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- 46. A podcast with a $80,000 return on investment with Dr Jesse GreenDr Jesse Green is a dentist, entrepreneur, coach and thought leader who specialises in working with established high-performing dentists and industry young guns hungry for success. In an increasingly over-competitive market, he has made an art of helping his elite clients play bigger, better and smarter. In his entrepreneurial journey, he learned how to effectively mix business with pleasure. Podcasting as his guilty pleasure, he shares his tips on investing business through podcasting with an $80,000 return on investment.He is the founder of Practice Max, a 7-step high-performance business mastermind that offers the latest in entrepreneurial thinking tools and cutting-edge ideas from the dental and non-dental worlds.He is renowned for creating tailored dental practice management solutions that deliver financial results, top-performing teams and smart systems to free up profits and time for practice owners. Jesse’s ultimate vision: to create a leading entrepreneurial community of dentists in Australia.Drawing on nearly two decades of experience, Jesse is the undisputed authority on practice management for highly motivated and enterprising dentists – a combination he describes as ‘dentalpreneur’. He is the author of the Amazon number one best seller, RETENTION! How to Plug the #1 Profit Leak in Your Dental Practice.In this episode we talk about:* Overview on Jesse’s career* How dentistry is changing massively?* Learn the consequences of being a dentist* Know the skill sets that help people to succeed* The rewards of writing a book and how it’s served him well* How easy it is to start a podcast?* Investing on podcast with a $80,000 return on investment* How podcasting changes his life?* Investing through your business with podcasting* Mixing business with pleasure* Business coaching tips for dentists to improve their bottom line* The impact of the Savvy Dentist podcast show* All about his book: “Retention! How to plug the #1 profit leak in your dental practice”* How he’s making money out of his podcast show?* Why he recommends that people should try starting a podcast?* The technicalities involve through investing your business podcast* Top investing advice to become a better entrepreneurWhen someone is considering a podcast as a medium, how do they know if it’s for them?“I’ve always been really conscious of the power of podcast. I think at the time, it was just another thing I needed to do. I think the main thing for me was just fitting it into the day and finding the time to record the episodes and have them edited to get the resources together.”How complicated is it to do a podcast?“For me, the technical stuff was a bit of a challenge, but we should not be afraid of technology. For some reason, I just lost a paradigm around the recording that I struggled with. It did impact on the early episodes, but we overcame it. It’s a learning process. My philosophy around has been just trying to get better. Every episode, I’m just trying to get better than the last. I put useful contents that people enjoy. Hopefully they’ll forgive some of my shortcomings in the technical level.”What are the most important things to consider when investing through your business podcast?* The first one is having a really interesting conversation with really interesting people.* For me, the worth it questions extends beyond the commercial return.45 min
- 45. How do I make money from my podcast with Ed DaleEd Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed’s been fortunate enough to experience the “Million Dollar” product launch using the exact same strategies he taught in his programmes.In this episode we talk about:* How Ed Dale spends and manages his time as an entrepreneur* The right time to put a team in place* Being entrepreneurial in nature: Make money online* The traditional Project Manager role* The importance of hiring a scrum master, especially when starting a business* The digital cloud service that automates live streams like YouTube, podcast shows and other media platforms* The difference between attention and engagement* What Ed Dale is passionate about when delivering value to clients* Providing pain relievers to your audience* The importance of building tribes and engagement* Showing people how to move from where they are to where they want to be* Providing value by definition* Jobs that need to be done* The disruption theory* The true engagement in helping people get their jobs done* How Dale is doing his best to help people address their pains, gains and jobs* How he’s saving people’s time by helping them figure out their pains and solutions* Why he thinks podcasting is so hot all of a sudden?* Make Money Online Quicker Than You Probably Think!* Dale’s perspective on why podcasting is the ultimate medium* The importance in understanding a podcast to make money online and direct marketing* Building an email list of podcast listeners* How to make money online and build tribes out of podcasting* Make Money Online with integrity* Ed Dale’s key note title in speaking at We are Podcast 2016* Why and how he created “The Challenge” which helps people to start and build an online business for free* What excites him and really gets him going* Making a living from something you’re passionate aboutWhen someone is considering a podcast as a medium, how do they know if it’s for them?“There are some people that aren’t naturally inclined, they’re not happy having conversations. However, most people who are entrepreneurial in nature tend to be quite comfortable having discussions. Because, at the end of the day, two mates having a talk is what this is all about. We haven’t sat down and intimately planned what we are going to say, but hopefully people got some really good value out of it. To me, that’s the most important thing.“To anybody listening right now, we cannot have a more ultimate type of conversation, and there’s no better form of marketing and getting to know somebody than having a conversation with them. And a podcast allows you to do that. In this day and age, it’s so much easier to do and it’s improving all the time.”What are the most important things to consider to make money online through podcasting?* The way you deliver value to your audience. You are providing pain relievers to your audience. They have problems, challenges… they have complaints. So, in your podcast, if you can be a great provider of pain relievers to those problems, you’re getting engagement. You’re going to build your tribe.* If you can show people how to move from where they are to where they want to be in your podcast, then you’re getting engagement. You’re providing value by definition.51 min
- 45. How do I make money with my podcast with Ed Dale
Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started online and build their successful digital businesses. Over the past 10 years they’ve helped over 300,000 people worldwide get started online through The Challenge program. Over the past years, He's been fortunate to experience “Million Dollar” product launch days using the exact same strategies He teach in their programs.
