We Are Podcast

We Are Podcast

By Ronsley Seriojo VazBusinessMarketing
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We Are Podcast episodes

  • 36. How to use Facebook to leverage your podcast content with Phil McGregor

    As an ex-Intelligence Officer, Phil now uses the same intelligence principles to catch customers, as he once did to catch criminals. Phil has a strong reputation for being Australia’s leading expert on Facebook Advertising. He has presented to thousands of business owners and marketers both nationally and internationally on the power of Facebook Advertising

    Phil McGregor is the founder of Ads Academy and AdChief, a father, husband, adventurer, international speaker, presenter and pioneer.

    Phil is passionate about sharing his firsthand knowledge of how to harness the true potential of Facebook Advertising via live-on-stage events, masterclasses and workshops. He doesn’t just talk the talk, he walks the walk – daily. He actively works Facebook Ad campaigns every day and his clients constantly generate 3 to 10 times return on investment.

    45 min
  • 35. How to redefine the podcast you produce to stand out from the crowd with Omar & Nicole
    Omar loves rooting for the underdog and telling it like it is. He is the business brains behind the operation with over 14 years of business building experience. An educator and university manager for 13 years, Omar attended Wharton business school and dropped out in frustration to build The $100 MBA. They’re on a mission to revolutionise business education forever. Omar is the curriculum developer, content creator and head instructor at The $100 MBA podcast. He also loves 80’s music & high-fives.
    Nicole is the sensible one with all the taste. She knows when it’s right and when it isn’t. Nicole was an educator for 13 years and is an avid traveler. She’s also a New York Film Academy graduate who loves shooting videos that make a difference. She’s responsible for all the brilliant looking videos in The $100 MBA, producing The $100 MBA Show and is a content manager on The $100 MBA Blog. If it looks, sounds or smells good it’s because of her. She makes everyone smile with her Aussie accent.
    Both Omar and Nicole have a decade of education experience. As university educators, they learned how to not only teach but to create and deliver lessons that actually foster learning and ensure comprehension and retention. During Omar’s time in education, he served as an administrator and saw how NOT to form an institution of learning. Having a student-centred approach is at the forefront of The $100 MBA.
    In this episode we talk about:

    * The $100 MBA podcast show and how they make it happen seven times a week.
    * The $100 MBA teamwork.
    * The idea of sticking to production options and understanding the deadlines to meet.
    * The importance of understanding every aspect of a podcast.
    * How they recorded their first 300 episodes by themselves, doing all the editing and production?
    * Things to remember when starting a podcast.
    * Planning ahead and getting things done in advance when recording a podcast.
    * The difficulty in doing a daily show in terms of quality content and consistency.
    * Why they recommend doing a weekly show as a minimum?
    * The reasons behind their success.
    * How is Nicole involved in the production process?
    * The importance of editing in altering the whole show.
    * The methodology on how the show can be edited.
    * How they incorporate the whole idea of the show?
    * The fundamentals of business – the whole purpose of the $100 MBA show.
    * The $100 MBA daily show lessons.
    * Getting what you need so you can build a business.
    * How has podcasting changed their business?
    * Their launching of the $100 MBA online training and community video course in December 2014.
    * How they launched the $100 MBA podcast in August 2014.
    * How can podcasting build long-term relationships?
    * The importance of competitions in order to have a sustainable program.
    * Setting a clear goal and achieving it in a certain amount of time.
    * The importance of making connections and learning from them.
    * How has podcasting become hot all of a sudden?
    * Focusing on growing an audience and having somebody to speak to when building a podcast.
    * The money aspect of podcasting.

    How often should I podcast?
    “When it comes to the frequency of the show, I think that I would recommend a minimum of once a week just because you want to stay in touch with your audience and that’s not too difficult to pull off once a week. You can plan ahead and you can even get things done a little bit in advance. You can record three or four times a week and be good for the whole month.”
    How complicated is it to do a podcast?
    “It’s very hard to run a podcast that’s getting ...
    42 min
  • 35. How to redefine the podcast your produce to stand out from the crowd with Omar & Nicole

    Omar loves rooting for the underdog and telling it like it is. He is the business brains behind the operation with over 14 years of business building experience. An educator & university manager for 13 years. Omar attended Wharton business school and dropped out in frustration to build The $100 MBA. They're on a mission to revolutionize business education forever. Omar is the curriculum developer, content creator & head instructor at The $100 MBA. He also loves 80's music & high-fives.

