We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform.

Connect with Shara with her on social media here >>

She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience!

Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for job seekers and entrepreneurs. 

The conversation explores strategies for personal branding, the significance of recommendations, and navigating LinkedIn's various recognition badges. 

Shara also highlights the value of company pages and underscores the need for authenticity in connecting with others on the platform. 

Ultimately, she advises listeners to define their goals and show up genuinely to maximize LinkedIn's potential.

About Shara

"I help social workers obtain licensing in record time, so you can continue helping others at the highest level. I have a 99% success rate. You want to know more, come talk to me.”

Schedule a call with Shara on her calendar here >>

Listen to Shara's podcast, "Journey to Licensure" here >>

Frequently Asked Questions on this episode:

1. How did Shara initially start using LinkedIn, and what prompted her to become more active and visible on the platform?

Shara began using LinkedIn around 2018 as a burnt-out therapist, primarily sharing articles about mental health related to her experiences as a former military wife. Initially, she focused on written content and amassed a following of about 30,000 without showing her face. The turning point came when another influencer, Chené, suggested she start creating videos to increase visibility and build trust. This led Shara to start posting daily videos about her life, which eventually resulted in a significant increase in her reach when she shared her journey of passing her board exams after 10 years.

2. What strategies did Shara employ to build her personal brand and leverage LinkedIn for business success?

Shara's strategies included consistently sharing her personal journey, including struggles and failures, which resonated with her audience and created a sense of connection. She then transitioned to helping others pass their board exams for free, which later evolved into a successful business. She emphasized the importance of being authentic, showcasing skills, and building relationships on the platform. She used LinkedIn to position herself as an expert in her field, leading to opportunities like speaking engagements, awards, and being featured on LinkedIn's company page.

3. What key steps does Shara recommend for optimizing a LinkedIn profile, especially for individuals seeking job opportunities?

Shara advises making sure your LinkedIn profile is complete, visually appealing (professional photo and banner), and functions as a landing page showcasing your skills and experience. She emphasizes actively engaging with the platform by posting content related to your interests and engaging with other people's posts. For job seekers, she recommends highlighting skills, showcasing talents, and demonstrating how you can contribute to potential employers. Leveraging features like LinkedIn Premium can also enhance visibility and access job-related resources.

Listen to this episode to learn more about how to achieve LinkedIn success following Shara's expert advice!

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Katia Yakovleva discusses Content Radar, an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing. 

Start Using Content Radar AI today: https://contentradar.ai/

The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn and X. 

Content Radar helps users transform existing content into ready-to-go posts, matching their brand's tone of voice and saving time. 

Features include a LinkedIn carousel AI tool, auto engagement capabilities, and Slack integration for team collaboration. 

Katia Yakovleva emphasizes that Content Radar offers cost-effective plans for solopreneurs and larger teams. The platform is designed to help businesses grow their presence and generate leads through optimized content marketing strategies.

FAQ About Content Radar AI

What is Content Radar AI and what problem does it solve?

Content Radar AI is an AI-powered workspace for content marketing, designed specifically for B2B content. It solves the problem of tedious and time-consuming marketing operations, particularly content repurposing and omnichannel distribution. It allows users to input existing content (podcasts, videos, white papers, blog posts, etc.) and quickly transform it into ready-to-go, on-brand content for LinkedIn, Twitter (X), and other platforms, significantly reducing the time spent on content creation and distribution. The long term vision is to build a marketing OS for B2B content where all content is in one place.

Which social media platforms does Content Radar AI currently support and are there plans to add more?

Currently, Content Radar AI primarily focuses on LinkedIn and X (Twitter). However, there are plans to integrate with more platforms and content formats as the product evolves, ultimately aiming for an omnichannel content funnel approach.

How does Content Radar AI ensure the security and authenticity of its integrations with platforms like LinkedIn?

Content Radar AI works directly with the LinkedIn team and uses the official API for developers, ensuring that all integrations are up-to-date and secure. This direct collaboration and access to the official API guarantee the safety of user data and compliance with platform guidelines, minimizing the risk of losing native impressions.

What are some of the key features offered by Content Radar AI?

Content Radar AI offers a range of features, including:

Content Repurposing: Transforms existing content into ready-to-go posts for various platforms.

Listen to this episode to learn more about Content Radar AI for scheduling posts for your business.

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Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world!!! 🌎

Welcome our first guest of the day (we have a 3 episode day run to celebrate our women), Nelly Golddy! This episode was recorded on her birthday (02/14).

Nelly Golddy, an interior designer, shares her journey into the industry on the We Don't PLAY podcast. 

