The 3PM hour is all about “Pain at the Pump,” with a special edition of Wiscosin's Afternoon News, starting with Adam Roberts setting the stage on rising gas prices as Americans are expected to spend $2 billion more this Memorial Day. We dive into the trucking industry, where diesel costs are squeezing fleets and driving up consumer prices, then look at the impact on local businesses like landscaping companies facing shrinking margins. We wrap with oil and gas expert John Calce, connecting global tensions in Iran and the Strait of Hormuz to the rising prices hitting drivers here at home.