We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Sonia Chand is a neurodivergent author, podcaster, and mental health expert. Sonia is also a licensed psychotherapist offering specialized coaching services designed to empower individuals to navigate social interactions, build meaningful connections, and foster self-confidence.

Whether supporting neurodivergent individuals with socio-emotional challenges or helping clients cultivate self-esteem, Sonia provides practical, personalized guidance to help clients thrive in their personal and professional lives.

Note from Sonia Chand

"Diagnosed with autism in my twenties, I turned my journey of self-discovery into a calling to help others embrace their unique paths.

Through my upcoming book, Dropped in a Maze: My Life on the Spectrum, and my podcast, I share stories and insights that challenge stereotypes and foster deeper understanding of neurodiversity.

My work is driven by a vision of a more inclusive world—one where neurodivergent habits, traits, and quirks are celebrated as strengths rather than seen as shortcomings. I believe our differences are not detours; they are the map to our truest selves."

Buy the Book Now => Dropped in a Maze: My Life on the Spectrum

Visit Sonia Krisha Chand's website here =>

About this podcast

Sonia discusses her book, which chronicles her experiences with high-functioning autism and navigating life's challenges. 

She shares her inspiration for writing, the positive reception the book has received, and its potential impact on understanding neurodiversity. Favour and Sonia also explore strategies for promoting the book, particularly through Pinterest and speaking engagements. 

They touch upon the themes of personal growth, advocacy, and using one's story to connect with and inspire others. 

Sonia also mentions her podcast, "On the Spectrum with Sonia," which further explores these topics and highlights stories of overcoming adversity.

Frequently Asked Questions with Sonia

1. What was the initial inspiration behind writing your book, "Dropped in a Maze"?

The inspiration struck in 2005 while attending a book fair in Chicago. Witnessing numerous authors openly sharing their personal stories, including experiences of war, trauma, and hardship, deeply moved me. It sparked the realization that my own story, navigating life after a late diagnosis of high-functioning autism, was also worth telling. As we were leaving, the thought, "Oh my god, I need to write my story. If they're telling their story, why can't I?" became the catalyst for "Dropped in a Maze."

2. What are some of the core themes explored in "Dropped in a Maze"?

The book delves into various aspects of navigating life with high-functioning autism, both before and after the diagnosis at age 20. Key themes include the feeling of being socially and emotionally lost ("like being blindfolded in the maze of life"), the challenges of social connection and peer rejection, struggles with sensory issues and change, and learning at a different pace (including failing second grade). It also explores navigating different types of friendships, including toxic ones, and the complexities of therapeutic relationships, alongside broader themes of career, loneliness, and ostracism.

3. What kind of impact has "Dropped in a Maze" had on readers since its launch?

The book has resonated with a diverse audience. I've received messages from individuals who were also diagnosed late on the autism spectrum and found common ground, even across cultural backgrounds. A therapist found it helpful professionally and wrote a review. Notably, an editor who worked on the book, a former teacher, expressed wishing she had access to it during her teaching career, highlighting its potential educational value in understanding neurodiversity.

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This episode critically breaks down the differences between email campaigns and email workflows for business marketing.

I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. 

Email campaigns are presented as scheduled, frequent communications for broad audiences, akin to newsletters, while email workflows are described as automated, personalized sequences triggered by specific user actions, resembling sales funnels.

The discussion further covers the importance of email deliverability and domain authentication, and touches upon the value of understanding audience preferences through feedback mechanisms like polls.

I conclude by highlighting the long-term impact of effective email marketing in building trust and fostering customer relationships.

Frequently Asked Questions: Email Marketing for Business Growth

1. What is the fundamental difference between email campaigns and email workflows for business marketing?

Email campaigns are typically one-off or regularly scheduled messages sent to a broad segment of your audience to promote a specific offer, share news, or provide updates. Think of them as broadcasts with a defined start and end, like a weekly newsletter or a promotional announcement. Email workflows, on the other hand, are automated sequences of emails triggered by specific actions or behaviors of an individual subscriber. These are designed to nurture leads, onboard new customers, or provide personalized experiences based on their engagement. Workflows operate based on conditional logic and are designed to guide subscribers through a specific journey.

