We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.

The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.

Who is this for?

Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.

Summary

Favour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. 

He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. 

The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.

Key Moments & Timestamps

• 01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.
• 02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.
• 04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.
• 06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.
• 08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.
• 10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.
• 15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.
• 18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.
• 19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.

FAQs

Q: What is Pinterest's algorithm called and what does it look for?

A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).

Q: How can I automatically create pins from my website?

A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.

Q: How do I find the right keywords for Pinterest?

A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.

Action Steps

1. Switch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.
2. Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.
3. Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.
4. Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.
5. Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.

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Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. 

He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website over social media profiles, understanding search intent, and leveraging local SEO (like zip codes) to rank faster in less saturated markets.

Who is this for?

Business owners, digital marketers, and content creators looking to improve their organic search visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, the importance of Google Search Console, and how to structure a website to rank higher and drive long-term traffic.

Key Moments & Timestamps

• 01:30 — The Search Loop: How people search, find, click, and save information on Google.
• 03:14 — SEO Foundations: Why discovery is heavily based on keyword research, search intent, and semantics.
• 04:30 — Case Study: Growing a client's organic impressions from 19.1K to 298K in six months.
• 05:49 — The Role of Google Search Console: Why your website must be indexed and have a sitemap to be discovered.
• 07:25 — Guest Insight (Celeste): The power of "niche-ing down" and finding low-hanging fruit in keyword research.
• 10:19 — Guest Insight (Darren): The psychology of language and understanding the mind of your target audience.
• 19:59 — Social Media vs. Websites: Why TikTok is technically a website (registered in 1996) and how it connects to search.
• 21:54 — The Red Flag: Why your website should always rank higher than your social media profiles on Google.
• 25:44 — The Golden Rule: "The only way you can be on Google is by being on Google Search Console."
• 29:27 — Local SEO: The importance of including your zip code or postal code on your website for localized ranking.

FAQs

Q: What is the first step to getting discovered on Google?

A: The absolute first step is connecting your website to Google Search Console and submitting a sitemap. Without this, Google's bots cannot crawl, index, or discover your content.

Q: How long does it take to rank on Google?

A: It depends on the competition and density of your market. Generally, it takes 6 to 24 months for broader terms, but highly specific, localized keywords (e.g., "Easter bunny rentals in Portland") can rank in a matter of hours or days.

Q: Should I link my social media profiles on my website?

A: Yes, but be careful. If your social media profiles rank higher than your website on Google, it's a red flag. Your website should always be the primary "head" or asset, with social media acting as secondary channels.

Action Steps

1. Connect to Google Search Console: Ensure your website is verified as a property on Google Search Console and submit an updated sitemap.
2. Niche Down Your Keywords: Identify "low-hanging fruit" or highly specific keywords in your industry that have lower competition.
3. Optimize for Local Search: Add your specific location, zip code, or postal code to your website's URLs and content to capture local search traffic.
4. Audit Your Links: Check your website's footer to ensure social media links are opening in new tabs and not draining your primary domain authority.
5. Understand Your Audience: Use precise language that matches the psychological intent and search habits of your target audience.

Ready to Rank? Book Your SEO & Web Dev Services Today

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Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content.

Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.

The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.

Who is this for?

Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.

Key Moments & Timestamps

• 00:00 - Intro: Why search engines are your best friends online.
• 01:06 - Favour's background: Helping businesses with strategic technical SEO setups.
• 02:50 - Building trust online: The foundation of discovery through links, tags, and community.
• 05:31 - The importance of internally linking your website to external features.
• 08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.
• 21:57 - Why content structure matters more than just the content itself for search engine discovery.
• 29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.
• 01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.
• 01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.
• 01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.

FAQs

Q: What is the first step to getting discovered on search engines?

A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.

Q: Are backlinks still important with the rise of AI search engines?

A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.

Q: What is the difference between search engines and social media?

A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.

