For years, Rob had a pretty good system.

When a new technology showed up, he didn't immediately declare it the next big thing. He wanted to understand why it mattered first. Sometimes that meant jumping in early, like he did with Power BI. Other times, it meant waiting until the signal was stronger than the hype.

AI was different.

It was the first technology that made Rob question whether his usual approach was enough.

That's where Fair Game begins.

In this special episode, Rob shares the foreword from the audiobook, along with his introduction to Eddie, the AI collaborator that helped shape the book from first draft to finished manuscript. More importantly, he tells the story behind the story. How someone who never considered himself an AI evangelist ended up writing a book about it, why fear became an unexpectedly good teacher, and why he came away convinced that AI success has far less to do with the models themselves than most people think.

If you've been hearing Rob talk about Fair Game over the past several months, this is your first chance to hear how it all comes together. It's not Chapter One. It's the reason there had to be a Chapter One.

Also in this episode:

Fair Game Preorders