We Are Podcast

We Are Podcast

By Ronsley Seriojo VazBusinessMarketing
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We Are Podcast episodes

  • 29. The power of audio marketing and the impact of good sound quality with Karly Nimmo
    Karly Nimmo is a voice-over artist and agent, audio marketing and podcasting superstar and mad creator of Radcasters Podcasting S’cool. She believes everyone has a message inside them and it’s her job to help them be heard.
    Karly is the host of the very popular business podcast, Karlosophies, and is a founder of Killer Kopy and Radcasters Podcasting School.
    A born communicator, she’s an ex-radio jock, producer and copywriter, current in-demand voice-over artist and has run her successful Voice Over Agency (Killer Kopy) for over a decade. There’s a pretty slim chance you haven’t heard her voice. She’s worked with everyone including Telstra, BHP, eBay, Panasonic, Qantas, Coles-Myer and ANZ.
    Since turning her hand successfully to podcasting after many years working with audio she now teaches entrepreneurs how to podcast like a pro. Her mission is to rid the world of shit-sounding podcasts.
    In this episode we talk about:

    * Starting a voice-over agency
    * The biggest struggles and failures
    * The process of editing in post-production works
    * Taking a radio course and how it changed her life
    * What is was like working in all areas of the radio station
    * How she started her own copywriting agency
    * The introduction to radio course
    * Egomaniacs
    * The pros and cons of podcasting
    * The importance of connecting to an audience
    * The importance of having really good audio
    * The podcasting conference
    * The systems and processes in preparing for a conference
    * The importance of being prepared before a conference
    * The benefits of podcasting and how it brought wonders to everyone’s business
    * Gaining trust from people and listeners
    * Interview skills
    * Providing incredible value for your audience and potential clients
    * The common mistakes that podcasters make
    * The impact of smiling and how it affects your voice to lift the energy of the person you’re interviewing
    * The idea behind Karlosophies
    * How to conquer fears and anxieties doing a podcast show
    * How Radcasters started

    What would’ve made it easier/What would you have changed?
    “If I was 25 again, you know, I probably would still be wanting to use my voice in some way and I probably would have just gone straight into recording a podcast because I wouldn’t have needed all of that extra stuff.”
     
    What are the first mistakes that podcasters often make in marketing?
    “The sound is definitely a big one. Here are some top tips:
    “Make sure that you are happy, that you are smiling. The person that you are interviewing is probably going to be quite excited because they are talking about something passionate to them. So, I think it’s really important to be aware of the other person’s energy. Sometimes you’ll get a guest talking in a total monotone and you’ll really want to help to encourage them to lift their own energy and the only way you can do that is by lifting your own.
    “But I think it’s really important to remember to smile all the time because it totally changes your voice if you’re smiling. When I was working in the radio that was one thing that I really learned because you have to smile so much that your face is about to smash in half. You’ve got to be about a hundred times more animated to get the same excitement in your voice. So, if you think you’re smiling enough then smile a bit more.”
     
    What are the most important things to consider?
    “You want make sure you really connected to your audience and I think that’s the most important thing, that connection. And then obviously from my perspective audio is a clo...
    49 min
  • 29. The power of audio and the impact of good sound quality with Karly Nimmo

    Karly is host of the very popular business podcast, Karlosophies and is founder of Killer Kopy and Radcasters Podcasting S'cool.

    A born communicator, she's an ex-radio jock, producer & copywriter, current in-demand Voice Over Artist and has run her successful Voice Over Agency (Killer Kopy) for over a decade. There's a pretty slim chance you haven't heard her voice. She's worked with everyone from Telstra, BHP, eBay, Panasonic, Qantas to Coles-Myer and ANZ.

    Since turning her hand successfully to podcasting, after many years working with audio, she now teaches entrepreneurs how to podcast like a pro. Her mission is to rid the world of shit sounding podcasts.

    Karly Nimmo is a voice over artist and agent, podcasting superstar and mad creator of Radcasters Podcasting S'cool. She believes everyone has a message inside them and it's her job to help them be heard.