2. Why is understanding the difference between email campaigns and workflows crucial for business growth in 2025?

Understanding the distinction allows businesses to communicate more effectively and strategically. Campaigns help maintain consistent communication and reach a wide audience with timely information. Workflows enable personalized and targeted communication, ensuring subscribers receive relevant information based on their interests and stage in the customer journey. This leads to higher engagement, better lead nurturing, increased sales conversions, and stronger customer relationships, all vital for sustained growth.

3. How do email service providers (ESPs) view email campaigns versus email workflows, and why does this matter?

ESPs like Gmail, Yahoo Mail, and Apple Mail assess emails based on factors like sender reputation, engagement metrics (opens, clicks, replies), and spam complaints. Well-executed workflows often result in higher engagement rates because they are more targeted and relevant to individual subscribers. This positive engagement signals to ESPs that the emails are valuable, improving deliverability and inbox placement. Poorly managed campaigns or irrelevant mass emails can lead to lower engagement and potentially damage sender reputation, causing emails to land in spam folders.

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This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. 

We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. 

The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. 

Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach.

Frequently Asked Questions: Email Marketing SEO

1. What is the core concept of "email marketing SEO" being discussed?

The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results.

2. Why is building an email list considered so crucial ("The money's in the list")?

Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset.

3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list.

4. What role does segmentation play in effective email marketing, especially with a large list?

Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content.

5. Why is the "welcome sequence" considered the most underrated email marketing sequence?

The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood.

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Looking for the best Pinterest SEO practices to save you a tonne of time and money while growing your business?

Watch me, on video, break down in 25 minutes, how Pinterest Business works as a visual search engine at Cre8tive Con in Intercontinental Hotel, Downtown Chicago.

Watch this video on YouTube Unlisted: https://www.youtube.com/watch?v=Pu7TmBzKQJE

Goes Public on April 1This video will walk you though:

◉ Pinterest SEO: Statistics to Know

◉ How to Use Pinterest Boards and Pins

◉ Why Pinterest SEO is Important for BusinessesHere are the timestamps for the discussed topics in the video:

00:00 - 00:14: Introduction and initial interaction with the audience.

00:14 - 00:31: Uses of Pinterest by the audience.

00:31- 00:57: General thoughts about Pinterest and its significance.

00:57 - 01:12: The concept of "interest" derived from "Pinterest".

01:12 - 01:50: Pinterest's taste graph, user statistics, and unique advertising features.

01:50 - 02:29: Zip code marketing and its advantages on Pinterest.

02:29 - 03:24: Comparison of content lifespan between Pinterest and other platforms.

03:24 - 04:03: The importance of planning ahead on Pinterest.

04:03 - 05:09: Pinterest as a connector between different platforms and scale opportunities.

05:09 - 06:59: How Pinterest connects social media platforms and builds audience engagement.

06:59 - 08:20: Strategic organization of boards and pins on Pinterest.

08:20 - 09:59: Unique features for business and affiliate marketing on Pinterest.

09:59 - 11:10: Distinction between personal and business use of Pinterest.

11:10 - 12:32: Personal testimony of Pinterest's effectiveness.

12:32 - 13:59: Detailed explanation on types of data connections.

13:59 - 15:38: Strategic use of other platforms like Instagram and LinkedIn with Pinterest.

15:38 - 17:02: Minimizing wasted efforts and money with ads on Pinterest.

17:02 - 19:32: Importance of embedding content on websites to enhance engagement.

19:32 - 21:49: Explaining technical details of XML files and RSS feeds.

21:49 - 22:56: Guest interaction and testimonial on using Pinterest effectively.

22:56 - 23:25: Explanation of Pinterest's algorithm “Pixie”.

23:25 - 24:08: How to leverage image content for better searchability.

24:08 - 24:22: Further clarification on operational use.

24:22 - 24:49: Audience appreciation and closing remarks.

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This episode will help you understand the differences between organic and paid advertising strategies for small businesses.

We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing.

Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses

1. What is the fundamental difference between organic and paid advertising strategies for small businesses?

Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time.

Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).

2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted:

* Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content.

* Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time.

* Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation.

4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues:

* Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.

* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results.

* Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits.

* Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.

* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.

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Meet Google AI mode, a new search experiment requiring application for access (which I got today).

This feature provides AI-powered responses and follow-up capabilities, akin to other AI tools. I emphasize the importance for businesses to understand this shift, highlighting the necessity of a strong technical SEO foundation and relevant content to be discoverable.

