We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Do you travel with an American Express card? Do you love to travel with points and miles instead of paying cash? Do you love to travel as a therapeutic and mental health reliever?

Welcome to the digital world of traveling where we are graced to listen to Lola Coker-Oni, owner of Cosmopolitan Empire.

Podcast Summary

This podcast interview features Lola Coker-Oni, a top-tier travel concierge, who discusses her career path and business, Cosmopolitan Empire.

She details her expertise in curating high-end, personalized travel experiences, particularly for multigenerational families, emphasizing safety and mental well-being.

Lola explains her tiered luxury travel packages, ranging from mid-luxury to ultra-luxury accommodations and experiences.

She also shares an anecdote about navigating cultural and religious sensitivities while traveling internationally, highlighting the importance of pre-trip research and client communication.

FAQ about this podcast episode

1. What is a travel concierge and how does it differ from a travel agent?

A travel concierge, unlike a traditional travel agent, focuses on creating highly personalized and curated travel experiences beyond simply booking flights and hotels. They act as a personal travel consultant, delving into the client's needs, preferences, and motivations for travel, and crafting bespoke itineraries with a strong emphasis on unique accommodations, cultural immersion, and mental well-being. This may involve building relationships with hotel owners and architects, booking private villas or islands, and creating itineraries around individual family members' needs and special interests. A travel concierge emphasizes the "why" of travel, focusing on the client's emotional and mental needs, while a travel agent primarily focuses on the "how" of travel. 🧭

2. How did Lola get started in the concierge and travel industry?

Lola began her career in customer service before transitioning into the hospitality industry. She worked in various hotel and restaurant roles, eventually becoming a concierge for a residential building. She recognized the demand for exclusive experiences and personalized services, which led her to work for American Express as a concierge for platinum and black card holders. Later, she became the first female chief concierge at the Intercontinental Hotel in Nigeria. After this she worked for a concierge company before starting her own, which evolved into a focus on high-end travel, understanding mental health as a key driver, and designing family travel, where she leverages her experience and connections to curate unique and personalized trips.

3. How does Lola define and categorize luxury when it comes to travel?

Lola breaks down luxury into several tiers: mid-luxury, luxury, premium luxury, and ultra-luxury. Mid-luxury refers to travelers who are willing to spend more on the experience and accommodations, while luxury caters to those staying at well-known brands. Premium luxury focuses on boutique hotels for a more customized experience, and ultra-luxury involves stays in private villas and islands and chartering private planes and yachts. Ultimately, Lola defines luxury as a state of mental well-being, focusing on understanding the client's individual needs and providing experiences that are rejuvenating and transformational.

4. How can people connect with Lola and her team for travel concierge services?

Lola’s company is Cosmopolitan Empire and clients can find her at www.cosmopolitanmpire.com. She is also on Facebook and Instagram @conciergecosmopolitanempire, and can be contacted by email at [email protected] or by phone at 678-650-0084.

She is happy to schedule a free 30-minute consultation, particularly if you mention hearing about her through this episode.

Book a call with Cosmopolitan Empire here >

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I'm geeking out how AI-powered this conversation is about to be for you as we bring Lola Coker-Oni, owner of Cosmopolitan Empire, to bring you the best set of luxury travel experiences this 2025.

Here's our episode AI summary before the real interview coming soon.

Visit Cosmopolitan Empire Website today: https://www.cosmopolitanempire.com/home

Glossary of Key Terms in this episode

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This Clubhouse audio recording discusses strategies for sending high-volume emails effectively, focusing on the importance of sender reputation and deliverability.

Participants debate the merits of using Amazon Simple Email Service (SES) directly versus employing a platform like FloDesk which integrates with SES.

>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<

The conversation also explores leveraging AI tools like ChatGPT for generating marketing offers and course creation, emphasizing the need to address customer pain points effectively.

Additionally, we discuss the value of offering free marketing audits or partial course previews to generate leads and demonstrate expertise.

