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Avoid High Spam Rates: Effective Email Marketing Monetization Strategies Masterclass with Favour Obasi-ike, MBA, MS.

🎯 Who Is This For?

Business owners, digital marketers, and entrepreneurs who rely on email marketing to drive sales and want to protect their domain reputation from high spam rates and low deliverability.

⏱️ Timestamps

[00:00] Introduction: Are you avoiding high spam rates?

[01:32] What is an email spam rate and how is it calculated?

[03:07] The danger zone: Why a 0.3% spam rate is a massive problem

[07:16] The importance of warming up your email list for better deliverability

[11:49] Understanding the feedback loop: Open rates, click rates, and stars

[22:48] Why segmenting your email list is crucial for engagement

[33:45] How to achieve higher open rates and lower bounce rates

[62:59] Step-by-step guide to filtering and cleaning your email audience

[66:14] Technical health: SPF records, DKIM, and domain reputation

[73:03] Crafting amazing subject lines and preview text to drive replies

💡 Key Takeaways

• The 0.1% Rule: A healthy spam rate is 0.1% or lower. Hitting 0.3% risks severe damage to your domain reputation, which can cause your emails to stop being delivered entirely.
• Warm Up Your List: If you don't send emails frequently, warm up your list gradually. Consistent, high-value sending builds trust with ESPs like Gmail and Outlook.
• Clean Your List Ruthlessly: Filter your audience for hard bounces, soft bounces, and unsubscribes. Delete them immediately to protect your data accuracy and sender reputation.
• Technical Health Matters: Your Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) records must be healthy to achieve elite deliverability rates.
• Segmentation is Power: Don't blast the same email to everyone. Segment your active vs. inactive subscribers so you get active responses from engaged readers.

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💬 Memorable Quotes

"If you want to have a 0.01 spam rate, that's like having a credit score of 1% or less. You're using your emails at high volume, but getting feedback that accepts it." — Favour Obasi-ike

"Marketing is not spam, and spam is not marketing. Marketing is expressing interest in showing value in exchange for somebody's time." — Favour Obasi-ike

"Why are you crying over two people who unsubscribed when you have a thousand people who are still there?" — Favour Obasi-ike

🚀 Action Steps

1. Check Your Spam Rate — Log into your CRM/ESP and ensure your spam complaint rate is below 0.1%.
2. Filter and Clean — Filter your audience by "bounced," "unsubscribed," and "marked as spam," and delete those contacts.
3. Verify Technical Records — Check your domain's DNS settings to ensure your SPF and DKIM records are properly configured.
4. Segment Your Audience — Separate highly active subscribers from inactive ones to protect your open and click rates.
5. Establish a Cadence — Create a consistent sending schedule to keep your domain reputation warm and active.

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Revenue Generating SEO Activities: From Content to Cash in 2026 (The Hidden ROI of Website SEO) with Favour Obasi-ike, MBA, MS

🎯 Who Is This For?

Business owners, digital marketers, content creators, and entrepreneurs who want to maximize the return on investment (ROI) of their website content, drive organic traffic, and generate sustainable revenue without constantly creating new material from scratch.

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Timestamps

[00:00] Introduction to revenue-generating SEO activities

[03:00] Time vs. Money: Choosing how to invest in your SEO strategy

[06:23] The 24-month lifespan of a blog post and why you must update it

[11:00] Tokenization and how AI browsers read modified content dates

[13:14] Planting seeds: Why SEO is a long-term revenue strategy

[25:34] Sitemaps as the blueprint for your website's success

[33:09] Rocki's advice: Find what sells instead of forcing products

[47:24] John's tip: Why the first three words of your title mean everything

[58:01] The cost of procrastination and delayed responses in business

💡 Key Takeaways

• Update to Dominate: Ten updated articles are more valuable than five brand-new ones. Refreshing old content signals to search engines that your site is active and relevant, pushing you to the front of the ranking queue.
• The Power of the Modified Date: AI bots and search engines prioritize the "modified date" over the original publish date. Keeping content fresh ensures you don't lose your hard-earned rankings.
• Titles Are Everything: The first three words of your title or caption are the most critical. They determine whether a user clicks or scrolls past, directly impacting your revenue potential.
• SEO is an Investment: Whether you spend time doing it yourself or money hiring an expert, SEO is an investment that compounds over time, unlike paid ads that stop working the moment you stop paying.
• Speed Wins Business: Procrastination is the enemy of revenue. Responding quickly to leads and updating your site promptly can be the difference between closing a deal and losing it to a competitor.