Furthermore, the discussion touched on Google Search Console, website performance as a car, the value of answering questions online, and the significance of platforms like Pinterest for business reach, ultimately urging businesses to adapt to evolving search technologies and build a solid online presence.

Frequently Asked Questions: Understanding Google AI Mode and Its Implications

1. What is Google AI Mode?

Google AI Mode is a new search experiment being rolled out by Google. It represents an evolution of the AI Overviews feature, aiming to provide more comprehensive, AI-powered responses to user queries. This experiment allows for follow-up questions, creating a more conversational search experience similar to interacting with other AI tools like ChatGPT. It signifies a shift in how Google Search may function in the future, integrating AI more deeply into the core search experience.

2. How is Google AI Mode different from current Google Search and AI Overviews?

Currently, Google Search displays traditional listings along with AI Overviews for some queries, which provide brief AI-generated summaries. Google AI Mode appears to be a more immersive AI experience. Instead of just a summarized overview, users will engage in a more dynamic, conversational interaction with AI to get answers and explore topics. The interface itself on google.com is expected to change, potentially featuring an "AI Mode" alongside options like "Images" and "Videos."

3. How can I access Google AI Mode? Is it available to everyone?

Access to Google AI Mode is currently limited. It is being rolled out as an experiment, and users need to apply and join a waitlist to potentially gain access. As of late March 2025 (based on the source's timeline), it appears to be available as a test within Google Labs and requires opting in. Furthermore, it seems testing is restricted to personal Gmail accounts rather than Google Workspace accounts. Initially, it's available in the US, with potential expansion to other regions in the future.

4. What are the potential benefits of Google AI Mode for users?

Google AI Mode promises a more efficient and in-depth way to find information. Users can ask complex questions and engage in follow-up queries to refine their understanding without needing to navigate multiple traditional search results.

5. How might Google AI Mode impact businesses and website traffic?

The integration of AI Mode could significantly alter how users discover websites. If AI-powered responses become the primary way people get information, websites that are not referenced or linked within these AI interactions may see a decrease in organic traffic. It will become crucial for businesses to ensure their content is high-quality, trustworthy, and easily understandable by AI algorithms to be considered as a reliable source. Being linked in AI responses could become a significant driver of relevant traffic.

I hope you learn something new from the new Google AI Mode.

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Welcome to a fiery 🔥 conversation between Lisa Galea, a design and advertising expert from Australia, and the host of the "We Don't PLAY" podcast, Favour Obasi-ike.

About Lisa Galea

Lisa Galea a creative alchemist and serial entrepreneur based in the Byron Bay Hinterland, Australia. With over 30 yr experience in the adverting and design industry, Lisa’s seen it all. She's been on the inside of large brands such as Sotheby’s, Toyota and Penfold Wines and worked with smaller start-ups bring new products to market while building four successful businesses of her own.

Lisa has a master’s in behavioral science of Adverting and is also trained in Brené Brown’s Dare to lead program. She currently serves as a business mentor for the Australian Governments Female Founders program and via zoom for the Australia Awards Alumni PNG Female Initiative: mentoring in Leadership and Confidence also running 2-day workshops on communication and confidence.

Read more on The Futur website here >>

About this episode

We discuss the often-overlooked importance of design in conjunction with advertising for business owners. Lisa shares her background in advertising, design, and even science, emphasizing that effective visual communication builds brand confidence and consistency.

The conversation explores how elements like fonts and overall presentation significantly impact customer perception and purchasing decisions.

Lisa also touches upon common pitfalls for new business owners, the power of mindset, and the evolving landscape of design and technology.

Ultimately, the discussion highlights the holistic nature of branding, where design, marketing, and advertising are interconnected in shaping a business's image and success.

Contact Information

Visit Lisa Galea's website here to work with her and her team.

Frequently Asked Questions

1. How did Lisa Galea's background in science and early exposure to computers shape her career in design and advertising?

Lisa Galea's initial studies in genetics and math instilled in her a problem-solving mindset, which she found surprisingly applicable to design. The transition to computer-based design in the early stages of her career provided her with a significant advantage, as she possessed skills that many established creatives lacked. This early adoption of technology allowed her to work on more complex and interesting projects in advertising, laying the foundation for her diverse and successful career.

