We Are Podcast

By Ronsley Seriojo VazBusiness Marketing

We Are Podcast episodes

March 09, 2016 18: Copywriting for podcasts and how to get found more with Kate Toon
Kate Toon is an award winning copywriter and she recently founded The Clever Copywriting School. Kate is one of Australia’s thought leaders in SEO copywriting and SEO consulting. Having worked with the likes of the RTA, Virgin Mobile, Symantec, American Express and Westpac Kate has built a killer process and earned considerable experience in all areas to do with writing persuasive and effective SEO copy that search engines love. Kate Toon is the preferred partner for copy for the Online Marketing Gurus and comes highly recommended (you should check out Kate’s SEO events in Melbourne and Sydney here).
In this episode we talk about:

* When did Kate Toon start a Podcast?

Why Hot Copy podcast?

Copywriting

The important part of being a copywriter

Two ears one approach to client tip

Question she gets a lot as a Copywriter

What customers really want?

Being in your clients shoes will make it all easier

The importance of being genuine with your customers and being passionate about what you do

Understanding your customers problems that they want to solve

The importance of the “So what” question

The importance of listing features and benefits of copywriting in web pages

How to resonate with people, and fit in

The feeling of doubt when starting a business

How was Kate intimidated by thousands of copywriters when she just started her business and how she was able to get back on track and get going?

The importance of being human and real so that people can relate to you

Kate’s advice to someone thinking of starting a podcast

The lessons she learned from the people’s feedback

Being brave enough to get it going

Why is Podcasting hot all of a sudden?

The rising and popularity of Podcast

What’s the advantage of podcasting with multiple hosts?

The trust that the host is building is the most important factor

Being yourself wherever you are, whatever medium you are on

How complicated it is to do a podcast?

What are the mistakes that new podcasters can avoid in the future

Underestimating the amount of time and choosing a co-host

When someone is considering a podcast as a medium, how do I know if it’s for me?
I think everything goes through it. For example, Belinda and I do this podcast. She’s super organized, and she writes scripts for everything and she always sounds like the clever one, and I’m like the funny one because I don’t write scripts. But then you start to get feedback from people, and they are like “I like the fact that you both are different and have different opinions. I like the fact that you make little jokes on the side.”
It’s a super intimate relationship if you think about podcasting because people are listening to you on walks or if they are doing something else. And your voice is going directly into their ears, and they are focusing just on you for 20-30 minutes. When do we ever listen to any of our friends like that or even our loved ones? It is quite a relationship that you form with someone. If you can brave enough to get it going, you could find somebody who would just fall in love with you.
How complicated is it to do a podcast?
It was very easy because I let Belinda doing all the technical stuff. I’m good at building websites and doing graphics. So I build websites, the graphics, the branding. I bought a mic and then I got the ScreenFlow software. I organize Libsyn to do our hosting, and I use Powerpress to get our podcasts into our blogs.
0 min
March 08, 2016 18: Copywriting for podcasts and how to get found more with Kate Toon
Kate Toon is an award winning copywriter and she recently founded The Clever Copywriting School. Kate is one of Australia’s thought leaders in SEO copywriting and SEO consulting. Having worked with the likes of the RTA, Virgin Mobile, Symantec, American Express and Westpac Kate has built a killer process and earned great experience in all areas to do with writing persuasive and effective SEO copy that search engines love. Kate Toon is the preferred partner for copy for the Online Marketing Gurus and comes highly recommended.
50 min
March 07, 2016 17: The art of converting a listener into a customer with conversion expert Tim Paige
Tim Paige is the host of ConversionCast, the new podcast from the prevalent organization LeadPages. He is known in numerous circles of solopreneurs, business people, online advertisers, partner advertisers and so forth. Everybody in that world knows him as one of the kick-ass fellows bringing us LeadPages and their podcast, ConversionCast.

Furthermore, when you hear him discuss about opt-in pages, conversions, and email tips and tricks, you’ll instantly hear the enthusiasm in his voice. He cherishes his work in light of the fact that it assists individuals with loving you do what they adore most.

In any case, before he joined the group at LeadPages, Tim was a performer, an associate advertiser and a voiceover artis. A man of numerous abilities, he imparts to us the lessons he’s learned from all of those endeavors. .

