2022. Listen to learn more.

Time stamps

00:00 Introduction

02:10 Tell us a little bit more about LUCHA and how it got started? Who is LUCHA?

5:05 Both of you have been involved on the ground and you have experience with high level organizing. Could you please expand on how strategies for mobilizing Latino voters have shifted over the years? How do you see it change from 2018 midterms to 2022 midterm elections?

12:35 Why should candidates and organizations pay more attention to Latino voters in 2022?

17:15 What is the current temperature/sentiment with Latino voters?

24:40 How do you hold candidates accountable after they are in office? Like with Sinema, Kelly, Biden?

31:54 What do you think of the debate over English and Spanish language strategy in political/candidate marketing? What is the best strategy?

41:10 Our partnership together has won several awards, I’m honored to say. What do you think has made our work stand out from the crowd? How does LUCHA do things differently?

Audience Q&A

47:34 How do you see intersectionality manifesting when we talk about Latino voters and activists?

52:34 You have such a large organization and it’s been so remarkable. What was one moment that really stuck with you, when you knew you were making change?