We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!

Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).

Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.

He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.

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Key Takeaways

1. Pinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.
2. 96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.
3. Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.
4. Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.
5. Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.
6. Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.

Memorable Quotes

"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]

"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]

"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]

"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]

"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]

FAQs

Q: What is the difference between Pinterest marketing and Pinterest advertising?

A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.

Q: How does Pinterest help my Google rankings?

A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.

Q: Can I target locally on Pinterest?

A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.

Q: What is the best way to test ad creatives cheaply?

A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it.

He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.

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>> Visit Work and PLAY Entertainment website to learn about our digital marketing services

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Key Takeaways

1. Content is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.
2. SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.
3. Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).
4. The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.
5. AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.
6. Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).

Memorable Quotes

"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]

"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]

"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]

"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]

"Feedback is the best currency." — Favour Obasi-ike [40:49]

"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]

FAQs

Q: What is the difference between content marketing and context marketing?

A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.

Q: Why is context more important than content for SEO?

A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.

Q: What is the WEBLAST framework?

A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.

Q: How can AI help with context marketing?

A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.

From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.

Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.

He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. 

Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.

The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.

Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.

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>> Visit Work and PLAY Entertainment website to learn about our digital marketing services

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>> Purchase Flaev Beatz Beats Online

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Timeline and Timestamps

[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.

[02:53] Pinterest: least skipped ad platform vs. YouTube.

[04:02] Pinterest is a search engine for images.

[07:04] You cannot be on ChatGPT if not on Google.

[08:15] Claiming your Pinterest business account.

[10:02] Earned media — only Pinterest offers it.

[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.

[19:00] Tuna on WebMCP and AI impact on SEO.

[21:56] Google crawl budget: 15 MB down to 2 MB.

[23:35] 67% of Google searches result in zero clicks.

[33:09] Why GoDaddy is not scalable.

[40:03] Mark: WordPress — own your website.

[58:45] Pinterest + Google Search Console: the perfect blend.

[60:30] Case study: 54.1M to 154M impressions organically.

[73:49] Shira: evergreen content still generates leads.

[79:50] SEO scorecard tool — 10 questions, instant report. 

93:01] 97% of Pinterest searches are unbranded.

[95:32] Pinterest and Amazon partnership.

Memorable Quotes

"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads."

"If you drop the P, it's interest. Pinterest is interest, literally."

"You build a house on land you don't own." — Mark, on closed-source builders.

"Keep putting out your message, even when nobody's watching, because someone is." — Shira

"67% of Google searches don't result in a click. That's a culture shift." — Tuna

FAQs Answered

Is Pinterest social media?

On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.

What is earned media?

When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.

Why not GoDaddy?

It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.

How long does Pinterest SEO take?

It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.

Key Takeaways

Claim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded.

Own your site on WordPress. Evergreen content compounds and generates leads long after posting.

Keywords

Pinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound.

The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts.

Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does.

The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.

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>> Visit Work and PLAY Entertainment website to learn about our digital marketing services

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Timeline and Timestamps

[00:07] Introduction — profit times time formula.

[03:04] The SEO quadrant: mastering the four pillars of SEO.

[04:06] Foundational evergreen operating system explained.

[07:23] Jonathan on writing for NewsBreak and generating backlinks.

[09:05] How NewsBreak articles drive local SEO and 50M monthly users.

[10:14] Funneling: 250 words on NewsBreak, full article on your website.

[15:55] Associating your brand with related brands for SEO value.

[17:01] Profitable SEO: measuring profit in time and money.

[19:42] Profitable SEO measured by total contacts in your database.

[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.

[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.

[34:08] What is domain authority and how to build it.

[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.

[42:09] FTC new rule on fake reviews and fake followers.

[43:03] BlackNews.com — 25 years of domain authority on pure HTML.

[48:31] SEO is about being the person of remembrance.

[51:00] Problem aware to solution aware to product aware funnel.

[54:00] Answer questions on your website, not just social media.

[60:08] On-the-spot audits announcement — turning 5% learning into 90%.

Memorable Quotes

"Profitable SEO is measured by the total amount of contacts you have in your database."

"SEO is letting you be the person of remembrance."

"When you're building a house, you don't start from the windows. You start from the thought."

"Don't give them the full article on LinkedIn. Give them a little bit, then they click through."

"Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."

FAQs Answered

What does profitable SEO mean?

It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.

What is domain authority?

A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.

Why is first-party data important for SEO?

Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.

How do commercial-intent articles help SEO?

"Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.

Key Takeaways

Build your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.

Keywords

profitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimization

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.

He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.

The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.

Favour connects this to the lesson that businesses evolve and what you start with is not what you become.

Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.

Key Takeaways

Use AI to mine existing content for new topics.

Build content chains across platforms.

Every brand evolves — your starting product is not your final product.

Test emails technically, not just visually.

Position your podcast through strategic RSS feeds.

Omni-channel marketing starts with one thought and multiplies through execution.

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>> Visit Work and PLAY Entertainment website to learn about our digital marketing services

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Timeline and Timestamps

[00:06] Welcome and introduction.

[02:53] How the topic was born — AI scanning 85+ website articles.

[05:10] Five bottom-of-funnel topics AI generated from the website.

[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.

[11:18] Live demo of the integrated marketing workflow.

[18:50] Podcast playback — "Did You Know" series begins.

[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.

[28:12] The moral: start early, grow fast.

[32:41] Recap of the integrated content chain.

[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.

[38:16] Most millionaires took 22 years to make their first million.

[39:54] Liverpool's Finest on integration, portability, and target audience.

[45:40] Email testing — technical vs. cosmetic testing.

[48:51] Podcast positioning through RSS feeds with depth.

[51:33] Web3, IP protection, and applied AI.

[53:05] Omni-channel marketing: ideation to execution.

Memorable Quotes

"The business you're starting is not going to be the same business in 10 years."

"It's not that your podcast is not being heard — it's not positioned to be heard."

"I'd rather not send that email at all than send it and have question marks behind it."

"Most millionaires took on average 22 years to make their first million." — Keith

"If your marketing is not reaching your audience, you're wasting money." — Liverpool's Finest

FAQs Answered

What is an integrated marketing approach?

Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.

How can AI help with content planning?

Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.

What is technical email testing?

It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.

Why does podcast positioning matter?

Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.

Keywords

integrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioning

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Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google.

Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.

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Timeline and Timestamps

[00:13] Welcome and introduction

[02:38] Dr. Fashion on the importance of online visibility.

[04:34] Origin story of Google Maps and its free iPhone launch.

[07:07] What is local SEO? Product/service + location formula.

[19:58] No-index tags — how one setting blocks your entire site.

[24:44] Dr. Fashion on targeting low-competition keywords.

[27:28] Three essentials: Google Business Profile, website, social media.

[36:10] Zip code marketing and the "set it and forget it" trap.

[37:03] Google gives you 30 service slots — most businesses use only a few.

[39:05] TAM, SAM, and serving within a 35-mile radius.

[43:23] Google ranks webpages and links, not websites.

[54:15] Organic traffic vs. paid ads for local businesses.

[57:05] Case study: bakery invisible on Google from two miles away.

[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.

[70:00] Podcasting as a nesting ground for compound growth.

[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.

[80:00] Celese on why AI needs human design for conversions.

[86:01] Live SERP API search demo for Canadian results.

Memorable Quotes

"Google does not rank your website. Google ranks your webpage."

"The only way to create capacity is by building it."

"You can't even be on ChatGPT if you're not on Google."

"I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival."

"If you don't have the words people type in your domain, you have no conversation."

FAQs Answered

What is local SEO?

Product or service plus location, optimized so nearby people find you through search.

What is a no-index tag?

It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.

What are sitemaps and robots.txt?

Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.

How many services can I list on GBP?

Google allows about 30 service listings — most businesses only use a fraction.

Does SEO still matter with AI search?

Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.

Key Takeaways

Connect your website to Google Search Console and ensure proper indexing.

Use city and state in your URLs for local ranking.

Fill all 30 service slots on GBP.

Build organic content to reduce ad spend.

LinkedIn outperforms Instagram for B2B.

E-E-A-T is the code of conduct for local search visibility.

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Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor.

Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection.

The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.

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Episode Timeline and Timestamps

[00:00] Introduction and episode overview.

[00:44] What counts as a podcast download — the 45-second rule explained.

[04:27] Defining unique listeners — comparing them to returning website visitors.

[08:04] Exact match phrasing and how podcast platform search works.