She discusses how she started her business with limited capital, emphasizing the importance of using existing skills and taking initiative. 

Nelly highlights the need for continuous learning and adapting to evolving trends in interior design. She explains her client consultation process, stressing the importance of understanding their needs and balancing them with her expertise. 

The conversation explores budgeting for interior design projects and recommends involving an interior designer from the outset of any construction. 

She advises those considering redesigning their homes to research their style and seek inspiration online before consulting a professional.

Frequently Asked Questions: Interior Design with Nelly Golddy

1. How did Nelly Golddy get started in the interior design business?

Nelly was sponsored by the Mastercard Foundation to study interior decoration. While still in school pursuing her ACCA, she realized she could monetize her skills after friends frequently asked her to decorate their homes. Without initial capital, she created a flyer and sent it to her contacts, surprisingly receiving an overwhelming response. She emphasizes starting with available skills rather than waiting for perfect circumstances.

2. What advice does Nelly give to young entrepreneurs or individuals hesitant to promote their services?

Nelly describes herself as a "forceful person" and encourages others not to fear rejection. She believes in pursuing goals relentlessly and taking inspiration from a higher power. She did not worry about being perceived as "too much" when promoting her flyer and was pleasantly surprised by the positive international and local response.

3. What is Nelly's perspective on the youth in her country (Ghana) and their approach to employment?

Nelly observes a tendency among Ghanaian youth to rely heavily on securing corporate jobs after graduation, often leading to unemployment and a dependence on the government. She advocates for developing skills and starting small businesses to avoid prolonged periods of joblessness and build self-reliance.

4. How has Nelly's approach to interior design evolved over the past decade?

Nelly emphasizes the importance of continuous learning and adaptation in the ever-changing field of interior design. She actively seeks to stay updated on new trends, learns from her past mistakes, takes courses, and attends conferences to improve her business and client relationships.

5. How does Nelly approach the initial consultation with a client who needs interior design?

The consultation involves understanding the client's concept, even if the client struggles to articulate it. Nelly listens to their preferences, advises based on the space's constraints, and considers their budget. She aims to create a comfortable and relatable space that reflects the client's personality, balancing her professional expertise with the client's desires.

Connect with Nelly Golddy via her website @ buukmenow.com or Instagram @nelly12golddy.

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Why do small businesses need SEO? It's a money or time factor.

In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising.

I highlight the importance of answering customer questions through content creation, suggesting that this strategy helps businesses become credible and sustainable brands, drawing traffic and potential sales.

I discuss key strategies, including using cost-per-click data to create targeted content, writing helpful articles, producing podcasts, and optimizing website PDFs.

I further stress the importance of consistency, patience, and providing value to potential customers over time.

Additionally, I emphasize cultivating the correct mindset.

FAQ: SEO for Small Businesses

1. Why is SEO important for small businesses?

SEO is crucial for small businesses because it levels the playing field. It allows you to compete with larger companies that have substantial advertising budgets by organically improving your visibility in search engine results.

SEO helps more people find your business, connects you with those seeking your services, and establishes you as a credible and sustainable brand online. It provides a long-term strategy for growth, focusing on answering customer questions and providing valuable information.

Paid advertising can be expensive and unsustainable, while SEO offers a cost-effective way to reach a wider audience.

2. How does SEO help small businesses compete with larger companies?

Larger companies often invest heavily in paid marketing and advertising campaigns. SEO allows smaller businesses to gain visibility by focusing on organic search results. By answering questions on your website and creating content relevant to your target audience, you can improve your search ranking and attract customers actively searching for your products or services.

This reduces reliance on expensive advertising and allows you to connect with customers looking for precisely what you offer. Essentially, SEO enables you to show dominance in your niche, even against larger competitors.

3. What are the first steps a small business should take for SEO?

The initial focus of SEO should be technical. Ensure your website's backend is optimized for search engines to properly index and rank your content. If the technical aspects aren't in place, even the best content won't rank well. This means addressing issues like broken links, duplicated content, and ensuring server accessibility. Simultaneously, conduct thorough keyword research to identify the questions and phrases your target audience is using to find businesses like yours. Understand what your niche is and where your audience is. Once the technical foundation is strong, create valuable content that directly addresses these queries.

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Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines.

Key SEO Factors to Consider:

Do you need website development optimization? Click here to schedule a free website development consultation.

Actionable Takeaways:

• Clearly define the specific goal of each landing page.
• Conduct thorough SEO audits and implement best practices.
• Prioritize a user-centric design with clear calls to action.
• Continuously monitor and analyze user behavior to optimize landing pages.
• Focus on providing genuine value and building trust with potential clients.
• Own your website domain and ensure you have full control.
• Always have the WHO WHAT WHERE shown
• Implement your landing page SEO or DIY with AI tools.