Being on Total Request Live show was slightly a whoop dee doo! Tim says the experience of TRL set him up for being a solopreneur in numerous regards; he took in the worth in saying yes and following something you need, whether you think you’ll get it or not.
53 min
March 03, 2016 16. How to get the best out of your podcast interview with Jeff Brown
Jeff Brown is the former co-host of an award-winning and nationally syndicated morning show, an award-winning production director and copywriter, and the creator and host of the successful Read to Lead Podcast where he has interviewed a number of New York Times bestselling authors including Dan Miller, Daniel Pink, Chris Brogan, Gary Vaynerchuk, Simon Sinek just to name a few. He has 26 years of experience in the radio world and a career that includes co-hosting an award-winning and nationally syndicated morning show.

Jeff has developed a large following by choosing great guests, asking great questions, and producing a high-quality podcast. He shares with us his passion for reading and some great ideas for starting or improving your own podcast. Even if you’re not a podcaster, you’ll be inspired by his journey and will learn how to improve your leadership through the power of reading.

Podcaster Academy is another design by Jeff to help you gain confidence in your interview skills behind the mic, understand more fully how to intimately connect with your audience, and how to present yourself in a more conversational manner that flows. Jeff also offer strategies on how to monetize podcast content as well as successful methods for formatting a podcast. If you are thinking about launching a podcast or currently podcasting you will want to take this course.
53 min
March 02, 2016 16: How to get the best out of your podcast interview with Jeff Brown
Jeff Brown is the former co-host of an award-winning and nationally syndicated morning show, an award-winning production director and copywriter, and the creator and host of the successful Read to Lead Podcast where he has interviewed a number of New York Times bestselling authors including Dan Miller, Daniel Pink, Chris Brogan, Gary Vaynerchuk, Simon Sinek just to name a few. He has 26 years of experience in the radio world and a career that includes co-hosting an award-winning and nationally syndicated morning show.
Jeff has developed a large following by choosing great guests, asking great questions, and producing a high-quality podcast. He shares with us his passion for reading and some great ideas for starting or improving your own podcast. Even if you’re not a podcaster, you’ll be inspired by his journey and will learn how to improve your leadership through the power of reading.
Podcaster Academy is another design by Jeff to help you gain confidence in your interview skills behind the mic, understand more fully how to intimately connect with your audience, and how to present yourself in a more conversational manner that flows. Jeff also offers strategies on how to monetize podcast content as well as successful methods for formatting a podcast. If you are thinking about launching a podcast or currently podcasting you will want to take his course.
In this episode we talk about:

* How did Jeff Brown start with the Read to Lead podcast?
* What is his podcast all about?
* The power of reading
* The key to good listenable conversation
* The difference between radio and podcasting
* How you make your guests feel at the end of the day
* Jeff’s radio history and background
* Going back and talking about his first podcast
* What are the obstacles he faced when creating his first podcast
* How he settled into podcasting and decided to leave his radio job
* How has podcasting changed since he started
* How he started investigating side hustle opportunities to work on his business
* How he finds an opportunity in teaching himself to create simple mobile apps
* Doing mobile apps and websites for small and medium businesses exclusively
* Working with coaching clients
* How he enjoyed seeing his clients launching a podcast and succeed
* Why podcasting is so hot all of a sudden?
* The importance of curation to get the listeners interest and to be able to make it worth their time listening to a podcast
* Having unique content creation to avoid copying or imitating from other shows
* Some of the mistakes podcasters are making
* Understanding the importance of excellence with consistency
* The distinction between perfection and excellence
* Anything worth doing is worth doing well
* Putting up the absolute best version of what we do and what we can give

When someone is considering a podcast as a medium, how do I know if it’s for me? How complicated is it to do a podcast?
I am very methodical, often times a very intentional person. So when I came up with the idea and I really liked the idea, I began methodically planning it out. And in April, I researched other podcasts to see if there’s anything like what I was thinking about doing was around. In May, I purchased the equipment. In June I started setting up the interviews. In July I launched and it. The only kind of reservation or worry I really had to be honest was working a full time job as I was at that time. I was thinking, “How was I going to able to schedule the interviews I wanted to do at that time when people would actually do them?”
53 min
February 29, 2016 15: The exact secrets & roadmap on how to make a million dollars a year with Taki Moore
Taki is the creator of Marketing Machine. He assists with the creation of leads for coaches so that they avoid burnout. His system creates leads and helps a coach leverage their time with mentorship programs.
Since 2004, Taki Moore has been the go-to-guy for coaches when they need to book appointments, fill seminars, and sign clients quickly. Taki works with business and executive coaches who are frustrated by their lack of clients. He’s on a mission to eliminate cold calling, chasing and high pressure selling from the coaching industry, replacing it with education-based marketing.
His Coach Marketing Machine and the Rapid Selling System combine to consistently generate leads and convert them into high paying clients.