[10:02] The "red carpet" analogy — why timestamps create a guided experience.

[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.

[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.

[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.

[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.

[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.

[35:52] The seven essential podcast SEO spots every show needs.

[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.

[46:41] Industry valued at $38–50B, projected $131B by 2030.

[47:54] Podcasting overtakes radio in consumption for the first time.

[53:14] Celese shares her biggest takeaway and next steps.

[61:14] Q&A: Hosting vs. distribution — choosing the right platform.

Memorable Quotes

"A podcast download counts as a 45-second time-lapse that results into one download."

"Think about every episode like a keyword bank."

"If you have a podcast and you don't know SEO, that's where the struggle bus starts."

"For the first time in history, podcasting has overtaken radio when it comes to consumption."

"The goal is not just to have downloads and listeners, it's to have action takers."

FAQs Answered

What counts as one podcast download?

A listener must play at least 45 seconds for it to register as one download.

How do unique listeners differ from downloads?

Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.

How does podcast SEO work?

Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.

What is IAB certification?

The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.

What are the seven podcast SEO spots?

Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.

Which platform is best for business?

Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.

Keywords

podcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast ranking

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Favour Obasi-ike, MBA, MS dives deep into the art and science of building a high-performing website. The conversation kicks off with a fundamental principle: a high-performing website is built on a foundation of high-quality, structured content that builds a relationship with the consumer. Favour emphasizes that content without consumption is merely information, and the key to engagement is creating content that drives conversation and conversion.

The episode explores the importance of starting with a website before diving into social media, establishing a central hub for your brand and content. Favour introduces listeners to the power of Google Advanced Search as a tool for discovering high-volume search phrases and understanding audience intent. This data-driven approach to content creation is presented as the cornerstone of a successful content strategy.

The discussion then shifts to the technical aspects of website performance, highlighting the significance of structured data (schema markup) and the Open Graph protocol. Favour explains how these technical elements help search engines understand and display content more effectively, leading to improved visibility and click-through rates. The episode also touches on the latest trends in web design, mentioning innovative tools like PeachWeb, Spline Design, and Dora that are shaping the future of web development.

A significant portion of the episode is dedicated to a real-world case study, where Favour shares impressive growth metrics from a client who doubled their website traffic and saw a massive increase in image search impressions by focusing on technical SEO and content structure. This practical example serves as a powerful testament to the effectiveness of the strategies discussed.

The conversation also features a guest, Tree, who shares her struggles as a small business owner in the tree service industry. This leads to a valuable discussion on how to overcome marketing challenges with limited resources, with Favour suggesting a podcast as a low-cost, high-impact strategy for building authority and attracting an audience. The episode concludes with a wealth of practical advice and resources for business owners looking to enhance their online presence and build a website that drives sustainable growth.

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Key Takeaways

1. Content is King, but Structure is Queen: A high-performing website is built on high-quality, structured content that is consistently delivered to your audience.

2. Start with Your Website: Before you build your social media presence, establish your website as the central hub for your brand and content.

3. Leverage Google Advanced Search: Use Google Advanced Search to find high-volume search phrases and understand what your audience is looking for.

4. Technical SEO is Crucial: Pay attention to technical details like structured data (schema markup) and the Open Graph protocol to improve your website's visibility and click-through rates.

5. Embrace New Technologies: Stay ahead of the curve by exploring innovative web design and development tools like PeachWeb, Spline Design, and Dora.

6. Podcasting as a Powerful Marketing Tool: A podcast can be a low-cost, high-impact way to build authority, attract an audience, and drive traffic to your website.

7. Focus on Long-Term Growth: Building a high-performing website is a long-term investment that requires a strategic approach and consistent effort.

Memorable Quotes

[01:03.0 - 01:08.0] "Because if you write content, but nobody's consuming it, then is it really content or is it just information?"

[06:49.8 - 06:52.8] "I wouldn't start a social media if I don't have a website."

[31:25.1 - 31:26.9] "It's not a one plug fix."

[57:18.6 - 57:20.1] "If Google doesn't trust you, Google is not going to trust you with their client or with their customer."

[86:08.4 - 86:11.3] "A podcast is free and a lot of people are starting podcasts today..."

FAQs

1. What is the first step to building a high-performing website?

The first step is to focus on creating high-quality, structured content that addresses the needs and questions of your target audience.

