The Panel

"Waiting for the Dam to Break" - Jordan Gal's bet on voice AI

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Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."


Timestamps:

  • (00:00) - Intro
  • (03:42) - Using what I want to listen to to guide what I create
  • (12:10) - The advantage of finding your audience
  • (16:26) - What kinds of experiments have you run lately?
  • (23:28) - What is the marketing strategy for Rosie?
  • (33:10) - Struggling with content creation
  • (47:28) - It can be dangerous when your audience is also your customers
  • (54:02) - Content is not the end goal
  • (01:05:19) - Building a business on tradespeople

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    • Links mentioned in this episode

    • Rosie - AI Call Answering Service
    • Jordan Gal - Portland, Oregon, rallyon.com | about.me
    • Post Purchase Offers
    • Brian Casel
    • Bootstrapped Web
    • Wireframing Tools
    • Instrumental Products - Brian's company
    • Clarity Flow - Brian's SaaS product
    • Transistor.fm - Justin's company
    ...more
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    The PanelBy Justin Jackson & Brian Casel
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