Finally, the importance of consistent email marketing, budget allocation, and understanding customer preferences is highlighted.

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This episode announces a NEW partnership between the We Don't PLAY podcast and the stellar email marketing platform, Flodesk!

I discuss Flodesk's amazing features, such as its integration with Amazon SES (Amazon Simple Email Service) and surprising affordability compared to competitors like Mailchimp, Klaviyo, Constant Contact, etc.

The partnership will provide listeners with discounts and access to workshops.

>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<

I emphasized the importance of building relationships through email marketing for business success rather than focusing solely on immediate sales.

Finally, upcoming workshops on email marketing and Flodesk are promoted in this episode.

Sign up here to access the 2025 workshop calendar 🗓️

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This podcast interview features Tony with the Keys, a musician and marketer who uses music to build brands. He explains his unique approach, which combines his musical talents with his marketing expertise to create "sonic branding" for businesses.

Listen to Tony with the Keys' podcast show, "The Dad's Corner" >

Tony discusses how he helps companies find their brand's unique sound, giving examples of successful projects and highlighting the power of music to connect with audiences and improve brand memorability.

He emphasizes that sound is a crucial, often overlooked marketing tool, impacting emotions and memory, and encourages businesses to budget for sonic branding.

Tony With the Keys FAQ

How did Tony With the Keys get his name?

Tony's name reflects his life story. His early years were marked by involvement with gangs, drugs, and incarceration. This difficult period led to a profound personal transformation. He realized that he was meant for a different path, one focused on helping others. He sees himself as having been given "keys" to unlock potential in others, hence the name "Tony With the Keys." The "keys" metaphor extends to his musical abilities as a keyboard player and his experience in the automotive industry.

How does Tony With the Keys combine music and marketing?

Tony combines his marketing expertise with his passion for music by offering a unique service called "sonic branding."

He helps businesses, entrepreneurs, and creators develop a distinctive brand sound that connects with their audiences. This can include creating anthems, fight songs, and sonic logos that embody the essence of a brand's message.

How can someone without a musical background find their brand sound?

Tony believes everyone has an inherent sound within them. Finding your brand sound starts with identifying the qualities and emotions you want your brand to evoke.

Consider whether your brand is aggressive or subtle, bright or melancholic. By translating these descriptive words into musical tones and textures, you can begin to develop a sonic identity that resonates with your audience.

Glossary of Key Terms

Sonic Branding: The strategic use of sound to create a unique and memorable auditory identity for a brand, product, or service.

Brand Sound: The specific sonic elements that represent a brand, including music, sound effects, voiceovers, and jingles.

Sonic Logo: A short, distinctive audio signature that identifies a brand, similar to a visual logo but using sound.

Anthem: A powerful and uplifting song that embodies the spirit, values, and mission of a brand or community.

Fight Song: A high-energy musical piece designed to motivate and inspire, often associated with competition or challenges.

Soundscape: The overall acoustic environment of a particular space or experience, carefully curated to evoke specific emotions and perceptions.

Sonic Seasoning: The practice of using specific sounds in restaurants to enhance the taste and enjoyment of food.

Kingdom Keys: Tony's personal metaphor for using his musical abilities to unlock potential and empower individuals and businesses.

LoudVision Anthems: Tony's company specializing in creating custom sonic branding elements for businesses and organizations.

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This podcast episode discusses basic SEO strategies, comparing Google and Bing search engines with AI platforms like ChatGPT and Perplexity.

I emphasized the importance of organic growth through website optimization and building domain authority, contrasting this with potentially risky "black hat" SEO tactics.

I highlighted the value of a diverse online presence across multiple platforms and the use of AI tools to streamline content creation. Finally, the speaker promotes Harper AI, a new AI assistant tool for enhancing content creation and SEO efforts.

FAQ: Optimizing Your Online Presence

Why is it important to focus on where my business shows up online?