2. Why is it important to have a website before a social media presence?

Your website is the only online property you truly own and control. It serves as the central hub for your brand and content, while social media should be used to drive traffic back to your website.

3. What are some key technical SEO elements to focus on?

Two crucial technical SEO elements are structured data (schema markup) and the Open Graph protocol. These help search engines understand and display your content more effectively.

4. How can I find out what my audience is searching for?

Google Advanced Search is a powerful tool for discovering high-volume search phrases and gaining insights into your audience's intent.

5. What are some low-cost marketing strategies for small businesses?

Starting a podcast is a low-cost, high-impact strategy for building authority, attracting an audience, and driving traffic to your website.

Timestamps

[00:00.0] Introduction: How to Build a High-Performing Website

[01:03.0] The Importance of Content Consumption

[02:27.0] Starting from Scratch: No Website, No Social Media

[03:07.0] Using Google Advanced Search for Content Ideas

[05:01.0] The Equation: High-Performing Website = High-Quality Content

[06:46.6] Why You Need a Website Before Social Media

[08:16.5] Google Search vs. Google Discover

[09:27.3] Understanding the Open Graph Protocol

[11:05.1] The Power of Visuals: Thumbnails and Rich Snippets

[13:05.0] Case Study: Doubling Website Traffic with Technical SEO

[20:01.0] The Importance of a Mobile-First Approach

[23:04.0] Building a Website with No-Code Tools

[28:32.8] The Future of the Web: AI and Personalized Content

[34:41.1] How to Build High-Quality Content

[40:01.0] The Role of AI in Content Creation

[45:01.0] Overcoming Marketing Challenges with a Podcast

[57:10.3] The E-E-A-T Framework: Expertise, Experience, Authority, and Trust

[01:00:10.7] The Importance of a Long-Term Perspective

[01:15:01.0] Q&A with Tree: A Small Business Owner's Journey

[01:23:10.7] Conclusion: Building a Sustainable Online Presence

Resources

Host by Favour Obasi-ike, MBA, MS

We Don't PLAY!™️ Podcast

What is SEO

Technical SEO Course

Top SEO Strategies to Boost Organic Traffic

PeachWeb

Spline Design

Dora

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Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.

Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings.

For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results.

The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area.

A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey.

Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success.

This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.

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Episode Key Takeaways

1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.

2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.

3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.

4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.

5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.

6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.

7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.

Memorable Quotes

[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"

[35:09] "That's why we're in this room today because we want to know what is a commercial value?"

[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."

[37:01] "Long, long, long, long, long-term."

Episode FAQs

1. What is the most important first step in any SEO strategy?

The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.

2. How does SEO for a product-based business differ from a service-based business?

Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.

3. What is user intent and why is it important for SEO?

User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.

4. How long does it take to see results from SEO?

SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.

5. What is the role of content in SEO for service-based businesses?

For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.

Episode Timestamps

[00:00] Introduction: SEO for Product vs. Service Businesses

[03:03] The Difference Between Product and Service-Based Businesses

[08:56] The Importance of Website Speed and Reliability

[10:01] SEO for Product-Based Businesses: Images and Structured Data

[15:21] SEO for Service-Based Businesses: Content and Local SEO

[34:10] Understanding User Intent: Commercial vs. Informational Keywords

[36:07] The Importance of Consistency in SEO

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation.

This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience.

Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice.

Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.

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Key Takeaways

1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.

2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.

3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.

4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.

5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.

6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.

7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.

Memorable Quotes

[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."

[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."

[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."

[30:37 - 30:47] "SEO is about search, find, click, and save."

FAQs

1. How much should I budget for SEO services?

The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.

2. How long does it take to see results from SEO?

SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.

3. What are the most important questions to ask an SEO agency?

Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.

4. What is the difference between on-page and off-page SEO?

On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.

5. How can I learn more about SEO?

There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.

Timestamps

[00:00] Introduction: What SEO agencies won't tell you.

[05:55] How much does SEO cost?

[07:33] The importance of a long-term SEO strategy.

[08:10] SEO is not a one-time fix.

[24:04] How to get into SEO.

[25:30] The importance of certifications for SEO agencies.

[26:51] The role of competitive analysis in SEO.

[30:29] The four-wheel cycle of SEO: search, find, click, and save.

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