💬 Memorable Quotes

"10 updated articles are better than five new articles because those old ones... old is gold. You have a long-term track record." — Favour Obasi-ike

"Procrastination is a five-syllable word for lazy. Do it now. Take the time and get it done now, that'll lead to more business." — John (Guest)

"If your house is leaking, you're not going to let it leak for three days. You're going to fix it in three minutes. Treat your website the same way." — Favour Obasi-ike

🚀 Action Steps

1. Audit Your Old Content — Identify articles or pages published over a year ago that are losing traffic.
2. Refresh and Republish — Update outdated statistics, add new insights, and change the modified date to signal freshness to search engines.
3. Optimize Your Titles — Review your page titles and ensure the most important, high-search-volume keywords are in the first three words.
4. Check Your Sitemap — Ensure your sitemap is properly configured and submitted to Google Search Console so bots can easily crawl your updated pages.
5. Act Fast on Leads — Implement a system to respond to website inquiries immediately to shorten your sales cycle and increase conversions.

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Are duplicate URLs quietly destroying your website's search rankings and AI visibility? Favour Obasi-ike, MBA, MS breaks down the technical SEO power of canonical tags, revealing how proper URL structuring prevents duplicate content, boosts visibility on AI platforms, and drives sustainable online revenue.

🎯 Who is this for?

Business owners, digital marketers, SEO professionals, and content creators looking to optimize their website structure, improve AI search visibility (ChatGPT, Perplexity, Apple Intelligence), and drive sustainable online revenue through technical SEO.

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⏱️ Timestamps

• [00:00] Introduction to Canonical Tags and their importance for websites.
• [02:16] What is a Canonical URL? Google's definition and duplicate pages.
• [05:43] De-duplication: Helping search engines show the right version of your content.
• [17:20] SEO is structure, not just blogs: Building a solid foundation.
• [24:52] How to identify your website's canonical tag and naming conventions.
• [34:15] User-declared vs. Google-declared canonical tags.
• [50:00] Three strong signals for canonicalization: Redirects, Annotations, and Sitemaps.
• [103:09] AI Visibility: How robots (Anthropic, Perplexity, Apple Intelligence) read your website.
• [112:39] The connection between technical SEO skills and real online revenue.
• [121:25] Viewing SEO as an investment, not an expense, to save money on ads.

💡 Key Takeaways

• Canonical Tags Define Your Identity: A canonical tag tells search engines (and AI bots) the exact, preferred URL of a page, preventing duplicate content issues and consolidating ranking signals.
• SEO is Structural: Beyond just writing blogs, true SEO relies on the technical structure of your website, including sitemaps, robots tags, and canonical links.
• AI Visibility Requires Clear Signals: AI platforms like ChatGPT, Perplexity, and Apple Intelligence rely on clear canonical tags to understand and cite your website accurately.
• Technical SEO Drives Revenue: Mastering technical SEO elements like canonical tags attracts higher-quality traffic, reducing reliance on paid ads and increasing long-term profitability.
• Consistency is Key: Ensure your canonical URLs match across all platforms, including social media profiles, emails, and sitemaps, to build trust with search engines.

