We Are Podcast

We Are Podcast

By Ronsley Seriojo VazBusinessMarketing
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We Are Podcast episodes

  • 41. When Should I Start A Podcast and how to make it work with Sean D'Souza

    Sean D'Souza is the author of the Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur.

    He has a degree in accountancy and started working with one of the best advertising agencies in the world, which guided him into the world of copywriting, writing TV commercials, graphic design, cartoons and web design.

    He is now the owner of PsychoTactics, where he writes about marketing strategies, offers business and marketing strategy workshops, as well as personally advising at 5000BC, his highly sought after membership community.

    In his spare time, he is the host of The Three Month Vacation podcast.

    1 hr 1 min
  • 40. The quick wins a podcast can bring your business with Petra Jones
    Petra Jones is a podcaster, mumpreneur supporter and clothing designer. Her experience includes owning and designing her children’s clothing label and running a business for almost six years. Petra recently found her authentic voice when she launched her podcast, The Mumpreneur Show. She pushed herself to overcome her fear of being visible. This experience allowed her to step into the spotlight with confidence. Petra now helps women to find their right media connection in today’s chaotic, fast-moving and often confusing business world. She guides her clients to step into their spotlight with a brave heart.
    In this podcast episode we talk about:

    * Petra Jones’ Mumpreneur podcast and how she created her podcast
    * Being a creative introvert
    * How she is very creative and has always been interested in fashion
    * Petra’s fashion clothing label for children
    * The challenges and mistakes she has encountered along the way throughout her journey in business
    * How she wanted to be smarter and started to look for answers by educating herself
    * Craving change and personal challenges
    * The reason that Petra decided to start a podcast and create the Mumpreneur show which talks about mums’ business journeys, the challenges and problems, successes and the lessons learned along the way
    * The benefits of the Mumpreneur show for its listeners in terms of working smarter, not harder, and being motivated to keep going
    * Why she thinks that podcasting has a great flexibility and is a perfect platform for her business
    * How she spent months preparing, interviewing, editing and fixing technical issues as well as overcoming the fear of becoming visible in order to launch the Mumpreneur show
    * The success she didn’t expect after the launching of the Mumpreneur podcast
    * Being a number one show in the kids and family category so many times and in different countries, including Spain
    * What she loves about podcasting
    * The awesome relationships Petra has encountered with women over the years with over 60 interviews
    * The Awesome Mum award she received as a finalist in the Digital Innovation category
    * How she started with zero followers but has now engaging audiences and a growing community
    * The cool opportunities of podcasting
    * How podcasting has helped her grow as a person and experience new things
    * Five top tips that contributed to Petra’s overall success in podcasting so far

    When someone is considering a podcast as a medium, how do I know if it’s for me?
    “Right at the start I was wondering whether podcasting was the right media for me and I have to say it seems to have this great flexibility. I knew that my audience was going to be mums like myself… constantly on the go. So, I knew that the podcasting platform was going to be perfect as they could listen to the podcast while driving and picking up the kids from school, while they cook dinners; they can go for a walk with a dog and exercise. And I did all that.”
    What are the most important things to consider?

    * One thing I became really good at was the fact that I always made sure at the end of each episode to let my listeners know to come and engage with me and connect with me on other platforms. I always mention my twitter handle. I always mention email as well.
    * Know your audience and know their problems. You might have to go and do a bit of homework and research.
    * Have a process and structure for your podcast. I invested quite a bit of time at the start really looking for my winning formula.
    0 min
  • 40. The quick wins a podcast can bring your business with Petra Jones

    Petra Jones is a podcaster, mumpreneur supporter and clothing designer. Her experience includes owning and designing her children's clothing label and running a business for almost six years. Petra recently found her authentic voice when she launched her podcast, The Mumpreneur Show. She pushed herself to overcome her fear of being visible. This experience allowed her to step into the spotlight with confidence. Petra now helps women to find their right media connection in today’s chaotic, fast-moving and often confusing business world. She guides her clients to step into their spotlight with a brave heart.