51 min - 44. How to target an audience on LinkedIn with Adam HoulahanAdam Houlahan is an International Keynote Speaker specialising in Social Media marketing for business. CEO of the highly successful boutique agency, Web Traffic That Works. He is considered to be one of Australia’s leading experts in harnessing the power of Linkedin for business.Adam is also a featured columnist for MOB Magazine. An Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact!Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com he is well on track to positively impact the lives of more than 1 million people in need.In this episode we talk about:* Adam Houlahan’s marketing course on LinkedIn* The three basic things to learn LinkedIn platform.* Importance of optimising your Linkedin profile* The specific design of marketing strategy* The power of LinkedIn marketing to connect with someone.* The importance of the Profile Optimisation* How to track and measure the engagement of your LinkedIn profile* The importance of utilising search on LinkedIn* Outlining your LinkedIn summary* The call to action* How to get people to listen to your podcast* How to use LinkedIn to find targeted people on your podcast* Linking through a sign up process to your podcast* Moving people off your social profile* Providing LinkedIn free courses* The traction marketing model and how it actually works* The power of reciprocity* The blogging platform which also gets a lot of viewsWhat are the most important things to consider to leverage LinkedIn Marketing ?* You can really drawdown on who you’re trying to connect with. If you’re trying to implement traction marketing process, you can connect with these people. Have a conversation with them and have them interviewed. That’s one example of how you can really drawdown with LinkedIn to connect with people you want to interview.* What about if you wanted to just get people to subscribe to your podcast? It’s basically the same thing but you would change the summary to be attractive. By doing that, you’ll then also change the links. So, you’re linking through to the sign up process on your podcast. As you do more episodes, you add more links and more credibility. People are then able to see what your podcast episode is about. They can easily get linked through, sign up and watch one of the courses. Then you’ve got them on your list. That’s the key point as you need to move people off your social profile.* If you’re really serious about using LinkedIn as a real tool, you do need to operate. Using the business plus is the lowest level of the paid version you can get. It’s not overly expensive. It allows you to view more profiles.ResourcesWebsite: https://www.adamhoulahan.comFacebook: https://www.facebook.com/adam.houlahan1Twitter: https://twitter.com/AdamHoulahanGoogle Plus: https://plus.google.com/u/0/+AdamHoulahanLinkedin: https://au.linkedin.com/in/adamhoulahan0 min
- 44. How to target an audience on LinkedIn with Adam Houlahan
Adam Houlahan is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He is considered to be one of Australia’s leading experts in harnessing the power of Linkedin for business.
Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.
Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact!
Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com he is well on track to positively impact the lives of more than 1 million people in need.