💬 Memorable Quotes

• "SEO is not blogs. SEO is structure. If anybody's telling you anything otherwise, ask them about the structure of their website." — Favour Obasi-ike
• "I look at SEO as an investment and not as an expense, because when it turns to an expense, it becomes stressful. When it's an investment, it becomes restful." — Favour Obasi-ike
• "Growth is hard. Making the real money takes real technical skills to attract." — Troy (Guest)

🚀 Action Steps

1. Audit Your URLs: Check your website to ensure you have a consistent canonical tag (e.g., deciding between www vs. non-www, HTTP vs. HTTPS).
2. Update Social Profiles: Verify that the website links on your social media profiles (Facebook, LinkedIn, etc.) match your exact canonical URL.
3. Check Your Sitemap: Ensure the URLs submitted in your XML sitemap match your user-declared canonical tags.
4. Consult an Expert: If you are unfamiliar with technical SEO, consult with an SEO professional before making structural changes to avoid harming your rankings.
5. Monitor AI Visibility: Ensure your site's robots.txt and canonical tags are properly configured to allow AI bots to crawl and index your content.

Book a Strategy Call: Need help demystifying your technical SEO or web development?

Book a call with Favour Obasi-ike for a custom 5-minute video audit of your site's structure here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

XML Sitemaps & Robots.txt Technical Optimization: Actionable AI SEO Steps Demystified (The Brain of Your Website) with Favour Obasi-ike, MBA, MS

Who is this for?

This technical deep dive episode with Celese Williams is essential listening for business owners, content creators, and marketers who want to stop losing organic traffic and start building a sustainable foundation for search engine visibility. Whether you manage a complex e-commerce site, a localized service business, or a growing blog, understanding how to communicate effectively with search engines and AI crawlers is critical.

If you've ever wondered why your latest content isn't ranking or why your traffic is dipping despite consistent publishing, this deep dive into XML sitemaps and technical SEO is for you.

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Key Moments & Timestamps

• [01:41] The Brain of Your Website: Favour explains the fundamental concept of an XML sitemap, comparing it to the brain or a library where your most important pages are stored and prioritized.
• [03:26] The Danger of Stale Content: Why updating old content is often more valuable than publishing new content, and how the tag communicates freshness to Google.
• [05:56] Understanding Crawl Budget: Favour redefines "crawl budget" not as money, but as the time Google is willing to spend scanning your website.
• [08:07] How to Find Your Sitemap: A quick, actionable tip on how to check if your website has a sitemap by simply adding /sitemap.xml to your domain.
• [15:19] The Sinking House Analogy: Why building a website without a proper sitemap structure is like building a house on sinking sand rather than a fortified plot of land.
• [20:12] Live Q&A with Eileen: A real-time audit of a WordPress site, discussing default sitemaps, update frequency, and the importance of customizing sitemap settings.
• [96:41] The Power of Local SEO: A case study of an Airbnb photographer who outranked massive platforms simply by having a properly structured website and sitemap.

Memorable Quotes

"I always say it's the brain of your website, but you can also think about it as the place or the library where your pages are stored so that they can be placed on priority." — Favour Obasi-ike

"It's better to update your last five pieces of content than to publish 10 new pieces of content and you never updated one." — Favour Obasi-ike

"Kind of like a house that's sinking because it's on rocky or sinking sand, than a fortified, sturdy plot of land that gives you sustainability for decades, for eons." — Favour Obasi-ike

Action Steps

1. Locate Your Sitemap: Go to your browser and type your domain followed by /sitemap.xml (e.g., https://www.playinc.online/sitemap.xml) to verify its existence.
2. Check Your Last Modified Dates: Review your sitemap to ensure your most important pages have recent dates. If they don't, update your core content.
3. Review Your robots.txt: Ensure your robots.txt file is not accidentally blocking search engines or AI crawlers from accessing your sitemap.
4. Audit Your Frequency Settings: If your sitemap frequency is set to "monthly" but you publish weekly, adjust your CMS or plugin settings to match your actual output.

Book a Strategy Call: Need help demystifying your technical SEO or web development?