    49 min
  • 28. The art of storytelling: How to impact your podcast listeners with Andrew Griffiths

    Andrew Griffithsa is Australia's #1 small business author with 12 books now sold in over 60 countries. Described by most as a street-smart entrepreneur, Andrew bought his first business at the age of 17. Since then, and for the best part of 30 years, he has owned and operated many small businesses in fields as diversified as retail, consulting, advertising, publishing and travel.

    Today Andrew’s passion is to inspire and energise entrepreneurs by sharing his own experiences, observations and realisations. He is a global commentator covering innovative business, customer connection and entrepreneurialism.

    When it comes to media, Andrew is featured regularly in various media both within Australia and internationally. He is small business writer and advisor for CBS Interactive and he appears on various radio shows, in print with newspaper and magazine articles and on television shows including Sunrise and Good Morning New Zealand. He is the only Australian columnist with Inc.com. He worked with over 200 organisations globally and has worked with many of the leading companies including Telstra, HP, Hertz, Bendigo Bank, Schwarzkopf, Jetset Travelworld Group, GHD, L’Oreal, Ray White, CPA, ING, Re/Max, Optus, St George Bank, ARUP, Bank of Melbourne, Officeworks, Stockland and Ramsay Health Care.

    24 min
  • 27. Extending from money blog to business podcasts with Problogger genius Darren Rowse
    Born in Melbourne, Australia, Darren Rowse is a full-time blogger, author, and online entrepreneur. He is the editorial manager of Digital Photography School and SnapnDeals. He started blogging in 2002 on a personal money blog “LivingRoom.” Out of this blog, he launched a Digital Photography Blog in 2003. It becomes the launching pad for many other blogs in the coming years. He writes about photography, blogging, and online networking.
    Darren is the co-writer of “ProBlogger.” The book helped to establish various organizations. His principle web journals are ProBlogger.net and Digital-Photography-School.com which have a consolidated readership of more than five million readers every Month!
    Rowse is also a co-founder of b5media, co-founder of six figure blogging and the author of ProBlogger: Secrets for Blogging Your Way to a Six Figure Income (Wiley).
    Darren has been consulted worldwide with bloggers and companies interested in the medium that speaks on the topic of blogging.He is regularly featured in articles and interviews in both online and off-line media.
    In this episode we talk about:

    * Darren’s journey as a podcaster.
    * The start of blogging.
    * How to start money blog?
    * Why has Darren gotten involved in podcasting now?
    * The 31-day challenge podcast episodes.
    * The 31 day challenge blog post.
    * Managing time on creating the 31- day challenge contents.
    * The biggest challenges and obstacles that he has overcome as a podcaster.
    * The advantages of podcasting.
    * How podcasting changed Darren’s health?
    * Why is Darren releasing a podcast episode every day for 31 days?
    * The more content you publish, the more leverage you get.
    * How Darren is managing the workload?
    * Why podcasting is suddenly becoming so hot?
    * How iTunes helps podcasters when they first launch?
    * How iTunes might evolve for podcasters?
    * The engagement levels of the auditory sense.
    * The connection between the listener and the podcast host.
    * Why a podcast gets your listeners’ attention?
    * Darren’s blog about spirituality and its intersection with today’s culture.
    * Eating food around a table and sharing a meal with your family.
    * The effects of sitting around the table and eating.
    * Love for food as centre point of the community.
    * The sharing of foods brought up wonderful conversations.
    * The importance of meal conversations in a family.
    * The health journey and why Darren’s decided to make some changes.
    * Walking and listening to podcasts blog.
    * ProBlogger Training Event – 9th-10th September 2016, GoldCoast – BUY TICKETS HERE
    * How the ProBlogger Event came about and how it has grown?
    * The idea of the ProBlogger event and how it got started.
    * The difference between creative thinkers and creative doers.
    * The top three things to do when you organise a large event.
    * How people take your lead to creating a good community?
    * How Darren hires people for his team?
    * How best to monetise your podcast?
    * The reason why most podcasters or bloggers look to monetise directly through advertising.
    * Plans to monetise podcast around products and things which help communities.

    What would’ve made it easier/What would you have changed?