30 min - 43. Should I join a networking podcast with Katie WyattKatie Wyatt is a wellness entrepreneur, startup stylist and biz whisperer. Katie can bring the style to your startup, and structure to your creative storm. She loves to help people with their businesses. She also shares her path into entrepreneurship, networking podcast tips, and female leadership model.Katie grew up in the corporate world where she learned the ninja arts of business development, relationship management, business strategy, project management and commercial success. But it had little soul and appeal for her. After getting cancer twice in 10 years she realised that the only person who could change her life and give her the meaning she yearned for was herself. So, she reinvented her career. And now she uses those skills for social good, spending her days nurturing dozens of startup social businesses who are getting ready to launch their idea onto the world.Her philosophy on business is practical and holistic. There’s no replacement for getting the work done, but there’s a way to approach the work – mindfully, deliberately – that will ensure you work with clarity, focus, direction and, most of all, results.As a coach, she work intensively with a small number of clients to tailor a coaching and holistic business plan that will get people creating healthy business.In this episode we talk about:* The “Wellness Entrepreneur Podcast” and how long it’s been going* What made Katie create a podcast show* How she started podcasting before she started her business* How she discovered that podcasting is great for her business* The importance of consistency in business and podcasting* Katie’s definition of success when it comes to her podcast* How she is demonstrating her authority as a leader* The different things that helped her market herself and her business, such as creating free content blogs, growing her email lists and Facebook groups* The relationship that you can develop with somebody on a podcast* How podcasting brought Katie’s business to more high value leads and better quality clients* Katie’s obstacles that have prevented her from starting a podcast* Instant gratification* The importance of engagement when reaching out* The specific feature of podcasting that she loves the most* How she loves spending 30 minutes to an hour listening to podcast shows* How she has been part of two podcast networks, but has now decided to stand alone* Katie’s view on why podcasting is hot all of a sudden* The positive impact result of what podcasting can do for business* How podcasting has been used as a marathon strategy of growing a business and bringing in clients* Why it’s important to enjoy consuming a podcast and understanding the psyche that consumes those things to identify whether it’s a good medium for you* The importance in making decisions on what to do and not to do in terms of business* Katie’s perspective on why the process involved in creating a show is less complicated* Getting help through outsourcing work* The call to action with a marketing strategy* What can people expect from Katie at the “We Are Podcast conference 2016”* How to use a Facebook group to grow your podcasting audience and communityWhat are the most important things to consider in networking podcast?When someone is considering a podcast as a medium, how do they know if it’s for them?“I think that you have to enjoy consuming them. I love it and it makes sense to me when I’ve met people who want to start a podcast and have never listened to one before. I just think that if you don’t understand the psyche that consumes those things, how are you going to build something or create something for them? So, I do think that’s the first clue if someone’s wondering if it’s for them.0 min
- 43. Should I join a podcast network with Katie Wyatt
Katie Wyatt is a wellness entrepreneur, startup stylist & biz whisperer. Katie can bring the style to your startup and structure to your creative storm. She loves to help people with their business baby.
Katie grew up in the corporate world where she learned the ninja arts of business development, relationship management, business strategy, project management and commercial success. But it had little soul and appeal for her. And after getting cancer twice in 10 years she realised that the only person who could change her life and give her the meaning she yearned for was herself. So she have reinvented her career and now she use those skills for social good, spending her days nurturing dozens of startup social businesses get ready to launch their idea onto the world. Her philosophy on business is practical and holistic. There’s no replacement for getting the work done, but there’s a way to approach the work – mindfully, deliberately – that will ensure you work with clarity, focus, direction and, most of all, results. As a coach, she work intensively with a small number of clients to tailor a coaching and holistic business plan that will get people creating healthy business.
39 min - 42. I am scared to start a podcast with Drew KruckDrew is the founder of Gold Coast vs Drew Kruck podcast. He has worked in and out of Titan Sheds for the last 25 years, and recently created Titan Lite Shed Parts within the Titan Group of Companies – a large success for Titan’s 100,000 strong customer base.Drew realised that he knew a lot of people and felt that he could talk to anyone about anything. So, he started a podcast show and advertised it all over the world: Gold Coast vs Drew Kruck. “Everyone good, who were once bad, tell a great story”In this episode we talk about:* What made Drew decide to start his own podcast show* How he tried different things to stand alone, in spite of his father’s multi-million dollar business* His podcasting show’s success right now* How he secretly made a start without being sure what podcasting might bring* How his show grew connections with good people and created great stories in just a couple of months* Drew’s experienced in Japan and his four podcast episodes* What led him to interview Steve Dart and Adam Houlahan* What he gained personally from doing a podcast* Doing business in podcasting* How Drew wanted to hear different kinds of stories from his guests beside from just talking about business* How his podcast shows have made him number 1 in the land of keyword searching* How he spent money on his show and advertised it worldwide* How he got his father on tape* The importance of getting every story on tape in today’s digital era* How he built a huge network out of podcastingWhen someone is considering a podcast as a medium, how do they know if it’s for them?“If you haven’t done your own show, just do it. It’s endlessly fulfilling to do something on everything and anything. I got a huge network and it came out of nowhere.”What are the most important things to consider?* You need to get on tape. It does cost money and it’s not free, but you get massive boost out of it.Where to find Drew KruckResourcesWebsite: http://goldcoastvsdrewkruck.comFacebook: https://www.facebook.com/GoldcoastvsdrewkruckpodcastTwitter: https://twitter.com/drewkruckGoogle Plus: https://plus.google.com/+DrewKruckLinkedIn: https://au.linkedin.com/in/drew-kruck-871bb7560 min
- 42. I am scared to start a podcast with Drew Kruck
Drew worked in and out of Titan Sheds for the last 25 years and recently created Titan Lite Shed Parts within the Titan Group Of Companies which is a large success for Titan’s 100,000 strong customer base.