Action Steps

1. Secure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.
2. Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.
3. Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.
4. Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.

Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.

Ready to Rank? Book Your SEO & Web Dev Services Today

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Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. 

Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).

The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.

Who is this for?

Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.

Key Moments & Timestamps

• 00:00 - Intro: The power of Podcast SEO for discovery, business growth, and PR.
• 00:59 - Importance of RSS feed distribution and submitting to multiple destination websites.
• 03:33 - Using Cast Feed Validator to check the health of your podcast's RSS feed.
• 04:36 - The difference between getting discovered (visibility) and getting ranked (positioning).
• 05:12 - Key SEO elements: Podcast title, description, author name, episode details, and file names.
• 05:34 - Technical requirement: Podcast cover art must be 3000x3000 pixels for maximum visibility.
• 08:21 - Importance of publishing cadence (every 8 to 12 days) to consistently refresh your feed.
• 20:00 - The 9 places your podcast must resonate sonically and structurally.
• 24:35 - Title optimization: Keeping titles between 50 to 60 characters to avoid truncation.
• 01:13:40 - The 5 podcast formats: Solo, interview, co-host, round table, and faceless/theme content.

FAQs

Q: What is the difference between getting discovered and getting ranked?

A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.

Q: How long should my podcast title and description be?

A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.

Q: What size should my podcast cover art be?

A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.

Q: How often should I publish new podcast episodes?

A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.

Action Steps

1. Validate Your Feed: Use castfeedvalidator.com to check the health and structure of your podcast's RSS feed.
2. Optimize Your Metadata: Ensure your podcast title (50-60 characters) and description (up to 4,000 characters) clearly explain your content and include relevant keywords.
3. Update Cover Art: Check your podcast image dimensions and update them to 3000x3000 pixels if they are currently smaller.
4. Establish a Cadence: Commit to a consistent publishing schedule, ideally releasing a new episode every 8 to 12 days.
5. Book a Discovery Call: Reach out to Favour Obasi-ike via his booking link for a complimentary 30-minute SEO discovery call.

Ready to Rank? Book Your SEO & Web Dev Services Today

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Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and shares a client success story of scaling to 1M monthly Pinterest views.

Who is this for?

Business owners, entrepreneurs, digital marketers, and content creators looking to understand inbound (pull) vs. outbound (push) marketing. It's valuable for building long-term brand loyalty, optimizing social media and SEO, and targeting audiences effectively without being spammy.

Ready to Rank? Book Your SEO & Web Dev Services Today

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Key Moments & Timestamps

• 00:00 - Intro: "We Don't Play" podcast; push vs. pull marketing overview.
• 02:12 - Defining outbound (push) vs. inbound (pull) marketing.
• 04:16 - Social media and SEO as primary examples of pull marketing.
• 07:23 - SEO timeline (4 weeks to 24 months) and AI's growing impact by 2027.
• 22:47 - Push marketing economics: Low-cost items ($1-$99) and volume conversions.
• 25:35 - Scenario: Negative impact of irrelevant push emails (gardening tools to Pinterest list).
• 01:04:36 - First-party vs. third-party data: Platform ownership (YouTube/Pinterest vs. Instagram).
• 01:11:30 - Importance of pull marketing before push: Building connection before the sale.
• 01:53:50 - Celeste's "aha moment": Identifying recurring problems to define target audiences.
• 01:58:29 - Client success: Scaling a tool company to 1M Pinterest views and $40k/week sales.

FAQs

Q: What is the main difference between push and pull marketing?

A: Push (outbound) actively promotes products for immediate sales (emails, ads). Pull (inbound) draws consumers naturally over time via valuable content, SEO, and social media.

Q: Why is pull marketing better for long-term growth?

A: It builds brand loyalty and trust. Consumers actively seek the info, making them more engaged, leading to higher conversions and lower unsubscribe rates.

Q: What happens if push marketing isn't targeted correctly?