The most important thing for your business is to control where and why you are showing up online. Setting an intention for your online presence helps drive traffic, lead acquisition, growth, and learning what your audience wants from you. It allows you to justify the reasons for being online and ensures you are showing up for the right people, in the right places. A well-defined online strategy provides more accurate lead traffic and business growth by understanding what people are searching for and then strategically creating content to answer those searches.

What are "zero-click" searches and why should I be concerned?

Zero-click searches are instances where people find answers directly on a search results page without clicking through to a website. A staggering 97% of websites are barely getting traffic, meaning they struggle to be clicked on. This shows the need to expand your reach, and understanding the different rankings such as Google, Alexa, Pinterest, and YouTube is very important for growing an omnichannel presence and gaining attention.

How does showing up on multiple platforms improve my online presence?

Showing up on multiple platforms, including different news sources, sites, and backlinks, enhances your marketing value by increasing your reach, connections, and the likelihood of people wanting to work with you. The more places you’re visible, the more your brand recognition increases and the more opportunity to be seen and connect with potential customers. It's about creating a cumulative effect, a compounded interest value, and establishing a wider bandwidth for connections.

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Looking for new ways to use AI for your business? Master AI before AI masters you! This podcast interview with Sadio Jonas, a generative AI expert, discusses the applications and future of artificial intelligence.

Sadio Jonas emphasizes AI as a tool to augment human capabilities, not replace them, and highlights the importance of developing AI strategies for businesses.

She promotes his AI strategy certification program, designed to equip individuals and organizations to utilize AI effectively, and mentions upcoming workshops for leaders hesitant about AI adoption.

Read the FAQs and Certification details here >

The interview concludes with information on accessing Jonas's services and resources.

Click here to be one of the 20 people to sign up for her AI Leadership Insights program >>

About Sadio Jonas

Sadio Jonas is an AI Pioneer, Fractional Executive, and AI Educator who brings human intelligence to the forefront of artificial intelligence. As a Fractional Executive, Jonas guides organizations through the complexities of AI with clarity and confidence.

By founding AI Vantage Consulting and establishing herself as the first AI Strategist, she pioneered the development of one of the first custom GPTs.

She launched the Executive Certification in AI Strategy and Leadership. This program empowers leaders to strategically and confidently leverage AI, ensuring it becomes an empowering asset aligned with human goals and values.

With over a decade of experience in project management and change leadership, Sadio leverages agile methodologies, emotional intelligence, and change management expertise to help businesses and leaders navigate the evolving AI landscape. Her commitment as a Fractional Executive is to make complex AI transitions approachable and manageable, fostering a sense of security for individuals and organizations embarking on this transformative journey.

Renowned for her strategic vision and execution, Sadio excels in building strong partnerships and delivering measurable outcomes. She effectively communicates program health and value while integrating AI solutions that complement existing organizational structures, ensuring sustainable growth. By positioning AI as a strategic ally, she enables organizations to unlock its transformative potential with confidence.

Noticing the immense need for massive skills-based training to meet the needs of the AI-augmented workplace, she also founded The Academy for AI Strategy >, an AI education and workforce readiness program designed for the AI-augmented era. The Academy offers comprehensive leadership training and targeted professional upskilling in generative AI, offering hands-on learning and Certifications in AI Strategy.

On a personal level, Jonas has lived in five countries, been educated in four, traveled to over 30 countries, and embraced diverse cuisines as a gateway to understanding cultures. This culturally rich and human-centered perspective informs her professional approach, ensuring that her solutions are globally resonant and empathetically crafted.

Sadio lives in the U.S. with her husband and two brilliant children whom she learns from regularly.

For inquiries email her at:

[email protected]​​​

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Welcome to Season 10! We kick off with my good friend, David Pezzat, discussing his journey from childhood to digital photography. We have new music in the background too! Enjoy!