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Welcome to the Super Bowl Commercial Advertising room where marketing professionals analyze the Super Bowl commercials as case studies.

We debated the effectiveness of various advertising strategies, considering factors like storytelling, brand awareness, target audience, and return on investment.

The conversation expanded to broader marketing topics, including the efficacy of different advertising channels (direct mail, radio, social media), and the importance of data-driven decision-making.

Different perspectives on the value of high-cost advertising campaigns like Super Bowl spots were presented, highlighting the importance of aligning advertising with business goals and target demographics.

Finally, we significance of seasonal marketing and its varied applications.

1. What were some of the key themes or strategies observed in the Super Bowl commercials this year?

Several key themes emerged from the Super Bowl commercials this year. Storytelling was a dominant strategy, with brands like Lays using narratives that initially obscured the product, focusing on the experience and connection. The use of user-generated content (UGC) and community engagement was also noticeable, with brands such as Taco Bell incorporating real people and their experiences with the brand into their commercials, rather than focusing solely on celebrities. Another theme was the psychological aspect of marketing, which aims to create a feeling or aesthetic that subconsciously attracts people to a brand, as well as the idea of active recall where brands leverage recognition to create a sense of community.

Lays' commercial was noteworthy because it initially did not focus on the product. It began by showcasing a potato farm and a girl picking up a potato, following the potato’s journey from the farm to the kitchen table. This narrative approach made the ad about the process and the experience, not just the chips themselves, which created a more engaging and emotional connection with the audience. Only at the end was it revealed that the commercial was for Lays, associating the brand with the organic and wholesome feeling conveyed by the story, making it stand out from other more straightforward product placements.

Taco Bell's commercial stood out by using a combination of celebrities and user-generated content (UGC). While it featured LeBron James, it deliberately shifted focus towards ordinary people who love the brand, showing them at the drive-thru, on picnics, and having fun with Taco Bell products. The commercial used a mix of these real life scenes mixed in with postcard like images with the effect of making the brand feel more relatable, authentic, and community-focused. Instead of relying solely on the celebrity's endorsement, it highlighted the genuine experiences of its customers. This ultimately showed that the brand values its community more than celebrity endorsements.

While often used interchangeably, advertising and marketing budgets are different. Advertising is a part of marketing, and involves the cost of placing an advertisement. Marketing is a broader term encompassing the development and execution of strategies that promote brand awareness, and convert sales. Advertising budgets focus on the costs of producing and placing ads, while marketing budgets include broader efforts such as SEO, content creation, market research and branding. Understanding the difference is essential for businesses to allocate their resources effectively, because both are separate elements of the same overall strategy.

Hope you enjoy this episode to get more insights on the Super Bowl. 🏈

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Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in.

Key Themes and Ideas:

Website Content as a Cornerstone:

The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at the number of pages you had on your website by this time last year.”

Key Quotes:

Actionable Insights:

Conclusion:

The Clubhouse discussion provides valuable insights into the evolving landscape of SEO, stressing the importance of website content as a foundation for digital presence and business growth in 2025.

I emphasize consistent updates, structured content, mobile optimization, and an understanding of the changing search landscape, urging a shift in mindset towards a more proactive and strategic approach to SEO. The call to action is that you should embrace new technology, but also leverage the human experience in your SEO strategy.

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This Clubhouse audio recording features a discussion on domain authority, its importance for online businesses, and how to improve it.

Looking for SEO Services? Click here to book a call with Favour Obasi-ike

I define domain authority as online credibility leading to recommendations and explains that it's built through consistent, high-quality content distribution across multiple platforms.

The conversation also explores the use of tools likeSender Score to assess email deliverability and the speaker shares examples of brand collaborations and AI influencers to illustrate the concept further.

Finally, I offer advice on rebranding and maintaining domain authority during a name or platform change.

Read More: Domain Authority vs Page Authority: What Does It Mean for SEO? 📄

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More Resources

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Newsfeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This podcast interview features Nigerian singer-songwriter M.E., a two-time Grammy nominee. He discusses his musical influences (Anita Baker, Tiwa Savage, and Usher), his creative process, and overcoming creative blocks by joining communities and taking breaks.

M.E. also details the concept behind his new music video, "Tsunam.e," which explores escaping overwhelming thoughts.

Finally, he shares his most memorable moment, meeting Whitney Houston, and promotes his upcoming album and Valentine's Day single.