Drew realised he knew alot of people and felt like he could talk to anyone about anything. So he started a podcast show and advertised it all over the world; Gold Coast vs Drew Kruck. “Everyone Good, who were once bad, tell a great story”
20 min - 41. When Should I Start A Podcast and how to make it work with Sean D’SouzaSean D’Souza is the author of the Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur. Sean says that the first step in creating the way you want to structure a podcast show is to make a list of the things you like and don’t like the type of show you want to create.He has a degree in accountancy and started working with one of the best advertising agencies in the world, which guided him into the world of copywriting, writing TV commercials, graphic design, cartoons and web design.He is now the owner of PsychoTactics, where he writes about marketing strategies, offers business and marketing strategy workshops, as well as personally advising at 5000BC, his highly sought after membership community.In his spare time, he is the host of The Three Month Vacation podcast.In this episode we talk about:* How Sean manages and balances his life, family, and his online business* Taking three months off every year to allow him to travel, learn and relax* The three facets of marketing* The need to get consumption* How he teaches all different skills, from copywriting to being a cartoonist* The difference between a teacher and a preacher* How Psychotactic is giving the right information but also the right skills* The reason for diversity* The fundamental flow in the thought process* The essential reason why we need to do so many things in life as well as learning different skills and talents* The importance of workshops when learning* How Sean is applying a structure by taking a few important notes and snippets, especially going into events* What podcasting has done for Sean’s business since it started* How he got into podcasts and decided to create his own* The difference between audio, video and print* The authenticity of audio* What makes podcasting different from other mediums in terms of authenticity* The importance of storytelling in engaging the listener from start to finish* Telling stories that are interesting for everybody.* The effectiveness of the three parts of storytelling* Facts, analogy and the personal story* Finding an interesting fact and making the story roll out well* How Sean makes money out of podcasting* The different ways of generating revenue* Making money out of your goals* The importance of doing something you enjoy* The advantages of spending time creating a great product* The importance of efficiency for everythingWhen someone is considering a podcast as a medium, how do I know if it’s for me?“If I’m going to do a podcast, I’m going to do it completely differently. I’m going to do it my way. So, I’m going to do like a thousand podcasts. That was the goal. Because when you say ‘I have to do a thousand podcasts’ then you’re saying ‘I’ve got to enjoy this for a very long time.’ You better be enjoying yourself.“You can’t know if it’s good for your business. You just have to know that it’s good for you. I mean, if you’re not going to enjoy doing it forget it, don’t even start it. Because, as I said, if you’re not going to be willing to do the podcast for the next 20 years then you’re just wasting your time.”What are the most important things to consider to start a podcast?* There are components. You have to know things like where the suspense is, where are the white spaces, where is the bounce, what contrast are we creating. So, when you listen to something like iTunes for instance, some of the top story driven podcasts,0 min
About We Are Podcast
From the publisher's feed
Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.
Here's what you can expect from listening to this podcast every week:
- Discover the latest industry trends and predictions for podcasting and how to stay ahead of the curve
- Learn from the best practices and strategies that have worked for other successful business owner podcasters and how to apply them to your own podcast
- Get tips and strategies for solving common problems and challenges faced by business owner podcasters
- Learn about the latest innovations and technologies that are shaping the podcasting industry and how you can leverage them to stay competitive
- Get inspiration and learn from the personal stories and journeys of other business owner podcasters
- Get actionable tips and insights on how to optimize your audio quality, increase your audience engagement, and monetize your podcast
- Get access to exclusive interviews and insights from industry experts and thought leaders in the podcasting industry
My goal is to provide you with valuable insights and actionable tips that you can implement in your own podcasting journey. I'll be with you every step of the way to help you create a podcast that stands out in a crowded market. Join the We Are Podcast community and let's elevate your podcasting game together.