    Nicole is the sensible one with all the taste. She knows when it's right and when it isn't. An educator for 13 years & an avid traveler. A New York Film Academy graduate that loves shooting videos that make a difference. She's responsible for all the brilliant looking videos in The $100 MBA, producing the The $100 MBA Show and is content manager on The $100 MBA Blog. If it looks, sounds or smells good- it's because of her. She makes everyone smile with her Aussie accent.

    Both Omar and Nicole have a decade of education experience. As university educators they learned how to not only teach but how create and deliver lessons that actually foster learning and ensure comprehension and retention. During Omar's time in education he served as an administrator and saw how NOT to form an institution of learning. Having a student-centered approach is at the forefront of The $100 MBA.

    42 min
  • 34. Your podcast download numbers are the least of your concerns with Jessica Rhodes

    Jessica Rhodes is the founder and President of Entrepreneur Support Services Inc. (ESS), a virtual assistant firm offering a variety of client support and graphic design services to busy entrepreneurs. ESS is the parent company to the wildly popular podcast guest booking firm, InterviewConnections.com. Jessica is the host of the hit weekly web TV show, Interview Connections TV where she brings expert tips and advice to podcasters and great guest experts. Her podcast, Rhodes to Success publishes weekly interviews with content and relationship marketers.

    59 min
  • 33. The secrets to getting your podcast sponsored with Aaron Fifield

    Aaron Fifield is a developing trader, and host of the Chat With Traders podcast. Each week he interviews successful traders and financial thought-leaders to extract their best insight, which is listened to by thousands. On the trading front, Aaron is learning how to code and pursuing algorithmic trading systems. He also runs his own graphics and web design company.

    42 min
  • 32. How to use a podcast to fill up your next event with James Schramko

    James Schramko is the director of Superfast Business. Lifestyle is very important to James, he lives in Sydney and he focuses on having fun with his family, looking after his health, visiting new places and growing his business. James has quite a story to tell, and it starts with his failure. Sometimes all you need is a little push to get the wheels of Entrepreneurship moving! James is all about scalability and leverage now. He is earning big bucks because he’s leveraging (and his students leverage too) a gap in the marketplace that exists right now and is an opportunity for virtually anyone listening to this podcast. This is the gap between what we know as online marketers, and what mainstream, offline business don’t know. You can fill this gap, and earn a solid living too, in your area.

    54 min
  • 32. How to use a podcast to fill up your next event with James Schramko
    James Schramko is the director of Superfast Business podcast. Lifestyle is very important to James; he lives in Sydney and he focuses on having fun with his family, looking after his health, visiting new places and growing his business.
    James has quite a story to tell, and it starts with his failure. Sometimes all you need is a little push to get the wheels of Entrepreneurship moving!
    James is all about scalability and leverage now. He is earning big bucks because he’s leveraging (and his students leverage too) a gap in the marketplace that exists right now and is an opportunity for virtually anyone listening to this podcast. This is the gap between what we know as online marketers, and what mainstream, offline businesses don’t know. You can fill this gap, and earn a solid living too in your area.
    In this podcast episode we talk about:

    * James Schramco’s podcasting journey
    * When did he start podcasting?
    * How did he learn the psychology of selling?
    * The audio information product as a good way to package ideas
    * His partnership with Timbo Reid
    * The podcasting workflow: how to configure things and submit to Itunes
    * The best way to deliver media
    * The benefits of using a USB stick to better reach an audience
    * Steps and guides in accessing the Superfast Business Course
    * The buyer’s remorse and ways to reduce it
    * Offering something that is amazingly good value
    * The importance of clear explanation in order to offer realistic and achievable goals to clients
    * The big gap between expectation and reality
    * His annual no pitch event
    * Selling services to people in taking action and the knowledge they share on stage
    * James’ good ideas and the content delivery event
    * How he encourages people to take action and get good results?
    * Why curating ideas together makes sense, helps to share consistent stories and sends out a clear message
    * Putting yourself in the shoes of a buyer as a seller
    * How James has been repurposing his podcast
    * His tips on starting a podcast and how it can be leveraged
    * The best way to get the listener to become a member at an event
    * Free sixty-day trial to watch and catch up on the recordings from the last event
    * The interview type podcast
    * How James persuades someone to be on his podcast show and why he is genuinely intrigued by what they do?
    * An open-ended conversation structure and how he could benefit from structuring his podcast show
    * The importance of one illustration that is enough to prompt the discussion
    * The responsibility of delivering good value to build up a following or co-audience
    * The lessons he’s learned from podcasting

    What are the most important things to consider?