A: Irrelevant offers confuse the audience, damage trust, and result in high unsubscribe rates or spam reports.

Q: Which platforms allow me to own or natively download my content?

A: YouTube and Pinterest allow native downloads of uploaded content. Instagram does not allow native downloading of uploaded reels/images from the dashboard.

Action Steps

1. Audit Marketing Mix: Prioritize pull marketing (content, SEO) to build trust before using push marketing (sales emails).
2. Know Your Audience: Identify specific pain points to ensure messaging is relevant and avoids the "spam" effect.
3. Leverage First-Party Data: Drive traffic to platforms you control (website, email list) rather than relying solely on rented social media.
4. Optimize for Search: Invest in SEO and search-engine platforms like Pinterest or YouTube for long-term discoverability.
5. Test & Refine: Continuously test emails and offers to maintain a seamless UX and low unsubscribe rate (under 0.3%).

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Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience.

Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site speed, and preparing websites for future search engine updates.

The conversation highlights the value of consistent content creation and building a strong technical foundation for long-term business success.

Who is this for?

Business owners, web developers, digital marketers, and SEO professionals looking to optimize their websites for better search engine indexing, faster load times, and improved user experience. It's valuable for understanding technical web performance, managing page bloat, optimizing images, and implementing structured data for long-term growth.

Key Moments & Timestamps

• 00:00 - Introduction: Fat vs. Lean websites, technical SEO, and webpage indexing.
• 02:08 - Impact of large images and web bloat on site speed and rankings.
• 05:35 - Defining a lean website and benefits of compressing files (e.g., compressor.io).
• 07:21 - Checking website health and page sizes using Siteliner and GTmetrix.
• 09:38 - Historical context: Median mobile homepage file size increased from 845 KB in 2015 to 2.3 MB in 2025.
• 29:08 - Importance of legible fonts and responsive design for users and search bots.
• 31:34 - Utilizing structured data and Schema.org to enhance technical SEO.
• 50:50 - Jason's feedback on Favour's consistency and the value of qualitative feedback.
• 01:00:50 - Timeline for SEO results (3-12 months for initial impact, 6-24 months for realistic growth).
• 01:05:29 - Final summary: Building lean websites with crucial semantics for future-proofing (2026+).

FAQs

Q: What is the difference between a fat and a lean website?

A: A fat website has excessive bloat (large images, heavy code), slowing load times and hurting SEO. A lean website uses compressed assets and efficient code, resulting in faster load times, better UX, and improved indexing.

Q: How can I check if my website is fat or lean?

A: Use Siteliner.com to check page sizes and identify thick/thin pages. GTmetrix.com helps analyze loading speed and performance grade.

Q: Does compressing images ruin their quality?

A: Not necessarily. It depends on lossless vs. lossy compression. Tools like compressor.io reduce file sizes while maintaining acceptable visual quality.

Q: How long does it take to see results from technical SEO improvements?

A: Generally, 3 to 12 months for initial results, but expect 6 to 24 months for more realistic and substantial long-term growth.

Action Steps

1. Audit Your Website: Use Siteliner and GTmetrix to evaluate page sizes, load speeds, and site health.
2. Compress Assets: Identify large files and use compressor.io to reduce size without sacrificing quality.
3. Implement Structured Data: Visit schema.org to apply structured data mapping to help search engines understand your content.
4. Optimize for Mobile & Accessibility: Ensure body text is at least 16px and scales up to 200% without breaking layout.
5. Book a Consultation: Reach out to Favour Obasi-ike at [email protected] or via his booking link for a personalized website audit and SEO strategy or visit Favour's quick link here.

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Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.

WHO IS THIS FOR

Small business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. 

E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.