Book a call with Favour Obasi-ike for a custom 5-minute video audit of your site's structure here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS and Doctor Fashion, a creator with over one million YouTube subscribers, break down how to make money on Pinterest using Amazon affiliate marketing, SEO, and attraction marketing. Brittany reveals she earns enough from Pinterest affiliate links alone to fund a home down payment.

The conversation covers the three-step Pinterest Business setup, the 105-day content shelf life (now 152 days), Amazon bounties that pay without requiring a sale, and why micro-influencers outperform million-follower accounts.

Who This Episode Is For?

This episode is for entrepreneurs who want to monetize Pinterest through affiliate marketing and Amazon ads, content creators looking to repurpose existing content for evergreen discovery, small business owners setting up a Pinterest business account with website integration, and micro-influencers leveraging a small but engaged audience for real sales.

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Key Takeaways

1. Pinterest is a visual search engine, not social media. 97% of searches are unbranded, giving every business a fair chance at discovery.
2. Pins have a 105-day shelf life. Content posted in April still drives traffic in July, and a 2013 article still collects sign-ups today.
3. Amazon bounties pay $15 per free sign-up. Brittany earned from over 1,000 Clubhouse attendees, then repurposed that content to Pinterest.
4. Micro-influencers outperform large accounts. Trust, not follower count, drives purchases.
5. Never set an end date on Pinterest ads. Manually stopping prevents the algorithm from wasting your budget near the deadline.
6. Pinterest act-alike audiences track consumer behavior, not just demographics, delivering more granular targeting than Facebook lookalikes.

Memorable Quotes

• "You're not on that platform to sell. You're on the platform to tell." — Favour [54:54]
• "I get way more monthly views on Pinterest with way less followers than my YouTube channel." — Brittany [38:05]
• "I have a Pinterest bank account... enough for a down payment on a home." — Brittany [38:41]
• "Facts tell, stories sell." — Favour [34:29]
• "97% of searches on Pinterest are unbranded." — Favour [21:41]

FAQs

Do I need a large following to make money on Pinterest?

No. Micro-influencers make more money than million-follower accounts because trust drives purchases, not follower count.

How do Amazon bounties work on Pinterest?

Share a free sign-up link for Amazon Business or Prime. When someone signs up, you earn around $15 per person without them buying anything.

What is the difference between act-alike and lookalike audiences?

Facebook matches surface-level demographics. Pinterest act-alike audiences track behavioral patterns, targeting how people act, not just how they look.

Does Pinterest offer grants for business owners?

Yes. Pinterest offers grants of $10,000+ for creators and business owners with at least 750 followers, including one-on-one support and access to private events.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS hosts a late-night Clubhouse audio session with Dr. Fashion (Creator Life, 20+ years in content) and Darren Shaw (UK-based NLP trainer). The conversation explores why businesses should spend 80% of effort on search engines and 20% on social media.

Favour shares real client case studies, performs a LIVE! SEO audit, and breaks down how crawl budget, internal links, and domain authority create compounding revenue that social media cannot deliver.

Who This Episode Is For?

Business owners spending most of their time on social media without seeing revenue.

Entrepreneurs who lack a website or only have a basic homepage.

Content creators who want search engines to drive long-term income.

Brand owners who need to protect domains and trademarks. Coaches and consultants building topical authority in their niche.

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Key Takeaways

1. Your website is your engine; social media is someone else's. Flip to 80% search engine effort for compounding returns.
2. Use site:yourdomain.com on Google. If your competitor has 150 indexed pages and you have 5, Google barely knows you exist.
3. Domain = authority = territory. 1.1 billion people have websites; 7 billion do not. Own your digital real estate.
4. Google does not know your business history until you tell it. Submitting to Google Search Console is day one, no matter how long you have been in business.
5. AI recommends content from experts who publish. YouTube videos and blog articles surface in ChatGPT, not TikTok clips.
6. Every dollar on email returns $32-$40. Direct response compounds faster than social media engagement.

