Disrupting an industry as long-standing as fine jewelry is a tall order for any company. Vrai & Oro, a 5-year-old, DTC company promising fine jewelry with a side of transparency and sustainability, is attempting to do just that. In the years since it's launch, Vrai & Oro has been on a mission to modernize fine jewelry through product transparency and sustainably growing its diamonds. The goal, Stofenmacher said, is to de-stigmatize the process of purchasing diamonds and to empower more people to be a part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Stofenmacher to discuss how Vrai & Oro makes the complex subject of diamonds easy for customers to understand, how the company has reimagined manufacturing systems and how Stofenmacher balances data and intuition when making business decisions.