    * Hosting
    * Plugins
    * Put extra episodes live before you start

    What is your biggest challenge when creating a podcast blog?
    51 min
  • 27. Extending from blogging to podcasting with Problogger genius Darren Rowse

    Born in Melbourne, Australia, Darren Rowse is a full time blogger, author and online entrepreneur. He is the editorial manager and originator of Digital Photography School and SnapnDeals. Rowse started blogging in 2002 on a personal blog ‘LivingRoom’. Out of this blog he launched a Digital Photography Blog in 2003. This quickly became a commercial success and the launching pad for many other blogs in the coming years. He writes about photography, blogging and online networking.

    51 min
  • 26. How to Get influencers on Your Podcast Show with Foundr Mag chief Nathan Chan
    Foundr podcast started as a digital magazine (based on iOS & Android) for young entrepreneurs by young entrepreneurs hosted by Nathan Chan. While still in his mid-twenties, Nathan Chan felt there were no business magazines that he could relate to.
    He wanted to read something that delved deep into the world of a successful entrepreneur, showing their processes, failures, obstacles and challenges; and one that ultimately taught others straight from the mouths of the best in the world.
    Wanting to personally discover the answers to all his questions about the daily struggles of starting a successful business, Nathan began to go out and interview world-changing entrepreneurs in the hope that he could learn from them. This was the point of no return. And so, while still working a full-time job, Nathan created Foundr.
    Since its inception, Foundr has quickly become a top ten ranked ‘Business & Investing’ Magazine in the AppStore and is currently supporting hundreds of thousands of entrepreneurs across multiple platforms and resources.
    In this podcast episode we talk about:

    * How and when Nathan Chan started Foundr Mag Podcast?
    * The influence of magazine as leverage in order to get in touch with entrepreneurs.
    * Running a multifaceted digital media magazine through a podcast.
    * The need to create the magazine.
    * The differences of Foundr Mag with other publications and what makes it unique.
    * The features of Foundr magazine.
    * Creating a little bit of something different in the space.
    * The difference in having a podcast and how it benefits Nathan.
    * The importance of giving your best and progressing in a podcast.
    * How does podcast work alongside his business?
    * How podcast builds community and trust?
    * The thousands of podcast downloads that Foundr Mag gets everyday.
    * Getting trust and building an audience through a podcast.
    * Tips on podcasting.
    * Being persistent and inviting hard-to-reach people to his podcast.
    * The strategies employed through Instagram to attract audiences.
    * Creating epic content that people want to share and follow.
    * Building communities anywhere and doing something with them.
    * How they rapidly grow to build communities?
    * Partnership as the key in any business development.

    What are the most important things to consider?

    * You’ve got to learn how to create epic content that people want to share and follow.
    * If you can build a community anywhere, then you can do something with it. But I guess it comes back to the fact that everyone wants to know how we rapidly grow it. I can see that they talk about it all day. In fact, we created a course: a step by step course and, in my opinion, it’s the ultimate way to really screw yourself up. You can find that course at http://www.igdomination.com. I recommend that people go and check out the free ebook. It’s a great place to start. Also, go to http://www.foundrmag.com/free.
    * I think the biggest thing is firstly creating epic content, whatever niche you’re in; it has to be brilliantly designed and you have to post, I guess. The next thing is posting consistently. The more you post, the faster you grow. We post four to six times a day. And then the next big thing is using hashtags.
    0 min
  • 26. How to get influencers on your show with Foundr Mag chief Nathan Chan

    While still in his mid-twenties, Nathan Chan felt there were no business magazines that he could relate to.

    He wanted to read something that delved deep into the world of a successful entrepreneur, showing their processes, failures, obstacles and challenges. And one that ultimately taught others straight from the mouths of the best in the world.

    Wanting to personally discover the answers to all his questions about the daily struggles of starting a successful business, Nathan began to go out and interview world-changing entrepreneurs in the hope that he could learn from them. This was the point of no return. And so while still working a full time job, Nathan created Foundr.

    Since it’s inception, Foundr has quickly become a top ranked 10 ‘Business & Investing’ Magazine in the AppStore and is currently supporting hundreds of thousands of entrepreneurs across multiple platforms and resources.