Memorable Quotes

"Social media is important. Search engines are critical." — Favour [50:14]

"The more Google knows you, the more people will know you." — Favour [54:07]

"Your domain is your territory. It's your safe haven." — Favour [43:41]

"Search engines are so underrated and social media is unfortunately overrated." — Favour [50:01]

"Get you a coach. Pronto." — Dr. Fashion [63:39]

FAQs

Q: What is a search engine vs a social engine?

A: A search engine (Google, Bing, ChatGPT) indexes databases and returns results. A social engine (Facebook, Instagram) is someone else's website where you post but do not own the data or algorithm.

Q: How do I check my indexed pages on Google?

A: Type site:yourdomain.com on Google. Count result pages at the bottom. Each has 10 listings, so 15 pages means 150 indexed URLs.

Q: Can I succeed with just social media and no website?

A: Dr. Fashion confirmed the impact would not be the same. Algorithms limit reach, but your website gives full control over content and data.

Q: How is AI changing content discovery? A: ChatGPT and Gemini recommend YouTube and blog articles. YouTube now lets licensed professionals verify credentials, boosting content in AI results.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS unpacks how Eventbrite functions as a powerful off-page SEO tool, not just a ticketing platform.

Eventbrite SEO: Why Your Event Title Is Your Most Powerful Marketing Asset?

With 50 million monthly visitors, Eventbrite gives businesses organic reach that paid ads cannot match.

The round table covers title optimization, data collection strategies, the "short code, long money" framework, and why you should never spend money on ads before investing time in your website.

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Key Takeaways

1. Eventbrite is off-page SEO, not just ticketing. With 50 million monthly visitors, every event you create is a searchable page that links back to your business.
2. Your event title becomes your URL. Put the event type (workshop, bootcamp, conference) and keywords in the title so people searching Eventbrite can actually find you.
3. Three measures of a successful event. The number of people, the quality of people, and what happens after they leave.
4. Collect more than just emails. Change the default Eventbrite settings to require phone numbers. Export the CSV and load it into your CRM. Share the data with sponsors.
5. Optimize free tools before spending money. If your website is not built, do not run ads. Eventbrite generates 3.99M organic visits versus only 101K from paid search.
6. Attention is a new currency, retention is a new balance. It is not what you spend, it is what you keep. Build systems that retain, not just attract.

Memorable Quotes

"Attention is a new currency, retention is a new balance. It's not what you spend, it's what you keep." — Favour [94:38]

"Short code, long money. All the millionaires and billionaires got a short code." — Marcus [83:52]

"Strangers can accidentally see your event on Eventbrite because they're searching for it in the surrounding areas." — Marcus [36:46]

"If you haven't spent time on your website, don't spend money on ads. It sounds brutal, but I'm saving you from stress." — Favour [88:27]

"If you fail to plan, you plan to fail." — Favour [80:05]

FAQs

Q: Is Eventbrite only for paid ticketed events?

A: No. Free events on Eventbrite give you the same SEO benefits, data collection, and discoverability. Churches, nonprofits, and retail stores should all use it for givebacks, sales, and community events.

Q: How do I know when to schedule my event?

A: Poll your audience with two questions: weekdays or weekends, and weekdays or weeknights. Add a bonus question about lead time (1-3, 4-6, or 7-9 weeks). Start with whatever feedback you receive.

Q: Should I spend $1,000 on event ads?

A: Not before your website is ready. Run a $10/day A/B test for 10 days first. Then decide how to invest the remaining $900 based on data, not guesswork.

Q: What tools were recommended?

A: Eventbrite, Google Search Console, Google Trends, Pinterest Trends, Glimpse, GoHighLevel, Flodesk, SimilarWeb, and G2 for software reviews.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others.

The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.

Key Takeaways

1. Build from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.
2. Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).
3. 82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.
4. Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.
5. Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.
6. Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.

Memorable Quotes

"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]

"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]

"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]

"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]

"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]

FAQs

Should I focus on products or services for my website?

Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.

How often should I update my website?

Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.

What tools were recommended?

Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.

How do I build brand awareness from scratch?

Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.

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Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).

The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,

Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.