TIMESTAMPS

00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"

10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months

12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads

17:00 — The 16% ROI / 15-month benchmark introduced

20:00 — On-page vs. technical SEO defined; the relationship foundation analogy

34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes

40:52 — Technical SEO ROI: 117% in as little as 6 months

45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"

52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+

59:12 — Celese Williams on Semrush and data-driven content strategy

61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost

70:05 — HTML = the letter; HTTPS = the postal service

74:00 — Closing: your website as a place of rest, connection, and long-term impact

MEMORABLE QUOTES

"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]

"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]

"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]

"CEOs and bosses make data-driven decisions." — Celese [59:37]

"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]

"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]

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FAQs

What is the ROI of technical SEO?

117% within 6–24 months with proper structural foundations — vs. 16% for basic content SEO over 15 months.

HTTP vs. HTTPS?

HTTP transmits data in plain text and is easily intercepted. HTTPS encrypts it and is a confirmed Google ranking signal.

What is HTML?

HTML is the letter — the content and structure of a web page. HTTPS is the postal service that delivers it securely.

What is the Glossary Method?

Targeting long-tail keyword definitions at high volume and low cost — often 40x cheaper per click than broad terms.

Can I rely on social media instead of a website?

No. Instagram content lasts 72 hours. A website article can generate traffic for 24 months or more.

GLOSSARY

HTTPS — Encrypted web protocol. A Google ranking signal since 2014.

Crawl Budget — Time Google allocates to crawling your site. Wasted on broken pages; maximized by clean architecture.

Content Decay — Ranking decline when content goes un-updated. Republishing resets the 24-month visibility window.

Glossary Method — Targeting definitional long-tail keywords at low cost and high volume.

GEO — Generative Engine Optimization. Structuring content to be cited by AI tools like Google AI Overview.

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Michele DeFilippo is the founder and driving force behind 1106 Design, a full-service book publishing company based in Phoenix, Arizona. With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today.

She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a singular mission: to help independent authors publish professionally, keep 100% of their rights and royalties, and produce books that compete on equal footing with traditionally published titles. Her company provides a complete "manuscript to market" solution, including editorial evaluations, copyediting, custom book cover design, interior typesetting, eBook conversion, audiobook production, author websites, and publishing support.

Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing, an 88-page guide available as a free download at 1106design.com. She has been featured across numerous podcasts, YouTube channels, and industry publications, and contributes regularly to IngramSpark's blog on self-publishing best practices.

Schedule a call with Michele today >>

WHO IS THIS FOR?

Aspiring authors who want to publish without giving up their rights. Self-publishing authors who suspect they're leaving royalty money on the table. Business owners, coaches, and consultants who want a book as a credibility tool. Anyone pitched a "bestseller package" who wants to know if it's legitimate. Podcasters and content creators exploring long-form publishing as a brand extension.

Episode Summary

In this interview on the We Don't PLAY!™ podcast, Favour Obasi-ike, MBA, MS sits down with Michele DeFilippo to unpack one of the most misunderstood and financially consequential decisions an author can make: who to trust with your book. Over 22 minutes, Michele delivers a masterclass on the difference between traditional publishers, hybrid publishers, and true service providers — and why that distinction can mean the difference between earning $0.90 per book sold versus $6–$8.

The conversation covers the full publishing landscape: how self-publishing emerged alongside Amazon, why so many "publishers" are actually double-dipping on author revenue, how to use KDP and IngramSpark to distribute without a middleman, what makes a book cover convert (and why it matters more than most authors realize), the truth about Amazon "bestseller" badges, the art of professional typesetting, and how to set realistic expectations before publishing.

Michele closes with a transparent overview of how 1106 Design works, what authors should prepare before reaching out, and why the best way to make money with a book is often not through retail sales at all.