🎼 Listen to M.E's music on his official website >>

🎥Watch "Tsunam.e" on YouTube >>

Get to know M.E

Grammy Nominated Singer/Songwriter

Music has the power to transport us to another time and place.

M.E. music loves to harness that power with a broad audience of fellow music lovers and passionate musicians alike. He has become a force to reckon with as one of the most excitingly anticipating upcoming singer/songwriters in the industry. M.E. is a Nigerian native, born an raised in Lagos and have progressively stood out amongst his peers putting him in the fore-front and described as “Original and never before seen or heard of”. 

FAQ

Who is M.E. and what does he do?

M.E. is a two-time Grammy-nominated singer-songwriter from Nigeria. He's a multifaceted artist involved in various aspects of music creation, including vocal teaching, vocal and music arrangement, and songwriting. He emphasizes his dedication, noting he's been working hard for over 25 years and considers this to be his best year yet. He views himself as authentically unique and is focused on inventing his own sound.

Which artists have significantly influenced M.E.'s musical style and why?

M.E. identifies Anita Baker, Sade, and Usher as his top three musical influences. He admires Anita Baker for her innate vocal talent, noting her sound as therapeutic and unique. Sade's influence stems from her Nigerian heritage, her ability to evoke strong moods with her music and her timeless sound.

He credits Usher for solidifying his understanding of melody, songwriting, singing finesse, and for shaping his career trajectory after first hearing "You Remind Me." These three artists have all had a significant impact in shaping his musical perspective.

Can you explain the concept behind M.E.'s song "Tsunam.e"? "Tsunam.e" is not a literal reference to the natural disaster but rather a metaphor for an overwhelming wave of emotion and thought. M.E. uses the imagery of diving into a pool and feeling a tsunami-like force as a way of escaping negative thoughts, stress, and depression.

He seeks a powerful distraction that allows him to reset and return to his present state with a refreshed perspective. He notes it is about searching for something, anything, to escape and feel again.

What is M.E.'s most memorable musical moment?

M.E.'s most memorable musical moment was meeting Whitney Houston in 2011/2012 and giving her feedback on her unreleased music. He was initially an observer in the studio as she played music for others like Brian Michael Cox, but he was eventually asked his opinion. His honesty and feedback were well-received, which he credits as a moment that changed the course of his career and helped to develop relationships in that room, including with Whitney. This was especially impactful given that starstruck behavior was usually discouraged within the industry.

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More Resources

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Newsfeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Services Explained⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠⁠

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This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts.

I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors.

Effective email marketing is presented as a crucial complement to SEO for driving leads and sales.

I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connecting with the target audience through valuable content and targeted marketing.

FAQ: Measuring ROI of SEO Efforts

What is ROI in the context of SEO, and why is it important to measure?

ROI (Return on Investment) in SEO refers to the measure of how much benefit (usually profit or value) you gain from the resources you invest in search engine optimization. Measuring ROI is critical to understand if your SEO efforts are effective, whether your investment of time and money is yielding results, and where adjustments need to be made. Without measuring ROI, you're essentially doing SEO "for the sake of doing it" and potentially wasting resources without reaching your business goals.

How does consistent content creation influence SEO ROI, and what should be considered when producing content?

Consistent content creation is essential for long-term SEO success and ROI. The more pages and valuable information you publish, the more chances you have to appear in search results. When producing content, you should consider both the user and search engine needs. Content should be relevant, address user queries, be presented engagingly (e.g. with statistics, infographics, videos), and consider when your audience is most likely to be receptive to it (e.g., time of day). The quantity and quality of content directly impact your ability to reach your target audience.

What other tools can help with understanding user behavior and how can they be used to improve SEO ROI?

Several tools can aid in understanding user behavior and optimizing your site's performance, contributing to better ROI. Some key tools include: Google Search Console to monitor your site's performance in Google search, Google Analytics to analyze traffic and user behavior on your website, other analytics platforms like Matomo Analytics, heat maps like Crazy Egg to see where users click and scroll on your pages and Google Lighthouse to evaluate site speed. Using data from these tools allows you to find underperforming content, track how users interact with your website, and make informed improvements to enhance both user experience and SEO ranking.

When starting SEO efforts from scratch, what's a practical way to begin measuring and optimizing? When beginning SEO from scratch, start by identifying the keywords that people are using for your content or service. Then create content that specifically answers those questions. Go beyond flat answers by including statistics, infographics, videos, FAQs, and case studies. Then take note of how much content you created last year, compared to this year. With more content you will attract more traffic. With more traffic, you can see how people are finding your site, where they are clicking and how they are using the page, and use this data to optimize for long term growth.

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