We Are Parable started out as an intention to screen their favorite film in their local cinema. Seven years later, the husband and wife tandem created an avenue of cinematic events focused on creating unique film viewing experiences for Black audiences in the UK.

In today’s episode, Rebecca, Russ, and Shawn talk to Anthony Andrews, the Co-Founder of We Are Parable. They uncover how the company started out, award-winning director Spike Lee’s involvement with them forming key relationships within the industry, attracting vulnerable and targeted audiences to visit cinemas again, and a little bit on Disney’s update of new movie releases. 

Listen to how independent cinemas are performing in the UK!

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What to Listen For

• [00:00:50] Take part in the Boxoffice Podcast survey.
• [00:01:22] Fourth weekend of Tenet's release.
• [00:03:20] List of the latest movie release dates. 
• [00:04:29] Reaching $100 million for the next four to six weeks domestically may not happen.
• [00:06:38] From no new release to multiple product releases into the Thanksgiving weekend. 
• [00:08:54] How Death of the Nile will perform?
• [00:10:12] Disney's strategy this year.
• [00:12:22] Soul didn't get pushed to Disney Plus.
• [00:14:00] Reception of the BTS (South Korean boyband) movie 
• [00:15:04] There are a couple of big film anniversaries this year.
• [00:16:23] Get to know We Are Parable.
• [00:18:26] What We Are Parable does to sell screenings as events?
• [00:22:02] Do the same audiences return to every event?
• [00:23:36] What convinced you to create events around black cinema as a viable business?
• [00:27:33] The next event with Spike Lee was held in a 400-seat cinema planned within 3 days. 
• [00:30:00] We Are Parable has formed key relationships after the Spike Lee event.  
• [00:34:20] Distributors are reaching out to organizations to reach particular target audiences. 
• [00:36:06] How distributors will attract specific and vulnerable audiences to come watch in cinemas again.
• [00:40:25] How did the We Are Parable first in-person screening after shutdown go?
• [00:44:32] We try to communicate and alleviate some concerns of the audience.
• [00:47:32] Take a look at the Boxoffice Podcast survey!