    17 min
  • 39. How to create a podcast that converts listeners to clients with Michelle Falzon
    Michelle Falzon is the co-host of Content Sells podcast for a fortnightly dose of practical, educational advice on how you can attract, convert and keep your ideal clients using smart content marketing… and all without being too salesy or burning yourself out. It’s a podcast that cuts to the chase when it comes to creating content that sells. She has more than 25 years’ experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, and marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, eBooks, quizzes, online course creation and more).
    Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders, and she has developed a unique combination of skills and experience to help you leverage your content, communicate your message and reach your market.
    In this episode we talk about:

    * What made Michelle Falzon start a podcast
    * Michelle’s long history in direct marketing and content marketing
    * How she really believes that content sells, creates great value and can strategically create clients
    * The importance of taking the time to be systematic in having a marketing strategic system approach in order to get more leads
    * The reinvention of direct marketing
    * The opt-in email list all the way through to a sale
    * Starting a business through cost effective platforms
    * The online entrepreneurship today
    * Reframing the sales conversation
    * How Michelle is passionate in helping people
    * The great thing about current marketing systems
    * How Michelle is working to help people with quality and as much value as she can
    * How podcasting can help as a marketing platform
    * The buyer journey stages
    * The awareness phase
    * The consideration phase
    * The conversion stage
    * Loyalty and nurturing of customers by giving them a great experience so that they come back and buy again
    * Having the time to expand upon ideas and give people the value that they are really looking for
    * The importance of having a podcast and being seen as the top leader in order to add value and loyalty, even after the sale
    * The ideal client avatar
    * Understanding the big fears of customers
    * The importance of being specific in terms of what you’re selling
    * Thinking about a product or service that has underlying benefits that could provide to your ideal customers
    * How Michelle loves the podcasting medium

    How complicated is it to create a podcast?
    “I think you can make it as complicated or as simple as you like. For me, I find that it’s kind of paved this road ahead of me. It’s all about the technology that we have right now; I’ve got this fantastic microphone and it’s not expensive. I just plug in the USB to my laptop and all I need really is an internet connection with the Skype connection, some basic recording software and I’m on the way. So, I think you can make it complicated but I think there are a couple of really simple things you can do just to streamline the process.”
    What are the most important things to consider?

    * Having a podcast that somebody can stumble on or a platform like iTunes is awesome. That can come into somebody’s field of awareness.
    * The consideration phase. You’ve got the time depending how long your podcast is. You’ve got the time to really expand your idea, to give them value and that’s what people are looking for. So, a podcast gives you that platform to really help people consider you as a viable alternative.
    * Once you’ve got a community or customers, having a podcast and being seen as the top leader,
    0 min
  • 39. How to create a podcast that converts listeners to clients with Michelle Falzon

    Michelle has more than 25 years experience in marketing and communications – from her early days in TV, radio and press (documentary films, TV & radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, ebooks, quizzes, online course creation and more).

    Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders and she has developed a unique combination of skills and experience to help you leverage your content, communicate your message and reach your market.

    49 min
  • 38. The way podcast fans engage with your message is key with Blair Hughes

    Blair Hughes is a creative and ambitious fan engagement, communications and event management professional with many years of experience visualising, developing and facilitating major events, fan engagement and communications projects with a high success rate of delivering exceptional outcomes for clients in both local and international markets across the music, education and sports industries. He's a leader, networker and life long learner skilled in digital media, marketing and public relations with exceptional interpersonal skills and a proactive and passionate approach to executing outstanding results.

    Blair currently manage the operations for audioBoom in Australia and New Zealand and have created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, AFL, A-League, Hockey Australia, NZ Cricket BLACKCAPS, Hockey Australia, NZ Hockey BLACKSTICKS and many more.

    46 min
  • 38. The way podcast fans engage with your message is key with Blair Hughes
    Australian Blair Hughes has performed several aspects of the fan experience model, both in sports and in music. Blair Hughes is a creative and ambitious fan engagement podcast, communications and event management. He has many years of experience visualizing, developing and facilitating major events, and communications projects.
    He has high success rate of delivering exceptional outcomes for clients in both local and international markets across the music, education and sports industries. He’s a leader, podcast networker and life-long learner skilled in digital media, marketing and public relations.
    Blair currently manages the operations for audio Boom podcasts in Australia and New Zealand. He has created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, and many more.
    In this episode we talk about:

