Tanishq on Tuesday pulled down its advertisement promoting a jewellery line called Ekatvam (unity) — which showed a baby shower organised for the Hindu bride by her Muslim in-laws — after people took to Twitter to accuse it of promoting ‘love jihad’ and being ‘anti-Hindu’. This came even though The Advertising Standards Council of India (ASCI) said there was nothing in the advertisement that was indecent or vulgar or repulsive, to cause grave and widespread offence.

Was this a wise move?

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