2. What key insights did Lisa Galea gain from her experience in the wine label industry regarding design and marketing? Working with wine labels, Lisa realized the power of visual communication as "mini billboards" competing for attention. This experience underscored the importance of fonts and overall label design in immediately positioning a product and capturing consumer interest. She learned that even subtle design choices can significantly impact perceived value and brand recognition in a crowded marketplace.

3. Lisa Galea emphasizes that "design solves problems, it's not an art." What does she mean by this, and how should business owners apply this perspective?

Lisa believes that at its core, design is about finding effective visual solutions to business challenges, such as attracting customers, conveying a brand message, or differentiating a product. This problem-solving approach contrasts with a purely artistic viewpoint that might prioritize aesthetics over functionality and strategic goals. Business owners should view design as a strategic tool to achieve specific objectives rather than just making things "look pretty."

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The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates.

The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience.

We also touch upon the significance of SEO tools, mentioning SEO Gets as a more comprehensive alternative to Google Search Console for deeper data analysis.

Ultimately, the discussion underscores the need for businesses to actively analyze website data to enhance engagement and conversions.

Frequently Asked Questions: Optimizing Your Website for Growth

1. Why is simply having a website and creating more content often not enough for business growth?

While a website provides a presence and content aims to attract visitors, merely having them doesn't guarantee engagement or conversion. Businesses need to ensure their content is optimized for the right audiences and that website visitors can easily find what they need and take desired actions. Without understanding user behavior, efforts can be misdirected, leading to wasted resources and missed opportunities to connect with potential customers effectively.

2. What is website heat mapping and how can it benefit my business?

Website heat mapping is a technique that visually represents user interaction on your website pages. It shows where users click, how far they scroll, where they spend the most time (attention), and general areas of engagement. By understanding these behaviors, businesses can gain valuable insights into what content resonates with visitors, identify areas of confusion or friction, and optimize their website for better user experience, engagement, and ultimately, conversions.

3. What are the key metrics or sections to focus on within a website heat map tool like Microsoft Clarity?

Microsoft Clarity, a free heat mapping tool, typically provides insights through four main sections:

* Clicks: Shows where users are clicking on your pages, indicating what elements they find interesting or interactive.

* Scroll: Reveals how far down users are scrolling on your pages, helping you understand if they are seeing your key content and calls to action.

* Attention: Highlights the areas of your pages where users spend the most time with their mouse movements, indicating what content captures their interest.

* Area: Aggregates user interactions within specific zones of your webpage, providing a broader view of engagement. Analyzing these sections can help pinpoint popular content, identify drop-off points, and understand user navigation patterns.

Hope you enjoy this episode today we went deep into this topic.

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“Storytelling is the key to unlocking your greatness.”

⁠Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert.

I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books.

I support organizations with improving their team's productivity by strengthening their role as group members through the use of storytelling.

Hint: Listen to the end of this episode to get ⁠⁠Porsché⁠⁠'s number. 👀

Talk to Porsche Steele today >>

About this Episode

This podcast excerpt features a conversation with ⁠Porsché, a book coach, who shares her personal journey and expertise in the self-publishing industry. 

She recounts her challenging past, including escaping a cult-like family situation, which ultimately led her to discover her passion for editing and publishing. 

She emphasizes the importance of a book for entrepreneurs to establish authority and thought leadership, explaining how to effectively structure and write a book by focusing on solving audience problems and incorporating personal stories. 

She also contrasts the typical six-year timeline for solo book completion with her accelerated process of around three to six months when working with a professional like her. 

She provides insights into the various stages of book creation, from ideation and outlining to writing, editing, and production, and offers a direct way for listeners to connect with her for publishing assistance.

Use the contact form or email her at [email protected].

Enjoy this episode as you dive deeper into our conversation!

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Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025.

Connect with Favour Obasi-ike on LinkedIn here >>

Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >>

We emphasize the importance of creating both content for search engines and building community awareness through social platforms. Integrating these strategies is crucial, with website content serving as a central hub and social media driving traffic and engagement.

The conversation also touches upon leveraging different social media platforms, the power of consistent engagement, and the significance of having an email list to cultivate a direct connection with an audience.

Real-world experiences and actionable tips are shared, highlighting the interconnectedness of content creation, SEO, and social media for business growth.

Success in content SEO lies in providing those answers directly on your website.

Key elements of content SEO marketing include:

⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠

Connect with me 🔗

>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.