    * “If you want to get an interview with someone, then find someone you have in common, find where they’ve been on a podcast show, then you’ll have a direct introduction. You get in a game and then you can refine the game by working through the networks.”
    * “Don’t take your device to the coffee shop, leave it at home. It’s simply represented by a hand illustration of a device which is easy for people to understand. And I’ll freewheel about my own experience doing this, how it’s made me sharper and more effective; and it’s improved my relationships ...
    54 min
  • 31. How a podcast has changed my life and helped me develop a following with Jennifer Gale

    Jennifer is definitely over 50 and has a passion for helping other women find good health and fitness so they can feel fabulous and fully participate in their lives.

    Jennifer has had a long career in public health starting as a registered nurse with Intensive Care and Coronary Care qualifications and moving through to be a Hospital Chief Executive.

    She decided at the age of 50 to become an amateur triathlete but to do that she had to learn to ride and swim.

    Jennifer has a Masters of Science, is an accomplished international speaker, researcher, certified wellness coach and the author of an about to be released book "Fit N Fifty Plus How to get fit and stay that way. Everything you always wanted to know but were afraid to ask."

    50 min
  • 30. How to get 10,000 marketing podcasts listeners in your first 90 days with Mel Telecican
    Having owned and operated her own restaurant business in inner-city Brisbane, Mel learned early on that having great products and services is not enough to keep customers and grow a business. She is a successful Customer Centric Coach. She shares her success in marketing podcasts, building her blog, practical tips on driving clients and customers to your blog.
    In a competitive market it’s key to be “top-of-mind” with existing customers. Mel’s success came from creating and refining processes to drive more custom from the people already walking through the doors. She did just that and it gave her business fantastic exposure that led to winning local and state awards and TV and book coverage which resulted in her doubling her profits and the database growing to 10,000 in just under two years!
    Mel specialises in helping businesses keep and attract customers and increase their bottom line.
    In this episode we talk about:

    * Marketing podcasts tips.
    * How podcasting helped increase traffic to Mel’s web page and to her new business, and how she attracted ten thousands listeners?
    * The customer-centric podcast show that is developing relationships and maintaining sustainable business relationships with clients
    * Web strategy through content marketing
    * Best social media practices
    * Being able to orient small business owners on how they can become better leaders
    * Mel’s background as a promising school educator and how she loves facilitating learning
    * Her passionate restaurant project that started eight years ago
    * Her past issues on trying different advertising and marketing techniques
    * How Mel got into podcasting?
    * Her victories so far from taking a leap into podcasting
    * The feedback and reviews that she’s received from doing a podcast
    * The power of marketing podcasts
    * The fascinating people who she admires and has the opportunity to speak with on her show
    * The amazing web traffic results on her new site
    * Mel’s approach when pursuing something that she really wants to happen
    * The changes that have come about as a result of starting a podcast show, especially being able to access hard to reach people
    * Mel’s fulltime job and running two businesses at the same time; these are the things that keep her excited and motivated
    * Her plan to finish her book and keep on talking to people that excite and motivate business owners

    What would’ve made it easier/What would you have changed?
    “So, what’s changed for me? I’m always extremely nervous before doing an interview, especially if it’s a big guest. I still hate my voice. I still think I sound like a man. But you know, everyone has their own uncomfortable moments when you start something like this and you put yourself out there. But what changed is that I have taken more of the approach of “I really want this. I’m going to make it happen” as opposed to “I really want this but I’m too scared to make it happen.”
    “Now I’m being able to access people who are, I guess, a little bit harder to contact through the guests that I’ve already had, which is exciting. I’m extremely motivated to get the other products of other businesses because even though I’m working full time in a job and I’m building these two businesses, it definitely keeps me excited and motivated to stay on what I believe is the course of my intended path.”
    What are the most important things to consider in marketing podcasts?
    “To keep on talking to people that excite and motivate business owners; those who provide that information and are willing to give their tips and tricks away.”


    Where to find Mel Telecican
    Resources
    Website: htt...
    18 min
  • 30. How to get 10,000 listeners in your first 90 days with Mel Telecican

    Having owned and operated her own restaurant business in inner-city Brisbane, Mel learned early on that having great products and service is not enough to keep customers and grow a business. In a competitive market it’s key to be ‘top-of-mind’ with existing customers. Mel’s success came from creating and refining processes to drive more custom from the people already walking through the doors. She did just that and it gave her business fantastic exposure that led to winning local and state awards, TV and book coverage, doubling profits and the database had grown to 10,000 in just under 2 years!

    Mel specialises in helping businesses keep and attract customers and increase their bottom line.

    18 min

About We Are Podcast

From the publisher's feed

Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.