    * Blair Hughes’ background as a teacher and his current career as head of operations at audio Boom
    * His interest in trying to understand fan psychology and coming up with ways to engage and inspire his students when he was a teacher
    * Audio Boom and the power of fan engagement
    * The history of podcasting
    * How everyone wants to get involved in podcasting
    * How podcasting has been doing amazing things for a long time now
    * How podcasting is becoming viral and can influence anyone to start their own podcast
    * The easy access of listening to podcasts through the power of mobile phones and high-speed Wi-Fi
    * The power of the audio platform and why audio Boom are passionate about it
    * The audio-on-demand app which anyone can use to record, upload, share and monetise their audio, and can use as a personalised radio station
    * Fan engagement
    * How Blair has worked in lots of teams from sporting to music environments, trying to find ways to make fans buy everything he has
    * The importance of sound quality and technology when having a podcast
    * Listening skills, being enthusiastic, telling stories and being interactive at the same time as doing fan engagement
    * The idea of access for someone considering doing a podcast
    * The importance of the two-way conversation
    * The idea of trying to find ways of bringing added value  to your listeners and looking after your fans, followers and members by listening to them
    * How fan engagement worked in the sports and music industries
    * The benefits of fan engagement ideas
    * How fan engagement is cost effective and spectacular regarding the extra little things
    * Emotional loyalty and the deeper connection with fans
    * Audio Boom’s podcast and how to embed and share it
    * How the audio Boom platform finds ways to help visually impaired customers so that they can listen to the contents
    * The importance of fan engagement for a podcast show
    * How fan engagement really helps audio Boom’s customers in terms of growing their businesses
    * How they encourage everyone to start a podcast, record, share and monetise using their app

    When someone is considering a podcast as a medium, how do they know if it’s for them?
    “It’s about access. So, if you think of starting a podcast you have to think about ways that you can tap into your fans. Try to make them engage more and more with what you’re doing with your podcast. It’s got to be creative and innovative. You’ve got to be listening, it’s got to be enthusiastic, telling stories and interactive at the same time.
    So, it’s finding these ways that you can really tap into what your fans want from your podcast show. If you’re thinking of starting a podcast ask yourself; “What it’s going to be about so that I can find ...
    46 min
  • 37. Create a podcast and a tribe of millionaires with Jaime Masters

    Jaime Master (Tardy) is a business coach, podcaster of Eventual Millionaire, and mentor. She interviews business owners with one million dollar net worths or higher, every single week, to learn about their action tips, advice, and stories to help you build your income to seven figures. She has interviewed best-selling authors like Guy Kawasaki, Tim Ferriss, Seth Godin, Andrew Warner, Pat Flynn, and more.

    57 min
  • 37. Create a podcast and a tribe of millionaires with Jaime Masters
    Jaime Masters (Tardy) is a business coach, podcaster of Eventual Millionaire and mentor. She interviews business owners with one million dollar net worths or higher every single week to learn about their action tips, advice, and stories to help you build your income to seven figures. She has interviewed best-selling authors like Guy Kawasaki, Tim Ferriss, Seth Godin, Andrew Warner, Pat Flynn and more.
    In this episode we talk about:

    * How Jaime Masters started the Eventual Millionaire Podcast
    * How she came up with the idea to interview millionaires
    * The idea of mastermind and how long it’s been going
    * What makes the whole core of the mastermind groups keep going strong
    * The importance of self-attachment as an entrepreneur
    * Her keynote plan to speak at We are Podcast 2016
    * Figuring out where podcasting is going in the long-term future, not just a couple of years from now
    * Jaime’s interest in the future of podcasting
    * Predicting the future, moving forward and imagining what things will look like 50 years from now
    * How she likes podcasters to think and predict what the future really holds
    * How she tries to get more data, research more and is a little bit like a reporter
    * What Jaime Masters thinks about podcasting and why it is so hot all of a sudden
    * Podcasting as an amazing marketing tactic
    * How she ended up helping millionaires
    * The importance of making sure you’re seeing a lot of results from your podcast
    * Creating and starting a podcast
    * The difficulty of finding your listeners and how to connect with them
    * Having a business and engaging better through podcasting
    * The active actions versus the passive actions
    * Getting out of your comfort zone
    * The stuff that moves forward, whatever your goals are
    * The webinar: How to hit 10,000 dollars a month
    * How she really wanted to learn online marketing and started her blog, Eventual Millionaire
    * The definition of Eventual Millionaire
    * How she wished for the people she met at events to change their lives or at least glean something valuable from her