He’s most proud of some of the incredible turnarounds his clients have created with his systems, like the coach who was $30,000 in debt and just 24 days away from having to go back and get a job.

… Just 87 days later and the coach was earning $32,000 a month, and ranked #2 in his territory.

“Unfortunately, most of the things they taught you about marketing your coaching business just don’t work in the real world. Too many coaches struggle to make enough money to survive — and those that do make good money have no time left to enjoy it,” says Taki.

“It doesn’t have to be that way. All you need is a marketing system that gets the prospects chasing you, not the other way around”.

Great coaching has made me who I am today. It’s an incredible force for good, and I want to help business & executive coaches to get the cash, clients and confidence they need to make a bigger impact.
If you are a coach that is already clearing over 10k a month and you’re ready to take your business to the next level, Taki is your guy.
Taki Moore – a.k.a. the “MacGyver of Marketing” – is the specialist in quick, inexpensive marketing techniques that get fast and highly profitable results for coaches.
In this episode we talk about:

* Taki Moore’s job and everything he does
* Doing what we do to become world class
* The importance of creating a following to build an audience and help more people
* The best way to get clients
* Authority Marketing
* The steps and framework in getting to entrepreneurship and finding clients
* Identifying ideal clients
* The best way to help clients
* The importance of framework
* How to build trust faster
* Helping clients to move in the right direction
* The last 10 minute Strategy Session
* Why podcasting is so hot all of a sudden
* Why Taki loves podcasting
* The benefits for him
* How easy it is to do podcasting
* How he got involved in creating his first podcast
1 hr
February 29, 2016 15. The exact secrets & roadmap on how to make a million dollars a year with Taki Moore
Taki is the creator of Marketing Machine. He assists with creation of leads for coaches so that they avoid burnout. His system creates leads and helps a coach leverage their time with mentorship programs.

Since 2004, Taki Moore has been the go-to-guy for coaches when they need to book appointments, fill seminars, and sign clients quickly. Taki works with business and executive coaches who are frustrated by their lack of clients. He’s on a mission to eliminate cold calling, chasing, and high pressure selling from the coaching industry, replacing it with education-based marketing.
1 hr
February 24, 2016 14: The beauty of the process and the relevance to doing it the right way with Dr. Laurence Tham
Dr. Laurence Tham is an international Wellness Expert and Speaker. His passion and focus is on the psychology of human behaviour and motivation when it comes to health and wellness. He believes in the “lead by example” approach as the solution to creating greater health and wellness for our kids and our future generation.

He is the co-founder of ‘The Wellness Guys’, a weekly podcast show dedicated to bringing “wellness” into people’s lives. The show is a phenomenal hit reaching #1 in Australia on iTunes in less than 4 months. He is also the co-founder of ‘The Wellness Couch’, creators of a string of Top 10 health podcasts including “Up for a Chat”, “That Paleo Show” and “Inside the Champion’s Mind” of which Dr. Laurence is also the host of this #1 Self-Help podcast on iTunes.
Dr. Laurence is the founder of “Drive Your Practice”, a coaching program focused on getting chiropractors out of ‘survival’ into ‘sustainability’ and success. His programs – Ignition, Turbo and Nitro are designed to build certainty, communication and credibility.
He has created several successful Wellness programs to help people shift from ‘sickness’ into ‘health’ using the latest technology and strategies. “The Wellness Blueprint” and “The 30 Days to Wellness” are programs that help people create a compelling future not only for themselves but for the entire family.
In this episode we talk about:

* Laurence Tham’s perspective to live a fulfilling Life
* The importance of budgeting time and setting priorities
* How does he practice Work, Life balance?
* Building routines to function the best way possible
* The importance of creating routines to minimize distractions
* Being productive in the morning which works best for Dr. Tham
* Know when is your productive time as an Entrepreneur
* How Dr. Tham start his day?
* Starting his day to win as a warrior and setting his day to be a champion
* Measuring the gratitude and enjoy life while we can
* Being Grateful and Thankful everyday
* The importance of taking time and slow down as an Entrepreneur to enjoy the moment and move forward
* The Wellness Guys
* Being a Chiropractor
* How and when did he start Podcasting?
* What’s the impact that their show is making?
* What’s their goal in creating their shows?
* Creating better and better shows in term of people’s health
* How easy to start a podcast nowadays?
* Tham’s obstacle when he was starting a podcast and how he gets better at it?
* The experienced he developed over the year and then how podcasting becomes a natural conversation
* The disadvantage of podcasting in today’s age and how to step up with standards?
* The importance of a quality show which really matters
* Taking commitment first and facing fears to take the courage to commit
* What’s make people successful?
* Setting goals to push our comfort zones
* The importance of being with good people and someone who would change our perception to the world
* Taking bigger challenges to become a stronger person
* What are the results and the highlights since they start podcasting?
* The key things to a better and successful podcast
0 min
February 24, 2016 14. The beauty of the process and the relevance to doing it the right way with Dr. Laurence Tham
Dr. Laurence Tham is an international Wellness Expert and Speaker. His passion and focus is on the psychology of human behaviour and motivation when it comes to health and wellness. He believes in the “lead by example” approach as the solution to creating greater health and wellness for our kids and our future generation. He is the co-founder of ‘The Wellness Guys’, a weekly podcast show dedicated to bringing “wellness” into people’s lives. The show is a phenomenal hit reaching #1 in Australia on iTunes in less than 4 months. He is also the co-founder of ‘The Wellness Couch’, creators of a string of Top 10 health podcasts including “Up for a Chat”, “That Paleo Show” and “Inside the Champion’s Mind” of which Dr. Laurence is also the host of this #1 Self-Help podcast on iTunes.

Dr. Laurence is the founder of “Drive Your Practice”, a coaching program focused on getting chiropractors out of ‘survival’ into ‘sustainability’ and success. His programs – Ignition, Turbo and Nitro are designed to build certainty, communication and credibility.

He has created several successful Wellness programs to help people shift from ‘sickness’ into ‘health’ using the latest technology and strategies. “The Wellness Blueprint” and “The 30 Days to Wellness” are programs that help people create a compelling future not only for themselves but for the entire family.
1 hr
February 22, 2016 13: Making sure you record conversations with everyone you care about with Drew Kruck
Drew worked in and out of Titan Sheds for the last 25 years and recently created Titan Lite Shed Parts within the Titan Group Of Companies which is a large success for Titan’s 100,000 strong customer base.
Drew realised he knew alot of people and felt like he could talk to anyone about anything. So he started a podcast show and advertised it all over the world; Gold Coast vs Drew Kruck. “Everyone Good, who were once bad, tell a great story”
In this episode we talk about:

* Drew Krucks experience working in his Father’s company “Titan Garage”
* How Drew’s father made himself successful and built Titan Garage running for 24 years
* The 55 commercial Drew’s did which made him popular
* Finding own things that makes us proud of
* The beauty of their company through the years which hasn’t change
* The different stories behind their company
* The real advantage of podcasting
* What’s Drew Kruck’s ultimate lifestyle
* Finding out what to do in the next twenty years
* His realization in choosing to meet people on podcast and talking to positive people
* How he met Steve Dart from Pulse X and ended up speaking in Steve’s show and producing that show
* The importance of setting goals and actual things in mind that must be done
* How podcasting changed his next level of personal life?
* The achievements Drew managed to achieve so far as a result in starting a podcast
* His experienced back from early 2013
* The re-connection to people to form massive networking
* Choosing what’s right and wrong and meeting great people
* His fear in starting a podcast
* The beautiful things happened to him when he started podcasting
* The massive crowd he’s getting from people that he can’t stand a sad crowd
* Getting stories on tape which leave every stories behind and could passed on to generations
* Why podcasting is hot all of a sudden?
* The advantages of podcasting to change our moods and avoid negativity

When someone is considering a podcast as a medium, how do I know if it’s for me? How complicated is it to do a podcast?
“Through meeting Steve Dart from Pulse X and it was just through that experienced. Choosing to meet on podcast, talking to positive people and some of my friend is like “I don’t think you’re ready to speak on the show.” And now I’m podcasting on his show and producing that show and we speak entrepreneurs every day. I don’t know where it end up but I know this is the start. Podcasting is the greatest thing that happened to me recently that started the next level of my personal life.

I’m on episode 64 in my own show now and I have reconnected. Just by one hour without checking out Facebook on my iPhone. That all it takes to completely reconnect with people and form massive networking. It was on February 10 that I went “I’m scared but I’m going to start a podcast and I really like it. ”
Which podcast should I follow, why and how often?
“Like I said The Joe Rogan experience. Another comedian Bill Burr. He has a money morning podcast and He’s just sort of an angry guy. He’s kind a like my dad. He doesn’t have guests. He’s quite popular. I guess I always kind listen to a few and got ride into Dave Jackson. The school of podcasting. I’m always playing that on Sunday nights while I barbecue some ribs or something. I find that sort of neutralizes me if I listen to podcasters,
51 min

About We Are Podcast

From the publisher's feed

Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.

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