Chapters

(00:00) Photography in the Digital Age

This chapter takes us on a journey through the world of photography, exploring the personal story of David, a passionate photographer who found his calling at a young age. Growing up in Texas, David was deeply influenced by his father's poignant wartime photographs, which sparked his desire to capture images with meaningful stories. His journey began at the age of 16 when he seized the opportunity to learn from a professional photographer at a quinceañera. Despite the humble beginnings and initial skepticism from his father, David's unwavering passion for photography drove him to work diligently, even when the pay was minimal. Over the years, he witnessed the transition from traditional film to digital photography, marking a significant evolution in the field. As he reflects on his career, David appreciates the advancements in technology that have made sharing photos easier and more accessible, yet he remains rooted in the impactful storytelling that first inspired him.

(09:32) Evolution of Photography

This chapter explores the intersection of traditional photography principles and modern technology, offering insights for new generations of photographers, particularly Gen Zs and millennials. I emphasize the importance of understanding foundational photography concepts, like ISO, aperture, and shutter speed, to appreciate the art form's history and depth. As technology has advanced, with digital cameras simplifying many processes, there's a call to revisit these fundamentals to maintain quality and avoid common errors. The conversation then shifts to the role of AI in photography, highlighting its potential to streamline workflows, such as image selection and editing, making the process more efficient. I express enthusiasm for AI's potential while asserting that human creativity remains paramount, as it is the source of innovation. Finally, I speculate on the future integration of AI directly into cameras, envisioning a future where AI assists in real-time post-production, enhancing the photographer's toolkit without overshadowing the creative mind.

(19:07) Documenting Moments Through Photography

This chapter explores the artistry and responsibilities of wedding photography, emphasizing the role of the photographer as both a documentarian and a historian. We discuss the importance of capturing genuine, unrehearsed moments and the necessity of syncing with the energy of an event to achieve impactful images. Effective communication with clients is highlighted as essential, with a focus on making them feel comfortable to capture their authentic selves.

(25:33) Expanding Photography Beyond Events

This chapter explores the evolving landscape of photography within the wedding industry and beyond. As weddings shift towards more intimate gatherings, photographers are finding new avenues to express their creativity and maintain profitability. I share my transition into Airbnb photography, highlighting how this niche allows me to capture the inviting and thematic elements of homes in a way that appeals to potential guests. By approaching these spaces as both a photographer and a guest, I focus on details and atmosphere to create compelling images.

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Welcome to the NEW! Google Shopping experience where I am emphasizing on the importance of a well-structured e-commerce website for successful Google Shopping optimization, highlighting the free Google Merchant Center tool.

This discussion includes SEO strategies,  product listing optimization, and the benefits of building a strong online presence to increase brand visibility and sales. I also featured audience participation and questions regarding podcast website strategies.

Frequently Asked Questions: Google Shopping & E-commerce SEO

1. What is Google Shopping and why is it important for businesses?

Google Shopping is a feature within Google's search engine that allows users to search for and compare products from various online retailers. It's crucial for businesses because it provides a direct channel for product discovery, allowing your products to be seen by people who are actively searching for what you offer. It's an incredibly important channel given that there are billions of searches per day. Getting your product listed on Google Shopping gives your business visibility to a huge potential customer base.

2. How do products end up on Google Shopping?

Products displayed on Google Shopping originate from e-commerce websites. To be listed, your website needs to have e-commerce functionality and proper product structuring. This involves having product pages with detailed information, proper product tagging, and structured data (schema) including price, description, color, and size. This data is then linked to your website through your sitemaps, ensuring Google can find the product information it needs.

3. Is Google Shopping free to use for businesses? Yes, Google Merchant Center is a free tool that enables businesses to list their products on Google Shopping. You need a Google account to open a Merchant Center account and provide the information Google needs to show your products. While there are options for paid advertising on Google Shopping to improve visibility, the core listing of products on the platform is free.