    When someone is considering a podcast as a medium, how do they know if it’s for them?
    “A lot of the people that I’m working with already have businesses which are awesome. If they have a business, a lot of the time doing a podcast will just help them with engagement. I remember chatting to Pat Flynn when he started his business he felt like his audience knew him better. The engagement is so much better. Of course, you feel really connected. You feel like you know them. So, if you already have a business and you just really want to connect a lot better, then definitely go ahead.”
    How complicated is it to create a podcast?
    “I really feel like if your audience is listening to audio content, it makes perfect sense. But it doesn’t necessarily make a lot of sense for a lot of people. So there’s a lot of buzz around it and I have a bunch of friends that have top podcasts that make a ridiculous amount of money. I know a lot of people that have a couple hundred downloads a month and they’re like ‘Well this is a lot of work, I’m not seeing a lot of return.’ It’s a lot of work and you really have to seek consistency. There’re so many people that have stopped. I think it’s either way, even if you want to start one and stop it, I think it’s amazing for you to just get better.”
    What are the most important things to consider?

    * “Looking back I was so nervous and now I’ve done it so many times. Even if you have a podcast simply for getting better at speaking and more comfortable and less nervous, it’s totally worth it. Even if it’s just for that. But it can take a long time. So you really want to make sure that you’re seeing the results and the fruits of your labor...
    57 min
  • 36. How to use Facebook marketing to leverage your podcast content with Phil McGregor

    As an ex-Intelligence Officer, Phil uses the same intelligence principles to catch customers as he once did to catch criminals. He has a strong reputation for being Australia’s leading expert on Facebook Marketing. He has presented to thousands of business owners and marketers both nationally and internationally on the power of Facebook marketing.
    Phil McGregor is the founder of Ads Academy and AdChief, a father, husband, adventurer, international speaker, presenter and pioneer.
    Phil is passionate about sharing his first-hand knowledge of how to harness the true potential of Facebook Advertising.  He shares the information via live-on-stage events, masterclasses and workshops. He does not just talk the talk, he walks the walk – daily. He actively works Facebook Ad campaigns every day. His clients constantly generate three to ten times return on investment.

    In this episode we talk about:

    * The importance of storytelling.
    * How to start a podcast and how to make it successful?
    * The monetisation based on the number of listeners.
    * Phil McGregor’s past background as a police officer.
    * His past experience in analysing drug dealers’ telephone bills.
    * How he ended up starting his business saving clients money on their phone bills?
    * The importance of targeting the right people.
    * The importance and influence of having a Facebook page.
    * The effect of using social media, particularly on the cost of doing business.
    * Achieving goals through creating good content.
    * Getting to your dream place as fast as humanly impossible.
    * Podcasting as a way of attracting people to your business and engaging with them.
    * Getting out there through advertisement.
    * Finding the right people to do your podcast.
    * Finding influences through LinkedIn.
    * Targeting the website visitors to increase conversions.
    * It is not really a numbers game. It is about engagement and community.
    * The lookalike audiences.
    * How is Facebook Marketing insanely amazing?
    * Website tracking topic.
    * The cookie and true identity.
    * How can Facebook Pixel send people to your podcast and deliver the right listeners?
    * Having a success page.
    * Convincing people to find their purpose.
    * The Quantity Surveyor.

    How often should I podcast?
    If you have a 30-minute podcast, it is not a bad idea to chunk it up a bit into five-minute ones. You get more downloads for the same thing.
    Another tip I picked up, was to do five podcasts first. Do not publish them straight away. When you are ready to launch, have five ready to go.
    What are the most important things to consider in Facebook Marketing ?
    In the whole processes, one of the most important things is to make it cheaper and better. You can travel further to get more organic growth and get good content.

    Go through that process. Get good content and interview influential people. You will have a little, but a perfect vehicle to go well. Sometimes you need to advertise before you start. You need to get  out there and have a go. You can really push it. You get that seed. Just like putting fertiliser on a literal seed and watching it grow a lot faster.
    You need to get  out there and have a go. You can really push it. You get that seed. Just like putting fertiliser on a literal seed and watching it grow a lot faster.
    Make sure you always have a successful page. At the end of every event you are running, there’s should be some sort of ‘Thank You‘ and put the pixel on there. Makes it cheaper and more efficient.


    Where to find Phil McGregor
    Resources
    Website: http://www.
    45 min

About We Are Podcast

From the publisher's feed

Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.