TIMESTAMPS

[00:00] — Intro: Michele DeFilippo, founder of 1106 Design, 50 years in publishing

[03:20] — Publisher vs. service provider: the distinction that determines your royalties

[06:12] — The hybrid publisher double-dip: earning $0.90/book instead of $6–$8

[09:11] — KDP and IngramSpark: the two platforms every self-publishing author must know

[10:01] — "Pump and dump" publishing: the automated book trap

[11:00] — Book covers as the #1 conversion driver: the job interview analogy

[12:48] — A/B testing covers the right way: "liking vs. buying"

[14:34] — The Amazon bestseller badge: how it's manufactured in 45 minutes

[17:08] — Professional typesetting vs. basic formatting: why it matters

[20:49] — Using a book as a business development tool, not a retail product

MEMORABLE QUOTES

"If you have no investment in my book, what entitles you to any portion of my profits?" — Michele [06:45]

"There's retail sales, and then there's making money with your book another way — and that other way is usually better." — Michele [20:49]

"The question isn't which cover do you like. It's which cover would you spend money on." — Michele [12:48]

"A book that earns $2,000 in royalties but generates $50,000 in consulting revenue is not a modest success. It's a high-ROI asset." — Favour [21:10]

"Typesetting is working on every line, every word, every paragraph — it's not just formatting." — Michele [17:08]

FAQs

What is the difference between a publisher and a service provider?

A publisher acquires your rights and pays a royalty. A service provider charges once and steps away — you keep 100% of all future revenue.

What makes hybrid publishers problematic?

They charge upfront fees and also take a cut of every book sold — reducing per-book earnings from $6–$8 down to $0.90 on a $19.99 title.

Which platforms should every author use?

KDP for Amazon and IngramSpark for bookstores and libraries. Both have royalty calculators so you know exactly what you'll earn.

Are Amazon bestseller badges legitimate?

Most are manufactured in 45 minutes by selecting a low-competition subcategory. A genuine Nielsen bestseller is an entirely different credential.

How do authors actually make money with a book?

Treat it as a business development tool. Speaking fees and consulting revenue typically far exceed retail royalty income.

GLOSSARY

Service Provider — Charges a one-time fee; takes no ongoing royalties. The author retains 100% of rights and revenue.

Hybrid Publisher — Charges upfront fees and also takes a percentage of sales. Double-dips on author revenue.

KDP — Amazon's self-publishing platform for print-on-demand paperbacks and Kindle ebooks.

IngramSpark — Distributes to independent bookstores, libraries, and international retailers.

Typesetting — Professional design of a book's interior: fonts, spacing, margins, and chapter breaks.

Print-on-Demand — Books printed individually as orders are placed. No inventory risk.

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Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS

🎯 Who Is This For?

Dedicated listeners, digital marketers, and business owners who follow the We Don't PLAY!™️ Podcast and want to know what to expect in the upcoming season, including new formats, sounds, and special guest highlights.

⏱️ Timestamps

[00:00] Welcome to the bonus episode and wrapping up Season 12

[00:11] Why we are bringing more bonuses, highlights, and quick deep dives

[00:34] The new sounds and music coming to Season 13

[00:53] How custom instrumentals make technical content more digestible

[01:17] Sneak peek: Highlighting amazing women in the upcoming episodes

[01:43] The plan for Season 13: 52 episodes over the next three months

[01:55] How to submit your questions and topics for future episodes

💡 Key Takeaways

• More Bonus Content: Expect more quick deep dives, highlights, and bonus episodes moving forward to deliver fast, actionable insights.
• A New Vibe for Season 13: The upcoming season will feature brand new music and instrumentals produced by Favour to make technical SEO and marketing jargon more friendly and digestible.
• Women in Leadership: Season 13 will kick off with a special series highlighting episodes from women who have achieved amazing success.
• Consistent Delivery: The podcast is committing to a massive rollout of 52 episodes over the next three months.
• Listener-Driven Content: The show is actively taking topic requests and questions from listeners to shape future episodes.