4. What is the Google Merchant Center and why do I need it? The Google Merchant Center is where you manage how your product listings appear on Google Shopping. It allows you to upload product feeds, which are essentially spreadsheets of all of your products with necessary details that Google requires such as titles, descriptions, and product availability, and shipping information. It also allows you to create a product sitemap for submission to Google Search Console. This is crucial for ensuring your products are accurately displayed and discoverable within Google Shopping.

5. How can businesses optimize their listings on Google Shopping for better visibility?

Optimizing your listings for better visibility involves a multi-faceted approach. It includes:

* Ensuring detailed product descriptions with all relevant attributes (color, size, etc.)

* Using high-quality product images

* Managing customer reviews and ratings to improve user trust

* Competitive pricing that matches market standards

* Leveraging product labels, price points and other filters

* Using internal and external linking strategy to increase authority

* Writing blog posts and article content that creates opportunities to connect your brand with customer needs through product use cases.

Enjoy this episode and happy Google Shopping!

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HAPPY 31ST BIRTHDAY FAVOUR OKECHUKWU OBASI-IKE 🥳

Favour Obasi-ike, the host of the podcast We Don't PLAY, celebrates his 31st birthday and the podcast's success. The podcast currently ranks within the top 100,000 out of nearly 4 million podcasts globally.

He reflects on a childhood prophecy foretelling his international platform and expresses gratitude for his listeners across 121 countries. 

He also announces upcoming changes to the podcast, including bonus episodes, and trailers, and incorporates AI tools like Harpa AI for SEO improvements. He also promotes his SEO marketing services and plans for season 10, emphasizing adapting to the ever-changing digital landscape.

FAQ: Insights from this Podcast Episode:

1. What is the "We Don't PLAY" podcast about, and how well is it performing?

The "We Don't PLAY" podcast is an SEO marketing show. It is currently ranked in the top 100,000 podcasts out of nearly 4 million globally, at approximately the top 2.5% of podcasts worldwide. The podcast is being listened to in 121 countries according to Listen Notes.

2. What is the significance of the host's birthday in this particular episode?

The host, Favour Obasi-ike, is using his 31st birthday as an opportunity to reflect on his journey, thank his listeners, and share updates and plans for the podcast. He also mentions a childhood prophecy about having an international stage, which he now sees coming to fruition through his podcast. This birthday episode is also meant to be something the host can reflect on in the future.

3. What changes and new content can listeners expect from the "We Don't PLAY" podcast?

Listeners can anticipate more trailers, bonus episodes (which can be shorter form content), and a variety of content types such as music, entertainment, reviews, giveaways, quizzes, and polls. The podcast will also be incorporating ad rolls very soon. In the new year, the podcast will launch its 10th season and hit the milestone of 500 episodes.

4. How does the host use AI in his work, and what platforms does he recommend?

The host uses AI to optimize and scale his business and content creation. He specifically mentions two AI platforms, Harpa AI and Sintra AI, as being particularly beneficial. He uses Harpa AI primarily for his business. He recommends checking them out to improve workflow.

5. What are the major components of SEO that contributed to the podcast’s growth?

The host notes that search engine optimization (SEO) strategies using platforms like LinkedIn, Pinterest, and YouTube, and semantic indexing (saying the same thing in different ways in related search brackets) have been instrumental in expanding the podcast’s reach. This has led to the podcast being listened to on smart speakers.

6. What services do the host and his team offer to businesses? The host and his team offer various services to businesses, such as website audits, website rebuilding, new website development, and SEO and digital marketing consultation. They emphasize using AI to further boost business traffic. They encourage people to reach out to take advantage of the early 2024/25 pricing.

7. How can listeners connect with the host and be featured on the podcast?

Listeners can connect with the host through LinkedIn or by email at [email protected]. To be featured as a guest on the podcast, interested parties can book a call via the playinc.online website. Click the "book a call" button and select "podcast interviews."

The host also indicates that podcasting is a two-way street and he desires a connection with his listeners.

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Thank you for celebrating with me on this special day! 🥳

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