    46 min
  • 25. Your Business Podcast Should Be an Authentic Expression of You – feat. The Merry Maker Sisters
    Emma and Carla Papas are an energetic pair of well-being mentors, genuine food recipe developers and bliss bloggers; or, as they like to call themselves, full-time Merrymakers. They like to teach everyone how to blissfully grow and develop a successful business podcast with raving fans along the way. The talented duo is devoted to showing individuals how to locate their own euphoria and take after that way with a specific end goal to lead a happy and satisfied life.
    Their main goal is to make well-being and joy the world’s default! They believe that everybody can have a beneficial outcome. Their site will rouse you with genuine sustenance (loads of yummy paleo formulas), care and help you discover and follow your bliss.
    For Emma and Carla, it’s not an adventure into well-being, it’s a voyage of our best well-being. Their most loving message to convey to the world is, “to do what lives up to expectations for you and what makes you feel great”.
    Their theory is that everybody is a bit distinctive and the nourishment that may make one person flourish could be a toxin for another. They trust that to be upbeat and solid, your life should be adjusted in all areas of the circle of life.
    In this episode we talk about:

    * The Merrymaker Sisters podcast
    * What it’s like having a business podcast?
    * The amazing feedback they are receiving from their community
    * How is business podcast strengthening the Merrymaker brand?
    * Bringing joy to celebrate fun in life
    * Merrymakers’ plan for 2016
    * Figuring it out and taking action
    * An amazing product community service to be launched soon
    * The launching of the Merrymaker club with a delicious meal plan every month
    * The Merrymaker sisters’ conference speaking gig coming out in October
    * The importance of finding our passion
    * How the Merrymaker sisters found their passion?
    * Trying new things, meeting challenges in order to grow and finding passion in life
    * Finding passion through starting a podcast
    * The exciting world of podcasting
    * The benefits of podcasting for helping a business to grow
    * The free and easy resources and guides for starting a podcast
    * Getting help and joining a Facebook group to learn about podcasting
    * Why is podcasting so hot all of a sudden?
    * The power of podcasting
    * The obstacles that initially prevented them from starting a podcast
    * Overcoming challenges and not overthinking it
    * How to defeat fear and self-doubt
    * Being healthy and happy, and creating the life you want to live
    * The importance of surrounding yourself with positive and inspirational people
    * How their journey could have been easier
    * How to make money out of a podcast
    * Marketing brands through podcasting
    * How podcasting builds trust and strong relationships

    What would’ve made it easier/What would you have changed?
    “I think you really work to your strengths. If you have someone who can sit down and help you do that, or if you have someone who is naturally really good at figuring things out, get them in the room and get them to help you as well.
    “I guess it’s just our personal journey, probably the struggles we made up in our hands. We were saying to ourselves: “Oh it’s going to be hard to set that up, it’s going to be too hard to do this.” Then again, as we learned how to do it, it actually wasn’t that easy. That’s just our mindset switch. All this stuff is doable. All it takes is time and you’re going to be prepared to take the time.”
    How do I know if podcasting as a medium is for me?
    “Our number one tip for anything is just to simply take actions. Instead of waiting for two years, just try and discover your passion. Say you want to start a podcast in your passion and you d...
    0 min
  • 25. Your podcast & business should be an authentic expression of you - feat. The Merry Maker Sisters

    Emma and Carla Papas are an energetic pair of well-being mentors, genuine food recipe developers and well-being and bliss bloggers, or as they like to call themselves, full-time Merrymakers. The talented duo are devoted to showing individuals how to locate their own euphoria and take after that way with a specific end goal to lead a happy and satisfied life.

    Their central goal is to make well-being and joy the world's default! They trust that everybody can have a beneficial outcome and need to rouse everybody to discover their rapture and take after the hell out of it! Their site will rouse you with genuine sustenance (loads of yummy paleo formulas), care and help you discover and follow your bliss.

    They trust it's not an adventure to well-being, it's a voyage of our best well-being and their most loved message to convey to the world is; "to do what lives up to expectations for you and what makes you feel great".

    Their theory is that everybody is a bit distinctive and the nourishment that may make you flourish could be toxin for another.They trust that to be upbeat and solid, your life should be adjusted in all areas of the Circle of Life.

    56 min

About We Are Podcast

From the publisher's feed

Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.