💬 Memorable Quotes

"When I love making beats and instrumentals like this, it makes the content even more digestible, more friendly, more interactive, and not so jargon-heavy." — Favour Obasi-ike

"We're going to have another 52 episodes for the next three months. So we're going to make this happen consistently." — Favour Obasi-ike

🚀 Action Steps

1. Subscribe for Season 13 — Ensure you are subscribed to the podcast so you don't miss the upcoming 52 episodes.
2. Submit Your Questions — Go to wedontplaypodcast.com and sign up to share what topics you want covered next.
3. Email Favour Directly — Send your specific business or marketing questions to [email protected] to have them answered on the show.
4. Tune In for the Highlights — Look out for the upcoming special episodes highlighting successful women in business.

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Favour Obasi-ike, MBA, MS breaks down the critical differences between Web Development (Web Dev) and SEO, explaining why a stunning website is useless without the technical SEO foundation needed to drive traffic and rank on Google.

🎯 Who Is This For?

Business owners, web developers, digital marketers, and entrepreneurs who want to understand the technical relationship between building a website (WebDev) and making it visible to search engines (SEO) to drive organic traffic.

Timestamps

[00:00] WebDev vs. SEO — Introduction and why they are both very different

[01:31] Why you need both: WebDev is how you build, SEO is how you're found

[06:18] Real client story: A beautiful website that wasn't live to the server

[07:21] Canonical tags pointing to localhost — the hidden launch mistake

[12:05] Real case study: Client website hacked and rebuilt from scratch

[13:08] The SEO checklist after a site is built: Schema, open graphs, DNS, speed

[14:36] The core difference: WebDev moves the furniture, SEO adds the spice

[18:12] The cycle of search: Search, find, click, save — every single day

[18:46] Guest Lindsay shares: How SEO reframed the way she thinks about websites

[21:44] Why 43% of 1.1 billion websites are built on WordPress

[26:59] WebDev is the foundation; SEO is the sound technician at the event

[37:15] Keyword strings vs. keyword things: The evolution of semantic search

[42:50] Guest Ryan joins: Vibe coding, AI-built websites, and SEO challenges

[49:11] The SEO problem with single-page applications and client-side rendering

[55:59] Schema, structured data, and Google's Knowledge Panel in 2026

[60:20] The hidden "no index" default on Wix blog tags destroying your rankings

[61:34] Closing: SEO allows your development to be seen, heard, and served

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💡 Key Takeaways

• Structure vs. Visibility: Web development is the structure (the house), while SEO is the furnishing and visibility (the address and curb appeal). You cannot have a successful online presence without both working together.
• Beauty Doesn't Equal Traffic: A website can look stunning on the outside, but if it lacks technical SEO elements like canonical tags, schema markup, and proper server hosting, it will remain invisible to search engines.
• The "No Index" Trap: Many default website builders (like Wix or WordPress templates) accidentally leave "no index" tags on pages, actively telling Google not to crawl or rank the site.
• Keyword Things, Not Strings: SEO is evolving from simple "keyword strings" (exact match phrases) to "keyword things" (contextual, semantic understanding of topics and entities).

💬 Memorable Quotes

"Web development is like moving furniture. You're coding, you're scripting, you're tweaking. SEO is like putting the spice on the sauce. Without the spice, it's not going to taste as good as it could." — Favour Obasi-ike

"If your website was not built with SEO, it's like having a beautiful tree and putting a massive shade in front of it so nobody can see it." — Favour Obasi-ike

🚀 Action Steps

1. Audit Your Tags — Check your website's source code to ensure there are no accidental "no index" robots tags blocking search engines.
2. Verify Your Canonical URLs — Ensure your canonical tags point to your live, public domain, not a local host or staging server.
3. Implement Schema Markup — Add structured data (schema) to your pages to help search engines understand the context of your content.
4. Check Your Open Graphs — Ensure your Open Graph tags are set up correctly so your links look professional when shared on social media.
5. Bridge the Gap — If you hire a web developer, explicitly ask if they implement technical SEO. If not, hire an SEO specialist to optimize the site before launch.

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