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Key Takeaways

1. Font size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.
2. Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.
3. For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.
4. Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.
5. Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.
6. Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.

Memorable Quotes

"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]

"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]

"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]

"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]

"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]

FAQs

Q: Which CRM platform does Favour recommend?

Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.

Q: What other platforms were discussed?

Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.

Q: How do I improve my email open rate?

Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.

Q: How often should I send emails?

Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

619 Million Podcast Listeners vs. 619 Million Pinterest Users: The Content Overlap Nobody Sees. In this episode, Favour Obasi-ike, MBA, MS will teach you How to Use Pinterest and Podcasting Together to Build Revenue in 2026. Understand what Podcast Listeners Are Doing, Where Pinterest Users Are Planning: Why That Changes Everything. AI + Pinterest + Podcasting = The Revenue Framework for Business Owners.

We had a section in this episode discussing From Sourdough to Strategy: How Pinterest Search Reveals Your Next Customer and many more monetization insights for podcast listeners, hosts, and Pinterest business owners.

Favour Obasi-ike, MBA, MS and co-host Jon Muranko break down a striking discovery: there are 619.2 million global podcast listeners and 619 million Pinterest monthly active users, nearly identical audiences with completely different behaviors.

Podcast listeners consume while doing (commuting, exercising, getting ready). Pinterest users consume while planning (buying, building, deciding).

This episode explores how business owners can bridge both platforms using AI tools like Claude to reverse-engineer revenue outcomes, build Pinterest boards that mirror search intent, and time podcast publishing for maximum 24-hour download cycles.

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Key Takeaways

1. 619M podcast listeners equals 619M Pinterest users. The audiences are nearly identical in size but differ in behavior: listeners are doing, pinners are planning.
2. Top 3 places people listen to podcasts: getting ready (1st), commuting (2nd), and exercising (3rd). Knowing this shapes when and how you publish.
3. Podcast publishing time affects your 24-hour download window. Post early in the cycle to maximize downloads before the daily clock resets.
4. Pinterest search reveals buyer intent before the purchase. Typing "sourdough" surfaces "discard recipes" as the top suggestion, telling you exactly what URL to build on your website.
5. Use AI as an accelerator, not a replacement. Jon's framework: define your outcome, reverse-engineer it with Claude or Gemini, then validate with a human strategist.
6. Launch Pinterest ad campaigns on Tuesdays or Wednesdays to maximize a 14-day campaign window with the strongest start.

Memorable Quotes

"619.2 million podcast listeners versus 619 million Pinterest visitors. This is globally." — Favour Obasi-ike [00:05]

"You can't plant a mango tree and expect pomegranates. It's what you give that you get." — Favour Obasi-ike [17:44]

"AI is not gonna give you the magic key. It will help you accelerate. But if you and I are accelerating the wrong direction, is that gonna help us?" — Jon Muranko [08:25]

"Write down your ideas on a physical piece of paper. Takeaways at the top, goals in the middle, actions at the bottom. Then process it through Claude." — Jon Muranko [37:19]

"If you're not the one doing it, at least know what you're paying for. That in itself is enough gold to make a better decision." — Favour Obasi-ike [33:39]

FAQs

Q: Why compare podcast listeners to Pinterest users?

A: Both audiences total 619 million globally. Podcast listeners are active (commuting, exercising), while Pinterest users are planning purchases. Bridging both platforms lets you reach the same audience at two different decision stages.

Q: How does podcast publishing time affect downloads?

A: Podcasts operate on a 24-hour download cycle. Publishing early in that window gives your episode the full day to accumulate downloads, rather than posting late and getting only one hour of traction.

Q: How can AI help with Pinterest strategy?

A: Use Claude or Gemini to reverse-engineer your revenue goal into a Pinterest content plan, but always validate outputs with human expertise and fact-checking.

Q: When should I launch Pinterest ad campaigns?

A: Tuesdays and Wednesdays are optimal launch days, giving your 14-day campaign a strong start within the weekly cycle.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.